In the ever-evolving landscape of eCommerce, businesses are constantly seeking innovative ways to enhance their competitive edge. One of them has emerged as a game-changer. The role of predictive analytics in eCommerce is multi-faceted and critical for the industry’s growth and success. A Crystal Ball for Marketers? Predictive analytics is a […]
The ability to swiftly adapt, customize, and orchestrate marketing efforts has always been a trend, but recent advancements have made it a true blast. This article will explore what composability means in the context of eCommerce, its relation to Customer Data Platforms (CDPs) and marketing automation, and how the concept of an end-to-end […]
October 18th at 2 PM CEST – event you simply cannot miss. Join us for the next edition of the eCommerce Innovate Confab and go beyond the horizons with AI, Composability and Customer Data. This online conference will feature the godfather of MarTech, the author of the famous martech landscape and VP […]
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The recording of our latest webinar, hosted by SALESmanago’s Director of Solutions Consulting, Alexander Skalka is available. Grab a coffee, get comfy and learn: – Tactics implemented by top performing eCommerce companies in 2023. – Top eCommerce trends for 2023/2024: Artificial intelligence, data privacy, zero page data and more. – New […]
We don’t go into details, why do you hate your CEO. Maybe you just hate your job? In both of these cases – we are here to help. Stick to these advices, ruin even the best-planned email campaign like a boss and watch the world burn! 1. Talk too much! Who […]
In the fast-paced world of eCommerce, the journey from acquiring customers to retaining them is a challenging one. While value creation is essential, the real key to sustained growth lies in value expansion. This article explores the pivotal shift from creating value to expanding it through effective customer engagement strategies. We will also […]
In a bid to unlock the secrets behind skyrocketing sales and amplified conversions within the realm of fashion eCommerce, our recent webinar held under the auspices of Customer Experience Magazine, in partnership with SALESmanago, proved to be an enlightening rendezvous. The spotlight of the event was none other than Vinny O’Brien, the Group […]
By Pierre Bizeul, VP of Product at SALESmanago As summer is coming to an end, it is an opportune moment to reflect on what we have achieved so far this year. Undoubtedly, 2023 has brought forth its fair share of challenges across the e-Commerce industry. As a strategic partner in our customers’ success, […]
Why VTEX Connect LATAM 2023 is THE Ecommerce Event of the Year Cutting-Edge Insights: Industry experts from Dior, Reeboks, Levis and many more, hear what is shaping the future of ecommerce in Latin America. Networking Extravaganza: VTEX Connect LATAM 2023 is more than just a conference; it has ample networking opportunities, enabling […]
In the fast-paced world of eCommerce marketing, a clash of two seemingly contrasting values has taken center stage: the creative charm of Barbie and the analytical prowess o f J. Robert Oppenheimer. Picture this: a marketing specialist – a vibrant, colorful persona like Barbie, exuding creativity and charm. But beneath the vivid exterior […]
