According to Accenture statistics, AI will boost profitability by 38% and generate $14 trillion of additional revenue by 2035. Using product recommendations gives approx. 500% higher conversions compared to the generic offer. There are not many credible sources describing how the various recommendation engines work and which algorithms are more effective, hence we […]
According to McKinsey research 76% of consumers changed the way they shop due to the pandemic. The world is slowly saying goodbye to cookies (Google and Apple too). That means that marketers will face completely new challenges with delivering personalized customer experiences. But there is good news about it too since now to […]
The fact is, marketing is based on human behaviors. Psychological principles used in business are probably countless. Reciprocity norm is one of them. It is based on mechanisms of mutuality and wanting to return the favor. Coupons or free gifts in your shopping cart are not just a polite gesture of the company. […]
Full overview of the efficiency of your marketing campaigns in one Automation Processes Dashboard
![[NEW FEATURE] <br> Full overview of the efficiency of your marketing campaigns in one Automation Processes Dashboard](https://blog.salesmanago.com/wp-content/uploads/2021/02/unnamed-1-1024x536.jpg)
37% of (EmailMonday) marketers believe that one of the most important possibilities of marketing automation strategy is to measure its performance. By considering that 75% (MooSend) of email revenue comes from personalized campaigns, we have realized that the key feature of SALESmanago system analytics is easy access to the most important statistics of […]
Remote work was known even before the marvelous year of 2020, when folks were mostly thrilled to have this one or two days a week in a home office, laying with their laptops under blankets, wearing pajamas instead of elegant blazers, and eating snacks during the work. When the situation drastically changed at […]
![[Tips & Tricks] How to create an omnichannel marketing campaign for a dedicated group of customers?](https://blog.salesmanago.com/wp-content/uploads/2021/01/tt-7-1-1024x536.jpg)
As many as 74% of enterprise companies are actively looking for new use-cases to increase the level of process automation in their business (ThinkAutomation). At SALESmanago, we are constantly developing the possibilities of planning and implementing a multi-channel Customer Journey in order to maximize the probability of making a purchase. Now, thanks to […]
Green marketing is advocating sustainable policies of a given organization or particular items. It covers actions promoting the protection of the environment. The consciousness of our decisions and the impact they have is rising therefore, 6 in 10 consumers find it essential that the product is sustainably made. 43% of Americans would more […]
The faith-based industry is getting more and more popular, spreading its range on different branches such as literature, cinematography, and even fashion. Just like Mel Gibson’s successful movie The Passion of the Christ gained $611M worldwide, the fashion company Forever21 is stamping Bible verses on their bags, counting on better sales. Companies have […]
![[NEW FEATURE] Turbocharge your Online Store search engine with AI Recommendations, NLP, Customer Data and Voice Recognition](https://blog.salesmanago.com/wp-content/uploads/2020/12/AI-scr-En-kolorNew-1024x347.jpg)
61% websites get search results below consumer expectations. This is why SALESmanago is introducing a new technology supporting Online Stores Search Engines with Artificial Intelligence, Natural Language Processing. And to increase your Customer Experience via mobile it includes Voice Recognition too. And all of that to make sure your Search Engine becomes another […]
![[NEW FEATURE] Command Center sets a new UI standard for the management of KPI-oriented omnichannel, multipurpose, and multitool marketing processes](https://blog.salesmanago.com/wp-content/uploads/2020/12/kolarz-screen-cc-EN-kolor-1024x347.jpg)
According to Marketing Automation specialist, David Raab, as many as 70% (Vendasta) of marketers are dissatisfied with software they use. Why? Most of them refer to the too complex structure of the platform, too hard system management, and a quarter of users (Autopilot) do not know how to use the tools effectively with […]
