Teraplan and SALESmanago’s technologies can support companies in order to successfully implement Marketing Automation to adapt corporate communication to the digital world, generate new leads, and increase the revenue. Of course, things are not born overnight: in this post, we will see how, over time, it has been possible to learn how to effectively […]
Posts from category: Recommended
Ecommerce industry has its own rules. What is its strength can be at the same time one of the major pitfalls for online stores owners, especially for rookies that are unaware of their existence. Many Jeff-Bezos-wannabes, lured by the promise of cutting rental costs, throw themselves at the deep end and meet a solid wall. […]
We have recently enabled the integration of SALESmanago with the popular open source ecommerce platform – Magento 2. By integrating Magento 2, SALESmanago users can enlarge their contact database with additional data from contact forms placed and filled in on their online store website. Changes in Magento 2 (compared to earliest versions) Magento 2, […]
Catching a contact that’s just about to leave your web page, exchanging a small gift for contact data, presenting company’s philosophy – these are the situations in which pop-ups work best. As surprising eye-catchers, they cannot be and have not been equaled by any other website marketing tool. But what can replace them if, you […]
IT and boxing, boxing and IT. You probably won’t find a match that would be less apparent. But we did it! We placed some IT guys in the ring, put the gloves on their hands (also hand wraps, headgears, and mouthguards) and told them to fight! And you know what? It was awesome! But let’s […]
It is HIM – the Mythical Database Buster, the nightmare of KPIs and the Bogeyman of Marketing Department: beware of the OPT-OUT. The term opt-out means no more nor less than a set of methods that allow users to stop receiving content from a given sender. It is usually linked with email marketing, but it […]
The Imitation Game I propose to consider the question, “Can machines think?” This should begin with definitions of the meaning of the terms “machine” and “think.” The definitions might be framed so as to reflect so far as possible the normal use of the words, but this attitude is dangerous, If the meaning of […]
Not so long ago we’ve presented you the life cycle of lead – from casual and anonymous visitor straight to the loyal customer. Client’s relationship with a brand is shaped differently at each stage. The beginning is always difficult – you must earn the trust of a complete stranger, to convince her to pass one […]
On Valentine’s Day lovers they give each other flowers and chocolate. We want to give our dear readers something more useful: some recipes for simple yet effective automation rules. See how to make your life easier with Marketing Automation Platform. Without further ado, we invite you to read! Win back your old sweetheart He […]
The first month of 2017 in SALESmanago passed in a split second. We have a new board member, we won 400 000 PLN for advertising campaign as the Young Brand of Success, and we’re slowly getting closer to the sporting event – IT Boxing Day, where you can learn a thing or two about professional […]
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Predictive analytics in SALESmanago and how to leverage it in campaigns and customer segmentation Predictive analytics leverages historical data, statistical algorithms, and AI technology to forecast future events and outcomes, giving businesses a crystal ball for success. From creating personalized shopping experiences based on past behavior to optimizing inventory management and […]
In the ever-evolving landscape of eCommerce, businesses are constantly seeking innovative ways to enhance their competitive edge. One of them has emerged as a game-changer. The role of predictive analytics in eCommerce is multi-faceted and critical for the industry’s growth and success. A Crystal Ball for Marketers? Predictive analytics is a […]
The ability to swiftly adapt, customize, and orchestrate marketing efforts has always been a trend, but recent advancements have made it a true blast. This article will explore what composability means in the context of eCommerce, its relation to Customer Data Platforms (CDPs) and marketing automation, and how the concept of an end-to-end […]
October 18th at 2 PM CEST – event you simply cannot miss. Join us for the next edition of the eCommerce Innovate Confab and go beyond the horizons with AI, Composability and Customer Data. This online conference will feature the godfather of MarTech, the author of the famous martech landscape and VP […]
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The recording of our latest webinar, hosted by SALESmanago’s Director of Solutions Consulting, Alexander Skalka is available. Grab a coffee, get comfy and learn: – Tactics implemented by top performing eCommerce companies in 2023. – Top eCommerce trends for 2023/2024: Artificial intelligence, data privacy, zero page data and more. – New […]
We don’t go into details, why do you hate your CEO. Maybe you just hate your job? In both of these cases – we are here to help. Stick to these advices, ruin even the best-planned email campaign like a boss and watch the world burn! 1. Talk too much! Who […]
In the fast-paced world of eCommerce, the journey from acquiring customers to retaining them is a challenging one. While value creation is essential, the real key to sustained growth lies in value expansion. This article explores the pivotal shift from creating value to expanding it through effective customer engagement strategies. We will also […]
In a bid to unlock the secrets behind skyrocketing sales and amplified conversions within the realm of fashion eCommerce, our recent webinar held under the auspices of Customer Experience Magazine, in partnership with SALESmanago, proved to be an enlightening rendezvous. The spotlight of the event was none other than Vinny O’Brien, the Group […]
By Pierre Bizeul, VP of Product at SALESmanago As summer is coming to an end, it is an opportune moment to reflect on what we have achieved so far this year. Undoubtedly, 2023 has brought forth its fair share of challenges across the e-Commerce industry. As a strategic partner in our customers’ success, […]
Why VTEX Connect LATAM 2023 is THE Ecommerce Event of the Year Cutting-Edge Insights: Industry experts from Dior, Reeboks, Levis and many more, hear what is shaping the future of ecommerce in Latin America. Networking Extravaganza: VTEX Connect LATAM 2023 is more than just a conference; it has ample networking opportunities, enabling […]