Hello! for today a quick look at a key component of Lean Marketing approach (which we love at SALESmanago) namely: Marketing Technology Optimization (MTO) If you haven’t yet met it focuses on: Evaluating current marketing technology tools and platforms. Identifying gaps or redundancies. Making data-driven decisions on eliminating existing or implementing new martech solutions. […]
Understanding your customers is essential for building a successful business. It enables you to tailor your products and services to meet their needs and expectations, which ultimately leads to increased customer loyalty and profitability. But how do you go about understanding your customers better? In this article, we will explore some methods and […]
Today SALESmanago, the Customer Engagement Platform, has been named as one of G2’s ‘Best Marketing and Digital Advertising Products’ and a Champion in Software Reviews’ 2023 CDP Emotional Footprint Market Report. G2, the largest and most trusted software marketplace, is used by more than 80 million people annually, including employees at all […]
The company’s partner-first strategy, including investment in strategic hires, tooling and infrastructure, significantly increases revenue and global market penetration SALESmanago now counts 2,500 customers globally and has launched CUPID, the leading industry benchmark tool for customer experience May 2, 2023 – Krakow – SALESmanago, the leader in customer engagement platform for eCommerce […]
We wondered how the most innovative brands use CDPs to deliver cutting edge customer experience and drive revenue, so we dived deep into various data on CDP users. In this article we summarized and analyzed some of the most important findings. Overall conclusions are simple: CDP users meet their marketing goals twice […]
Are you familiar with the differences between a Customer Engagement Platform and a Customer Data Platform? While you might already know about Customer Data Platforms and may even use them, a Customer Engagement Platform has much more to offer than just collecting and consolidating data. In fact, a Customer Engagement Platform can have […]
In this article we break down painpoints of CRMs and explain in detail how CDP solves them all, streamlining marketing efforts and paving the road to Customer Intimacy. Many eCommerce companies still utilize some form of CRM software, in rare cases Data Management Platform (DMP). Having this in mind, we decided to compare […]
As the company matures, its MarTech stack grows more or less complete and it leaves less room for new tools and improvements, not to mention the costs, that grow rapidly. Yet, the CDP market growth estimations show some whooping values, and this fact clearly indicates that even mature companies see the potential in […]
In the CDP In A Nutshell three-article series, we explain the basics of the Customer Data Platforms: what they are, how they are different from legacy systems, why they are better, and – most importantly – how can you, and your company benefit from their vast abilities. In this article we explain what […]
Convenience is innate in eCommerce and one of its key advantages. After all, it all started with the possibility of diving into a shopping frenzy without leaving home. Thus, the natural evolution of ambitious eCommerce is to be the most convenient online shopping experience possible. How can we stay ahead of the competition? […]
