Email templates are a game-changer for eCommerce marketers, revolutionizing customer engagement and driving sales. In this article, we explore the six crucial insights every marketer should know about email templates. From boosting efficiency to enhancing branding, personalization, mobile optimization, A/B testing, and automation, these features unlock the full potential of email campaigns, resonating […]
A recent report by Gartner sheds light on the changing landscape of marketing technology (martech) and highlights a concerning trend of decreasing utilization of existing capabilities as well as major shift towards integrated suites. The 2022 Gartner Marketing and Communications Technology Survey aimed to explore the state of martech acquisition, adoption, and use, […]
SALESmanago launches findings from its CUPID Score, which calculates how successfully ecommerce marketers are measuring customer engagement SALESmanago CEO calls for marketers to embrace Customer Data Platforms to tackle these challenges Kraków, May 10, 2023 — Customer intimacy and convenience are key challenges for ecommerce marketers across Europe. That’s according to research gathered from SALESmanago’s CUPID […]
Hello! for today a quick look at a key component of Lean Marketing approach (which we love at SALESmanago) namely: Marketing Technology Optimization (MTO) If you haven’t yet met it focuses on: Evaluating current marketing technology tools and platforms. Identifying gaps or redundancies. Making data-driven decisions on eliminating existing or implementing new martech solutions. […]
Understanding your customers is essential for building a successful business. It enables you to tailor your products and services to meet their needs and expectations, which ultimately leads to increased customer loyalty and profitability. But how do you go about understanding your customers better? In this article, we will explore some methods and […]
Today SALESmanago, the Customer Engagement Platform, has been named as one of G2’s ‘Best Marketing and Digital Advertising Products’ and a Champion in Software Reviews’ 2023 CDP Emotional Footprint Market Report. G2, the largest and most trusted software marketplace, is used by more than 80 million people annually, including employees at all […]
The company’s partner-first strategy, including investment in strategic hires, tooling and infrastructure, significantly increases revenue and global market penetration SALESmanago now counts 2,500 customers globally and has launched CUPID, the leading industry benchmark tool for customer experience May 2, 2023 – Krakow – SALESmanago, the leader in customer engagement platform for eCommerce […]
We wondered how the most innovative brands use CDPs to deliver cutting edge customer experience and drive revenue, so we dived deep into various data on CDP users. In this article we summarized and analyzed some of the most important findings. Overall conclusions are simple: CDP users meet their marketing goals twice […]
Are you familiar with the differences between a Customer Engagement Platform and a Customer Data Platform? While you might already know about Customer Data Platforms and may even use them, a Customer Engagement Platform has much more to offer than just collecting and consolidating data. In fact, a Customer Engagement Platform can have […]
In this article we break down painpoints of CRMs and explain in detail how CDP solves them all, streamlining marketing efforts and paving the road to Customer Intimacy. Many eCommerce companies still utilize some form of CRM software, in rare cases Data Management Platform (DMP). Having this in mind, we decided to compare […]
