Could an ailing ancient Greek philosopher successfully run a dynamic start-up? Quite likely so as despite the 2300 years that have passed since his times, Epicurus’ tips for a happy life will work perfectly in contemporary business. Various philosophers focused on various matters. For Epicurus, the central problem was the question of how […]
Posts from category: Marketing Automation
There is no doubt that the aim of your activities, regardless of the type of industry you operate in, is to increase conversion, which will have an impact on the development and income of the business. Remember that the way you treat your own audience is reflected in the company’s revenues. In times of vast […]
Socrates compared himself to a gadfly, who would sting Athenians out of indolence. He was later sentenced to death precisely because of this, but the future generations were much more appreciative of his method of argumentative enquiry. Socrates’ s times (around 470-339 BC) saw an increasing popularity of the sophists. These were wandering […]
Abolition of private property, children raised by the State and ban on painting. The first ever political utopia sounds like the worst totalitarian nightmares. However, the idea of the State as proposed by Plato contains several elements that today could inspire not only politicians, but also company directors. The starting point for our […]
We close the first half of the year by welcoming as our new customers not only the representatives of the largest group of customers – eCommerce, but also a German Gin manufacturer, a provider of software for restaurants, as well as a publisher of a news magazine. Check out some new SALESmanago customers […]
Thousands of years ago a Chinese philosopher came to the conclusion, that the art of life does not mean spectacular acts. The trick is to live your life with no need for them. In one of many anecdotes contained in the ‘Zhuangzi’ – a text that is fundamental to Tao teachings, the Emperor asks […]
An NSDAP member, fighting off his mid-life crisis getting involved in an extra-marital affair with an 18-year-old student and, last but not least, one of the most important contemporary philosophers. Can that man have anything in common with developing a sales strategy for an automotive business? He surely can. More than you could ever imagine! […]
Will spending your time in the company of other marketers make you a better one? This is how Woody Allen seems to question the sense of making it to yet another industry conference. Find out more of Woody Allen’s quotes that look as if they were meant specifically for the world of marketing, giving you […]
Arthur Schopenhauer is a philosopher known mainly for pessimistic memes discouraging us from taking action. It turns out, however, that his thoughts are surprisingly well aligned with the reality of a marketer’s job. Schopenhauer devised a system, which aptly describes the way we act. He noticed a force inherent in human beings, which he […]
We are glad, that variety of companies decided to using SALESmanago, because it confirms comprehensive opportunities of Marketing Automation. In May circle of our customers has increased of online stores, advanced devices’ producers and a big car dealer. GAZDA GROUP– seven modern authorized dealer points of well-known brands: BMW, Skoda, Fiat, Alfa Romeo, Jeep, […]
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Your favorite marketing tools are now more accessible than ever with SALESmanago. Enjoy them all in one place. Just click. Empower your marketing with customer data using all your favorite tools. Use ready-made integrations or add the Monitoring Code to your website to integrate it with SALESmanago in no time. Integration fuels marketing […]
In our last marketing insight, we paid closer attention to conversion rate and its fundamental meaning for eCommerce—after all, an online shop with millions of visitors that does not sell is just a website. Today, we will show you 10 practical ways to push the conversion rate higher and higher every month. […]
In one of our earlier insights, we showed how the rise of the CLV-ROI approach is changing eCommerce business models. But let’s get right to the point of this marketing insight: Turning your customers into loyal fans requires you to first convert visitors into customers. This is why we understand conversion rate (CR) […]
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As we launched our Customer Preference Center at the beginning of this year, it opened up an entirely new world of hypersegmentation possibilities. Now, the creative utilization of many of our features will enable you to deliver a message always tailored to individual needs and tastes, and turn your CDP into the Customer […]
In unprecedented times of global pandemic, we have seen many behavior shifts as the pandemic enters its prolonged period. The growing digitalization of our behaviors has reached unpredicted levels of scale and demography. And there is not too much space on the screen. The battle for attention intensified. Attention is scarce. The explosion […]
We meticulously researched the latest customer trends to separate the wheat from the chaff and provide you with a reliable sense of the general direction of eCommerce’s evolution. Here is what we discovered: Customers are going mobile Customers tend to discover more products online than in stores. 55% of them prefer […]
How could one open up new opportunities for preference-based advertising and add a human factor to communication by confronting raw data with the real needs of real customers? The answer is: by emphasizing zero- and first-party data. What are they? Why should you collect them, and how do you do it? Here’s our […]
How could one open up new opportunities for preference-based advertising and add a human factor to communication by confronting raw data with the real needs of real customers? The answer is: by emphasizing zero- and first-party data. What are they? Why should you collect them, and how do you do it? Here’s our […]
The last touch ROAS is still dominating the attention of marketers, as a crude, but simple measurement tool. In the new privacy-dominated eCommerce landscape, this will have to change. Metrics supporting ROAS will suffer from a lack of tracking data and very limited ways of device identification. Lack of third-party cookies will only […]
A recent survey from CommerceNext shows 39% of retailers and brands are apprehensive about the new privacy, post-cookie environment. The survey also studies their strategies for navigating through it. A staggering portion of eCommerce seems to be unaware of the role zero-party data can – and will – play in this new, privacy-oriented […]