[WEBINAR RECORDING] “Get Your eCommerce Ready for 2024: Lessons Learned in 2023, Essential Trends, and Tech Innovations for Online Stores”
[WEBINAR RECORDING] “Get Your eCommerce Ready for 2024: Lessons Learned in 2023, Essential Trends, and Tech Innovations for Online Stores”

    The recording of our latest webinar, hosted by SALESmanago’s Director of Solutions Consulting, Alexander Skalka is available.     Grab a coffee, get comfy and learn:    – Tactics implemented by top performing eCommerce companies in 2023. – Top eCommerce trends for 2023/2024: Artificial intelligence, data privacy, zero page data and more. – New […]

Top 10 Email Marketing Tips for Marketers Who Hate Their CEOs
Top 10 Email Marketing Tips for Marketers Who Hate Their CEOs

    We don’t go into details, why do you hate your CEO. Maybe you just hate your job? In both of these cases – we are here to help. Stick to these advices, ruin even the best-planned email campaign like a boss and watch the world burn!   1. Talk too much!   Who […]

From Value Creation to Value Expansion in eCommerce: Leveraging CDP and Marketing Automation for Meaningful Engagements
From Value Creation to Value Expansion in eCommerce: Leveraging CDP and Marketing Automation for Meaningful Engagements

    In the fast-paced world of eCommerce, the journey from acquiring customers to retaining them is a challenging one. While value creation is essential, the real key to sustained growth lies in value expansion. This article explores the pivotal shift from creating value to expanding it through effective customer engagement strategies.  We will also […]

Insights from our online intimate discussion with Vinny O’Brien, top consultant to global fast fashion retailers.
Insights from our online intimate discussion with Vinny O’Brien, top consultant to global fast fashion retailers.

    In a bid to unlock the secrets behind skyrocketing sales and amplified conversions within the realm of fashion eCommerce, our recent webinar held under the auspices of Customer Experience Magazine, in partnership with SALESmanago, proved to be an enlightening rendezvous. The spotlight of the event was none other than Vinny O’Brien, the Group […]

VTEX Connect LATAM 2023: Your Gateway to Unleashing Ecommerce Excellence
VTEX Connect LATAM 2023: Your Gateway to Unleashing Ecommerce Excellence

    Why VTEX Connect LATAM 2023 is THE Ecommerce Event of the Year   Cutting-Edge Insights: Industry experts from Dior, Reeboks, Levis and many more, hear what is shaping the future of ecommerce in Latin America. Networking Extravaganza: VTEX Connect LATAM 2023 is more than just a conference; it has ample networking opportunities, enabling […]

Marketers: Be like Barbie. But Don’t Forget to Think Like Oppenheimer.
Marketers: Be like Barbie. But Don’t Forget to Think Like Oppenheimer.

    In the fast-paced world of eCommerce marketing, a clash of two seemingly contrasting values has taken center stage: the creative charm of Barbie and the analytical prowess o f J. Robert Oppenheimer. Picture this: a marketing specialist – a vibrant, colorful persona like Barbie, exuding creativity and charm. But beneath the vivid exterior […]

Enhancing Trust and Confidence: Overcoming Security Concerns in Beauty eCommerce
Enhancing Trust and Confidence: Overcoming Security Concerns in Beauty eCommerce

    In today’s digital age, beauty eCommerce has witnessed remarkable growth. However, with this success comes a growing concern among customers about the security of their personal data. In order to foster trust and confidence between beauty brands and their customers, leveraging zero-party data has emerged as a key strategy. This article explores the […]

Martech Law – aligning tech stack growth with organization development in 2023
Martech Law – aligning tech stack growth with organization development in 2023

    The notion that “marketing is changing” turns out to be oversimplified. The gap between the technologies available and eCommerce companies capability to adapt them is growing exponentially, making the tools, seemingly at your fingertips, a sci-fi superpowers you are not ever going to possess. This, in turn, frustrates the marketers, instilling a sense […]