Giving negative feedback might be a tough nut to crack for both, the employee and the employer. We collected our pearls of wisdom in a short, concise guide to master the art of giving constructive opinions on one’s work. Not the first time, not the last Whoever has not had tears […]
Posts from category: marketing & business
According to Accenture statistics, AI will boost profitability by 38% and generate $14 trillion of additional revenue by 2035. Using product recommendations gives approx. 500% higher conversions compared to the generic offer. There are not many credible sources describing how the various recommendation engines work and which algorithms are more effective, hence we […]
According to McKinsey research 76% of consumers changed the way they shop due to the pandemic. The world is slowly saying goodbye to cookies (Google and Apple too). That means that marketers will face completely new challenges with delivering personalized customer experiences. But there is good news about it too since now to […]
The fact is, marketing is based on human behaviors. Psychological principles used in business are probably countless. Reciprocity norm is one of them. It is based on mechanisms of mutuality and wanting to return the favor. Coupons or free gifts in your shopping cart are not just a polite gesture of the company. […]
Remote work was known even before the marvelous year of 2020, when folks were mostly thrilled to have this one or two days a week in a home office, laying with their laptops under blankets, wearing pajamas instead of elegant blazers, and eating snacks during the work. When the situation drastically changed at […]
Green marketing is advocating sustainable policies of a given organization or particular items. It covers actions promoting the protection of the environment. The consciousness of our decisions and the impact they have is rising therefore, 6 in 10 consumers find it essential that the product is sustainably made. 43% of Americans would more […]
Did you know that over the last couple of years Black Friday sales constantly grow in popularity in Europe? Nowadays it is obvious that it is one of the European spending peaks. Black Friday, November 27 this year, should be written on each trader’s calendar in bold. Though it might look a bit […]
Well-working customer service is exceptionally important for businesses today and that importance is only going to increase over time. 90% of customers consider the level of customer service when deciding to do business with a company, and just last year, 49% of consumers decided to turn to competition because of poor service. Retaining […]
Customer onboarding is a vital part of the sales process that ensures the longevity of the relationship with your customer, whether you’re a B2B or a B2C company. However, many businesses still fail in this regard, as even 90% of customers believe their onboarding to be flawed, and about half of all customers […]
Initiating contact with leads is a pivotal part of sales, as it directly increases sales. Yet only about 40% of companies assign and follow-up on a lead within an hour, despite the fact that doing so makes the lead 7 times more likely to become a prospect, which in turn results in 30-50% […]
A Customer Engagement Platform is much more than a Customer Data Platform, which you already know, and maybe even utilize. Its functions far exceed gathering and unifying data, and its empowering effect on the marketing teams is tremendous. In this article, we will explain the difference. To face the challenges of the current […]
Knowing your customer and knowing your partner is not all that dissimilar. The difference between them, however, is that knowing your customers is easier. With customer expectations changing, it’s a great time for brands to assess how to create lasting customer relationships. With the rising trend of authentic marketing, consumers are more interested in […]
We dove deep into the ocean of email marketing trends and facts to find out if it is still even a thing in this day and age. Unsurprisingly, it pretty much is yeah! But there’s something else we found out—there are soooo many ways to make email marketing convenient to customers, and in […]
There’s no doubt that businesses need to be efficient and effective with their marketing efforts, especially during economic uncertainty. While marketing plays a critical role in driving growth, generating leads, and building brand awareness, brands must ensure that they drive costs down while maintaining maximum impact. One way that this can be achieved […]
Successful development of any activity requires effective and precise performance measurement. Surprisingly various researches and surveys point out that eCommerce marketers find their abilities in this matter lacking. In this article we will explore 4 problems and trends related to performance measurement – and point to solutions that will make your marketing stack […]
1. Name, position, in SALESmanago since… Krystian Kuta, Sales Manager for the UK & DACH region. I have been with SALESmanago since November 2018, when I started in an entry-level position. 2. Coffee, workout, meditation – how do you start your workday and get ready for conquering the world? To […]
The world has been captivated by the arrival of ChatGPT, the AI-powered language model developed by OpenAI. Everyday people are now evaluating the potential generative AI has to revolutionise various aspects of work, from its ability to produce creative ideas to its quick content generation. A true ‘game changer’ in new technology is […]
Our new Email Design Studio pushes the boundaries of engagement and Customer Intimacy in Email Marketing. Using our unique, mobile-first, state-of-the-art email designer, you will get more conversions and collect precious Zero-Party Data, which will enable you to get even closer to your customers. Email is still king in eCommerce marketing […]
The assessment is free and provides a breakdown of results across five key areas: Convenience, Understanding, Personalization, Intimacy, and Data Over a third (34%) of eCommerce marketers across Europe wish they had a standardised method for evaluating customer engagement. That’s why Customer Engagement Platform SALESmanago has launched CUPID Score, the new industry standard to measure […]
64% of ecommerce marketers haven’t measured their customer engagement processes in the past month, and nearly one-fifth (17%) have never measured them at all. That’s according to new data from Customer Engagement Platform SALESmanago, which surveyed 250 ecommerce marketers across Europe to determine whether the measurement of customer engagement elements is being neglected. Worryingly, almost […]