Only last year we launched 8 new big features and added 1420 innovations to existing solutions that help our customers to outpace their competition. Thanks to our proprietary, cutting edge technological framework, the time to market is unattainable by other vendors. We have created a special website where you can monitor all new features introduced […]
Posts from category: Marketing Automation
Nearly a quarter of the companies do not track customers’ activity after they enter the link sent to them by email. This means that they lose very important information about them. Semantic webhooks can help to measure customer interaction. Email is still a great tool for marketing. Thanks to its popularity (4.3 […]
Personalisation of e-mails and discounts are the most effective way to interest the customers. This allows to visibly increase the open-rate of email campaign. Despite the development of social media and new technologies, emails are still the most effective method of communication with customers. It is also the preferred channel for marketers […]
Almost everyone knows that information about customer visits and purchases in the store can be used to build advanced product recommendations. What new opportunities based on AI are opening up for companies using marketing automation solutions? Join the presentation hosted by Marketing Automation Strategy Director and learn: what data is used to build […]
Competition is often associated with stress or rivalry, but it is also a great opportunity for the company. It positively affects the effectiveness of employees, allows for better analysis of the market, and Competitive Advertising between companies positively affects the customers and their brand reception. Competition increases mobilization, efficiency and allows to […]
Trionic offers high-quality, modern walking support since 2006. The company aims at providing people who need walking support with better opportunities to lead an active lifestyle and increase the possibility to be outdoors. Goal of marketing automation in Tritonic was to adapt relevant content to the age as well as illness-diversified audience. […]
In recent years, the online purchasing process has undergone profound changes, and companies that are not following shift in customer behavior and expectations are falling behind. During the webinar Aleksander Skałka will show what solutions for personalization of online buying process are standard now and what new will the 2020 bring. Join […]
Freeshop is a well-established, rapidly-growing Italian online retailer of consumer electronics. They have been operating since 2001 and are ranked as one of the top universal online sellers by the German Institute of Quality and Finance. Their mission statement is convenience of service and putting the client in the center of their work, […]
Expansion into foreign markets is a tempting prospect for many companies, as they can increase their profits and scale of business. Yet, many of them fail to do so by copying the same solutions that worked well in their home market. Most of these companies underestimate the power of cultural differences, which may […]
37% of Britons don’t believe that their work makes a meaningful contribution to the world and 40% of Dutch workers reported that their jobs had no good reason to exist. David Graeber, an author of the book Bullshit Jobs. Theory described the bullshit job, as a form of paid employment that is so […]
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It might not be Polish footballer Robert Lewandowski, but Customer Success superstar Steven joins from SAP to hit the ground running at SALESmanago Lewandowski will spearhead initiatives towards Customer Success and Customer Intimacy to ensure loyalty throughout the recession Kraków, Poland, 1st February 2023: Customer Engagement Platform SALESmanago has appointed Steven Lewandowski as […]
Do you know how much venture capital (VC) firms invested in startups in the last couple of years? Well, global venture funding might have dipped to $22 billion in November 2022 but rose to a record $675 billion in 2021 with VC investment in startups worldwide. Interestingly, approximately 7.5 out of 10 venture-backed […]
eCommerce sales in Europe drop on Saturday 28th May, the same day as the Champions League final Businesses see growth with lean marketing, despite significant disruptors across the year including the war in Ukraine and cost of living crisis The lowest day of the year for European eCommerce sales in 2022 was […]
![[Tips&Tricks] Top Tips to Improving Conversion Rate in Your Business](https://blog.salesmanago.com/wp-content/uploads/2023/01/1-kopia-1024x536.png)
In an increasingly competitive eCommerce world, there are some dos and don’ts when it comes to encouraging customers to buy from your business. This act is called a conversion, and it’s just about the most important metric you’ll need to watch as you plan on building your business and increasing revenue. In eCommerce, […]
Note: This article (except for the headlines and formatting) was entirely generated by AI Generate a blog post about catchy email subjects Writing a catchy email subject is an important part of crafting an effective email marketing campaign. A good subject line can entice recipients to open your email and read […]
Lean Marketing requires efficiency, but such a title may seem outrageous. It turns out, it is not an over-the-top expectation, but actually a solution. You can do this – if you have a proper Workflow. In this article, we will explain what Workflow is, how it works, who is responsible for its efficiency, […]
1. Name, position, in SALESmanago since… Marek Tobolewski, partner manager, in SALESmanago since October 2016. 2. Coffee, workout, meditation – how do you start your work day and get ready for conquering the world? To start the day well, first of all, you need to end well… the previous one. […]
![[New feature] Get the expert Workflow templates to achieve your marketing goals with the first eCommerce Workflow Generator](https://blog.salesmanago.com/wp-content/uploads/2022/12/B-1-1-1-1024x536.png)
We assembled our leading eCommerce experts, who work on a daily basis with some of the world’s biggest brands, to completely redesign Workflow templates in our library. They’ve put thousands of hours of their expertise into new, improved templates to save you time. On top of this, we added Workflow Generator to the […]
![[New feature] Maximize your marketing impact with the new eCommerce Dashboard](https://blog.salesmanago.com/wp-content/uploads/2022/12/A-2-1-2-1024x536.png)
Our newest feature, the eCommerce Dashboard, aggregates data from eCommerce platforms and Marketing software and presents it in real time, 24/7. Enabling an at-a-glance online store performance overview, as well as detailed tracking of the performance of different aspects of the business, it is an extremely effective, omnichannel Growth Intelligence tool. Google […]
1. Name, position, in SALESmanago since… Maja Kowalska, Product Marketing Manager, in SALESmanago since 2015, but ‘we were on a break’ for some time in between. 2. Coffee, workout, meditation—how do you start your work day and get ready for conquering the world? A cat nose in my eye followed […]