Some may say that in the age of Social Media, sending emails is simply archaic. This is not entirely true! Did you know that 58% of users check their emails before anything else? So yes, email marketing with a poorly done mailing list can actually just be a waste of time, but the […]
Posts from category: marketing & business
Giving negative feedback might be a tough nut to crack for both, the employee and the employer. We collected our pearls of wisdom in a short, concise guide to master the art of giving constructive opinions on one’s work. Not the first time, not the last Whoever has not had tears […]
According to Accenture statistics, AI will boost profitability by 38% and generate $14 trillion of additional revenue by 2035. Using product recommendations gives approx. 500% higher conversions compared to the generic offer. There are not many credible sources describing how the various recommendation engines work and which algorithms are more effective, hence we […]
According to McKinsey research 76% of consumers changed the way they shop due to the pandemic. The world is slowly saying goodbye to cookies (Google and Apple too). That means that marketers will face completely new challenges with delivering personalized customer experiences. But there is good news about it too since now to […]
The fact is, marketing is based on human behaviors. Psychological principles used in business are probably countless. Reciprocity norm is one of them. It is based on mechanisms of mutuality and wanting to return the favor. Coupons or free gifts in your shopping cart are not just a polite gesture of the company. […]
Remote work was known even before the marvelous year of 2020, when folks were mostly thrilled to have this one or two days a week in a home office, laying with their laptops under blankets, wearing pajamas instead of elegant blazers, and eating snacks during the work. When the situation drastically changed at […]
Green marketing is advocating sustainable policies of a given organization or particular items. It covers actions promoting the protection of the environment. The consciousness of our decisions and the impact they have is rising therefore, 6 in 10 consumers find it essential that the product is sustainably made. 43% of Americans would more […]
Did you know that over the last couple of years Black Friday sales constantly grow in popularity in Europe? Nowadays it is obvious that it is one of the European spending peaks. Black Friday, November 27 this year, should be written on each trader’s calendar in bold. Though it might look a bit […]
Well-working customer service is exceptionally important for businesses today and that importance is only going to increase over time. 90% of customers consider the level of customer service when deciding to do business with a company, and just last year, 49% of consumers decided to turn to competition because of poor service. Retaining […]
Customer onboarding is a vital part of the sales process that ensures the longevity of the relationship with your customer, whether you’re a B2B or a B2C company. However, many businesses still fail in this regard, as even 90% of customers believe their onboarding to be flawed, and about half of all customers […]
As the company matures, its MarTech stack grows more or less complete and it leaves less room for new tools and improvements, not to mention the costs, that grow rapidly. Yet, the CDP market growth estimations show some whooping values, and this fact clearly indicates that even mature companies see the potential in […]
In the CDP In A Nutshell three-article series, we explain the basics of the Customer Data Platforms: what they are, how they are different from legacy systems, why they are better, and – most importantly – how can you, and your company benefit from their vast abilities. In this article we explain what […]
Convenience is innate in eCommerce and one of its key advantages. After all, it all started with the possibility of diving into a shopping frenzy without leaving home. Thus, the natural evolution of ambitious eCommerce is to be the most convenient online shopping experience possible. How can we stay ahead of the competition? […]
A Customer Engagement Platform is much more than a Customer Data Platform, which you already know, and maybe even utilize. Its functions far exceed gathering and unifying data, and its empowering effect on the marketing teams is tremendous. In this article, we will explain the difference. To face the challenges of the current […]
Knowing your customer and knowing your partner is not all that dissimilar. The difference between them, however, is that knowing your customers is easier. With customer expectations changing, it’s a great time for brands to assess how to create lasting customer relationships. With the rising trend of authentic marketing, consumers are more interested in […]
We dove deep into the ocean of email marketing trends and facts to find out if it is still even a thing in this day and age. Unsurprisingly, it pretty much is yeah! But there’s something else we found out—there are soooo many ways to make email marketing convenient to customers, and in […]
There’s no doubt that businesses need to be efficient and effective with their marketing efforts, especially during economic uncertainty. While marketing plays a critical role in driving growth, generating leads, and building brand awareness, brands must ensure that they drive costs down while maintaining maximum impact. One way that this can be achieved […]
Successful development of any activity requires effective and precise performance measurement. Surprisingly various researches and surveys point out that eCommerce marketers find their abilities in this matter lacking. In this article we will explore 4 problems and trends related to performance measurement – and point to solutions that will make your marketing stack […]
1. Name, position, in SALESmanago since… Krystian Kuta, Sales Manager for the UK & DACH region. I have been with SALESmanago since November 2018, when I started in an entry-level position. 2. Coffee, workout, meditation – how do you start your workday and get ready for conquering the world? To […]
The world has been captivated by the arrival of ChatGPT, the AI-powered language model developed by OpenAI. Everyday people are now evaluating the potential generative AI has to revolutionise various aspects of work, from its ability to produce creative ideas to its quick content generation. A true ‘game changer’ in new technology is […]