According to Harvard Business Review, acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. That’s why keeping your customers close pays off not only in terms of maintaining loyal relationships but also in economic terms. With that in mind, I guess the question you should ask yourself, […]
What toilet paper, cookies and Kanye West’s shoes have in common? All of these items at some point were used as the leading examples of the Scarcity Principle. See how scarcity mechanisms can mess with our heads. The desire We crave what is out of reach – this is absolutely normal. […]
“Marketing is really just about sharing your passion.” — Michael Hyatt At SALESmanago, we strive to inspire our passion in both our customers and employees, and we’re clearly doing it the right way! And so, we are thrilled to announce that G2 (a leading business review platform for comparing business software) […]
![[New feature] One-click access to Voice Commerce in your Online Store. Connect CDP data, NLP and AI Product Recommendations to Voice Search to deliver next-gen mobile buying experience.](https://blog.salesmanago.com/wp-content/uploads/2021/03/unnamed-3-1024x536.jpg)
Have you heard about Voice Commerce? According to Visual Thesaurus, people can speak 125 to 150 words per minute, which’s over three times faster than the average typing speed. Because of this inherent human ability, voice search became a new daily habit of our lives. It’s more natural for people to talk than […]
74% of CMOs believe data ethics will get even more important for their business in the next five years, while only 48% of advertisers admit having data ethics policy. With the advent of more and more data privacy regulations, various companies and organizations are under tremendous pressure to ensure that their customers are […]
![[Tips & Tricks] Email click-through rate sweet secrets](https://blog.salesmanago.com/wp-content/uploads/2021/03/unnamed-6-1024x536.jpg)
Let’s focus on how many emails we receive daily. Well, surprisingly, the number of mailings reaches an average of 121 emails per day (CampaignMonitor). So how to step out from the promotional-email-marketing-crowd? You have to make your mailing unique and eye-catching. It’s a kind of a harsh job when 14.5 billion spam emails […]
Tablets, e-books, smartphones, or even the Internet – are these inventions of the modern world, or were they predicted by a sci-fi genius in the middle of the last century? Here is how Stanislaw Lem saw the future in which we now live. Who Lem was? The year 2021 is the […]
While 29% of start-ups simply run out of money, 19% turn up worse than the competition, and 14% have awful marketing, the need for mysterious-sounding growth hacking arises. The Definition If you have ever had any interest in expanding the group of your audience, there’s no way you hadn’t heard this […]
Some may say that in the age of Social Media, sending emails is simply archaic. This is not entirely true! Did you know that 58% of users check their emails before anything else? So yes, email marketing with a poorly done mailing list can actually just be a waste of time, but the […]
![[Tips & Tricks] 3 different Loyalty Program strategies for Acquisition & Retention of customers](https://blog.salesmanago.com/wp-content/uploads/2021/03/rece1-1024x536.jpg)
Many big brands over the world have a problem finding the balance between acquiring new customers and maintaining regular ones. Statistically, about 44% of companies have a greater focus on customer acquisition strategy, and only 18% concentrate on retention (Huify). It’s kinda strange that efforts to improve retention are often put on the […]
