As Econsultancy reminds us, 93% of companies saw a rise in conversion rates after implementing personalization. It’s little wonder then that companies are looking for different and cutting-edge ways to deliver website content. Personal Shopping Inbox is an innovative solution that allows you to achieve the level of personalization and shopping experience in your […]
Posts from category: Marketing Automation
Our product strategy remains to deliver best-in-class solutions for online stores. But what our customers love is not only the current great state of the platform but more importantly they buy the future of our platform’s growth. We love being on the martech market because it constantly opens new opportunities for marketers. With our […]
As Campaign Monitor reminds us, segmented campaigns can lead to a 760% increase in revenue. What’s more, segmentation makes companies 130% more likely to research the motivations of their buyers and 60% more likely to understand their fears and challenges – which leads to exceeding companies’ lead generation and revenue goal. Hyper Segmentation […]
That often misunderstood and downplayed role of Chief Customer Officer can help you make a real difference in your business. Learn exactly what the CCO role is and how to leverage its potential. What is a CCO? We’ve become accustomed to positions such as CEO, CMO, or CTO. However, in recent […]
Implementation of a marketing strategy is quite a challenge. Before you start reaping the rewards, you need to prepare and plan thoroughly. During execution of tasks you must also keep your eye on the ball, because while running several campaigns at once even the best marketing specialist can easily get lost. Command Center […]
Have you heard about Voice Commerce? According to Visual Thesaurus, people can speak 125 to 150 words per minute, which’s over three times faster than the average typing speed. Because of this inherent human ability, voice search became a new daily habit of our lives. It’s more natural for people to talk than […]
74% of CMOs believe data ethics will get even more important for their business in the next five years, while only 48% of advertisers admit having data ethics policy. With the advent of more and more data privacy regulations, various companies and organizations are under tremendous pressure to ensure that their customers are […]
Let’s focus on how many emails we receive daily. Well, surprisingly, the number of mailings reaches an average of 121 emails per day (CampaignMonitor). So how to step out from the promotional-email-marketing-crowd? You have to make your mailing unique and eye-catching. It’s a kind of a harsh job when 14.5 billion spam emails […]
Giving negative feedback might be a tough nut to crack for both, the employee and the employer. We collected our pearls of wisdom in a short, concise guide to master the art of giving constructive opinions on one’s work. Not the first time, not the last Whoever has not had tears […]
3 ‘Vs’ of the future are often mentioned when discussed further-development of advanced marketing strategies and technologies. Two V’s we’ve already covered – first as for video – events monitoring related to players, and second for voice – AI Voice Search. The third one, visual, has just arrived – Cinderella AI – Visual […]
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by Greg Blazewicz, CEO at SALESmanago A heated debate has been ignited following an inaugural Gartner’s Magic Quadrant on Customer Data Platforms with Salesforce being named a category leader. The crux of the matter lies in whether all vendors labeling their products as CDPs truly meet the standards set forth by industry […]
![[New Feature] Unlock Deep Behavioral Personalization with Product Collections](https://blog.salesmanago.com/wp-content/uploads/2024/03/1-3-1024x536.png)
Explore the capabilities of Product Collections and harness the potential of deep behavioral personalization. Learn about individual customer-product relationships, shape personalized campaigns, foster customer loyalty, and redefine your marketing playbook. In a market saturated with a multiverse of data, Product Collections emerges as a comprehensive bridge between eCommerce platforms and SALESmanago. It […]
In today’s rapidly evolving digital landscape, small and medium eCommerce businesses face the challenge of keeping up with shifting marketing trends and roles. Recently, significant changes have been observed, particularly regarding the role of Chief Marketing Officers (CMOs) and the emergence of new job titles in the United States. Let’s delve into […]
In the dynamic realm of digital marketing, Product Catalogs act as the vital link between your eCommerce platform and SALESmanago. They aren’t just useful but essential for maximizing your marketing potential. You might be wondering, ‘I’ve already integrated XML Product Feeds, why consider another integration to Product Catalogs?’ While XML Product Feeds […]
When it encountered a growth plateau, Pitbull West Coast was already making waves with its unique blend of streetwear and sportswear. The challenge was clear: how to leverage technology to transcend traditional marketing limitations and truly connect with their audience. Opting for SALESmanago stemmed from the limitations of the previous system. The […]
In the dance between technology and commerce, eCommerce companies find themselves at a crossroads as they consider cuddling up with the tempting world of generative AI. A recent Gartner report, titled “4 Ways Generative AI Will Impact CISOs and Their Teams,” provides a backstage pass to the glitzy show that is the future […]
Crave to be where the action is? Step right up and join the ranks of the trailblazers in the SALESmanago Innovation Collective – a community of active users who are at the forefront of our development. The Innovation Collective is a dedicated advisory group of active users and partners who have expressed […]
Major players like Google and Yahoo are introducing new rules for bulk email senders, setting the stage for a more secure and efficient email environment. This shift brings challenges for businesses, particularly B2B organizations, as they grapple with stricter thresholds for reported spam rates. You can suffer in these latest knots and fetters […]
By leveraging Salesmanago’s tools, Spal Ferrara saw remarkable enhancement in lead generation, contact base management, revenue stimulation and content deliverability, resulting in increased user loyalty and engagement. SPAL is a professional football club based in Ferrara, Emilia-Romagna, Italy. The team currently plays in Serie C, the third tier of the Italian football […]
by Aleksander Skałka, Director of Solutions Consulting & Sales Enablement Observing trends among the greatest eCommerce players, marketers from small and medium companies must wonder, how did this happen, that their daily challenges differ so much from the problems that bother the biggest industry’s players? Latest observation: marketers lose the influence to […]