According to Forrester, 74% of companies say they want to be “data driven,” but only 29% are actually successful at connecting analytics to action. It is a common myth that the effective use of martech requires cooperation with a data scientist. The same way SALESmanago, as no-code and low-code, is possible to use […]
Posts from category: new features
In particular, we have rolled out a couple of important improvements around email marketing and product recommendations and created new weekly and monthly reports making it even easier to stay on top of key information including revenue, campaign results, and changes in contacts databases. Right now, we are running final tests on […]
Have you heard about Voice Commerce? According to Visual Thesaurus, people can speak 125 to 150 words per minute, which’s over three times faster than the average typing speed. Because of this inherent human ability, voice search became a new daily habit of our lives. It’s more natural for people to talk than […]
3 ‘Vs’ of the future are often mentioned when discussed further-development of advanced marketing strategies and technologies. Two V’s we’ve already covered – first as for video – events monitoring related to players, and second for voice – AI Voice Search. The third one, visual, has just arrived – Cinderella AI – Visual […]
Full overview of the efficiency of your marketing campaigns in one Automation Processes Dashboard
37% of (EmailMonday) marketers believe that one of the most important possibilities of marketing automation strategy is to measure its performance. By considering that 75% (MooSend) of email revenue comes from personalized campaigns, we have realized that the key feature of SALESmanago system analytics is easy access to the most important statistics of […]
61% websites get search results below consumer expectations. This is why SALESmanago is introducing a new technology supporting Online Stores Search Engines with Artificial Intelligence, Natural Language Processing. And to increase your Customer Experience via mobile it includes Voice Recognition too. And all of that to make sure your Search Engine becomes another […]
According to Marketing Automation specialist, David Raab, as many as 70% (Vendasta) of marketers are dissatisfied with software they use. Why? Most of them refer to the too complex structure of the platform, too hard system management, and a quarter of users (Autopilot) do not know how to use the tools effectively with […]
Loyalty program for Online Store – Increase customer LTV by deploying loyalty data to segmentation, gamification, reward programs and omnichannel Workflows
Acquiring a new customer costs 5 to 25 times (Harvard Business Review) more than maintaining the current one and this is why more and more B2C companies are deciding to implement Loyalty Programmes. And their implementation seems to be a good approach as according to Accenture research, customers involved in loyalty programs not […]
The beating heart of our CDP is the extensive base of contacts that you can perform many distinct actions on – after all, what’s the point of advanced marketing solutions if you don’t have a way to effectively analyze your contacts base in preparation to subject them to specific campaigns? For this reason, […]
Use data stored in the SALESmanago Customer Data Platform to improve the personalization of your ad campaigns and reach your customers with offers perfectly matched to their behavior and buying habits anytime when they browse the Internet. We introduce integrations with leading advertising systems – Google Ads and Adform. Google Ads and […]
by Greg Blazewicz, CEO at SALESmanago A heated debate has been ignited following an inaugural Gartner’s Magic Quadrant on Customer Data Platforms with Salesforce being named a category leader. The crux of the matter lies in whether all vendors labeling their products as CDPs truly meet the standards set forth by industry […]
![[New Feature] Unlock Deep Behavioral Personalization with Product Collections](https://blog.salesmanago.com/wp-content/uploads/2024/03/1-3-1024x536.png)
Explore the capabilities of Product Collections and harness the potential of deep behavioral personalization. Learn about individual customer-product relationships, shape personalized campaigns, foster customer loyalty, and redefine your marketing playbook. In a market saturated with a multiverse of data, Product Collections emerges as a comprehensive bridge between eCommerce platforms and SALESmanago. It […]
In today’s rapidly evolving digital landscape, small and medium eCommerce businesses face the challenge of keeping up with shifting marketing trends and roles. Recently, significant changes have been observed, particularly regarding the role of Chief Marketing Officers (CMOs) and the emergence of new job titles in the United States. Let’s delve into […]
In the dynamic realm of digital marketing, Product Catalogs act as the vital link between your eCommerce platform and SALESmanago. They aren’t just useful but essential for maximizing your marketing potential. You might be wondering, ‘I’ve already integrated XML Product Feeds, why consider another integration to Product Catalogs?’ While XML Product Feeds […]
When it encountered a growth plateau, Pitbull West Coast was already making waves with its unique blend of streetwear and sportswear. The challenge was clear: how to leverage technology to transcend traditional marketing limitations and truly connect with their audience. Opting for SALESmanago stemmed from the limitations of the previous system. The […]
In the dance between technology and commerce, eCommerce companies find themselves at a crossroads as they consider cuddling up with the tempting world of generative AI. A recent Gartner report, titled “4 Ways Generative AI Will Impact CISOs and Their Teams,” provides a backstage pass to the glitzy show that is the future […]
Crave to be where the action is? Step right up and join the ranks of the trailblazers in the SALESmanago Innovation Collective – a community of active users who are at the forefront of our development. The Innovation Collective is a dedicated advisory group of active users and partners who have expressed […]
Major players like Google and Yahoo are introducing new rules for bulk email senders, setting the stage for a more secure and efficient email environment. This shift brings challenges for businesses, particularly B2B organizations, as they grapple with stricter thresholds for reported spam rates. You can suffer in these latest knots and fetters […]
By leveraging Salesmanago’s tools, Spal Ferrara saw remarkable enhancement in lead generation, contact base management, revenue stimulation and content deliverability, resulting in increased user loyalty and engagement. SPAL is a professional football club based in Ferrara, Emilia-Romagna, Italy. The team currently plays in Serie C, the third tier of the Italian football […]
by Aleksander Skałka, Director of Solutions Consulting & Sales Enablement Observing trends among the greatest eCommerce players, marketers from small and medium companies must wonder, how did this happen, that their daily challenges differ so much from the problems that bother the biggest industry’s players? Latest observation: marketers lose the influence to […]