[New Feature in SALESmanago] Website Automation – the new way of advanced website personalization with live chat, pop-ups and web pushes

Website Automation enables you to contextualise the real-time delivery of fully automated and personalized content, such as pop-up, exit pop-up, web push, live chat, to website visitors. The display time and content are adjusted in a 1-to-1 model for both SALESmango clients and anonymous users depending on their behaviour on the website.

 
 

Website Automation allows you to:

 
  • Much more effective acquisition of new contacts and establishing personalized conversations

  • Significantly improving the service of customers by directing dedicated communication according to what they do on the website

  • Increasing sales conversion by supporting the purchasing process with information about offers and recommendations dedicated to the client
 

How does it work? 

 

Website Automation allows you to create advanced scenarios for delivering content to your website, such as:

  • pop-up and exit pop-up
  • display the Web Push consent form,
  • open the Live Chat window,
  • change the text on the chat bubble,
  • execution of any JavaScript on the website.
 

While creating a scenario, we configure a set of client attributes and indicate it’s behavior on the page, on the basis of which the selected, ideally personalized message will be presented. You can plan to show different content on various URL’s, adjusted to customer’s stage in the sales process and it’s segmentation.

   

What are the benefits of advanced Website Automation personalization?

 

Display pop-up or exit pop-up if you like:

  • Keep your customer on the website – display a pop-up redirecting you to the promotion of a user leaving the site if they have not yet visited this tab.
  • Get new contacts – offer a discount on your first purchase for an anonymous user who returns to the site.
 

Show chat with content to:

  • Increase conversion of the form – display the content to help you fill in the form if the customer has spent at least 20 seconds on it.
  • Increase conversion rate – offer answers to questions about your product when you return to your website and stay there for an extended period of time
 

Display a chat icon with content in order to:

  • Customer service – offer help as soon as the user displays the FAQ for the session again.
  • Involving a customer – offer assistance in product selection when the user displays another product in a session.
 

Show consent form for Web Push to:

  • Get Web Push Consent – encourage to join notifications on a specific topic of webinars when the user once again displays a list of recordings from webinars / conference reports or spends a longer time on this tab.
 

Perform any JavaScript and perform custom actions which modify the website content in response to any customer behavior

 

Watch how easy is to deliver personalized content with Website Automation.

 

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

Loyalty recession in eCommerce and how to deal with it when you are a marketer
Loyalty recession in eCommerce and how to deal with it when you are a marketer

    Inflation makes customers think twice before they decide to open their wallets. And although they are still buying, their behavior has changed. In the eCommerce sector, we observe an inflation-induced loyalty recession that puts marketers in a paradoxical situation: they must increase their effectiveness without increasing the costs of operations. There is a […]

Why Should Lean Marketing Be The Way To Go for Your eCommerce?
Why Should Lean Marketing Be The Way To Go for Your eCommerce?

    First, there was Lean Manufacturing, then Lean Management. This constituted the common understanding of the term Lean, which means achieving goals without costly waste or surpluses—of time, resources, or effort. Lean Marketing is about all that, plus it draws from the Agile project management style. Lean Marketing is also much easier to do […]

10 ways for Whopping Conversion Rate Optimization
10 ways for Whopping Conversion Rate Optimization

    In our last marketing insight, we paid closer attention to conversion rate and its fundamental meaning for eCommerce—after all, an online shop with millions of visitors that does not sell is just a website. Today, we will show you 10 practical ways to push the conversion rate higher and higher every month.    […]

Why Conversion Rate Is the Most Important Metric in eCommerce
Why Conversion Rate Is the Most Important Metric in eCommerce

    In one of our earlier insights, we showed how the rise of the CLV-ROI approach is changing eCommerce business models. But let’s get right to the point of this marketing insight: Turning your customers into loyal fans requires you to first convert visitors into customers. This is why we understand conversion rate (CR) […]