Nearly a quarter of the companies do not track customers’ activity after they enter the link sent to them by email. This means that they lose very important information about them. Semantic webhooks can help to measure customer interaction. Email is still a great tool for marketing. Thanks to its popularity (4.3 […]
Posts from category: Marketing Automation
Personalisation of e-mails and discounts are the most effective way to interest the customers. This allows to visibly increase the open-rate of email campaign. Despite the development of social media and new technologies, emails are still the most effective method of communication with customers. It is also the preferred channel for marketers […]
Almost everyone knows that information about customer visits and purchases in the store can be used to build advanced product recommendations. What new opportunities based on AI are opening up for companies using marketing automation solutions? Join the presentation hosted by Marketing Automation Strategy Director and learn: what data is used to build […]
Competition is often associated with stress or rivalry, but it is also a great opportunity for the company. It positively affects the effectiveness of employees, allows for better analysis of the market, and Competitive Advertising between companies positively affects the customers and their brand reception. Competition increases mobilization, efficiency and allows to […]
Trionic offers high-quality, modern walking support since 2006. The company aims at providing people who need walking support with better opportunities to lead an active lifestyle and increase the possibility to be outdoors. Goal of marketing automation in Tritonic was to adapt relevant content to the age as well as illness-diversified audience. […]
In recent years, the online purchasing process has undergone profound changes, and companies that are not following shift in customer behavior and expectations are falling behind. During the webinar Aleksander Skałka will show what solutions for personalization of online buying process are standard now and what new will the 2020 bring. Join […]
Freeshop is a well-established, rapidly-growing Italian online retailer of consumer electronics. They have been operating since 2001 and are ranked as one of the top universal online sellers by the German Institute of Quality and Finance. Their mission statement is convenience of service and putting the client in the center of their work, […]
Expansion into foreign markets is a tempting prospect for many companies, as they can increase their profits and scale of business. Yet, many of them fail to do so by copying the same solutions that worked well in their home market. Most of these companies underestimate the power of cultural differences, which may […]
37% of Britons don’t believe that their work makes a meaningful contribution to the world and 40% of Dutch workers reported that their jobs had no good reason to exist. David Graeber, an author of the book Bullshit Jobs. Theory described the bullshit job, as a form of paid employment that is so […]
In the new WINTER 2020 report by G2 Crowd, SALESmanago has been recognized as a leading software solution in Marketing Automation and three other categories. It also has been named a high performer in A/B Testing, Marketing Analytics, and Live Chat. G2 Crowd is a leading business review platform, where you can […]
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The world has been captivated by the arrival of ChatGPT, the AI-powered language model developed by OpenAI. Everyday people are now evaluating the potential generative AI has to revolutionise various aspects of work, from its ability to produce creative ideas to its quick content generation. A true ‘game changer’ in new technology is […]
Our new Email Design Studio pushes the boundaries of engagement and Customer Intimacy in Email Marketing. Using our unique, mobile-first, state-of-the-art email designer, you will get more conversions and collect precious Zero-Party Data, which will enable you to get even closer to your customers. Email is still king in eCommerce marketing […]
The assessment is free and provides a breakdown of results across five key areas: Convenience, Understanding, Personalization, Intimacy, and Data Over a third (34%) of eCommerce marketers across Europe wish they had a standardised method for evaluating customer engagement. That’s why Customer Engagement Platform SALESmanago has launched CUPID Score, the new industry standard to measure […]
64% of ecommerce marketers haven’t measured their customer engagement processes in the past month, and nearly one-fifth (17%) have never measured them at all. That’s according to new data from Customer Engagement Platform SALESmanago, which surveyed 250 ecommerce marketers across Europe to determine whether the measurement of customer engagement elements is being neglected. Worryingly, almost […]
Kraków, Poland, 9th February 2023: SALESmanago, the Customer Engagement Platform, today announced the integration of OpenAI’s generative AI model with its email designer, in addition to the launch of its Email Design Studio. Designed to empower marketers to create more engaging and efficient campaigns, SALESmanago’s email designer integrates with OpenAI’s model to generate […]
It might not be Polish footballer Robert Lewandowski, but Customer Success superstar Steven joins from SAP to hit the ground running at SALESmanago Lewandowski will spearhead initiatives towards Customer Success and Customer Intimacy to ensure loyalty throughout the recession Kraków, Poland, 1st February 2023: Customer Engagement Platform SALESmanago has appointed Steven Lewandowski as […]
Do you know how much venture capital (VC) firms invested in startups in the last couple of years? Well, global venture funding might have dipped to $22 billion in November 2022 but rose to a record $675 billion in 2021 with VC investment in startups worldwide. Interestingly, approximately 7.5 out of 10 venture-backed […]
eCommerce sales in Europe drop on Saturday 28th May, the same day as the Champions League final Businesses see growth with lean marketing, despite significant disruptors across the year including the war in Ukraine and cost of living crisis The lowest day of the year for European eCommerce sales in 2022 was […]
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In an increasingly competitive eCommerce world, there are some dos and don’ts when it comes to encouraging customers to buy from your business. This act is called a conversion, and it’s just about the most important metric you’ll need to watch as you plan on building your business and increasing revenue. In eCommerce, […]
Note: This article (except for the headlines and formatting) was entirely generated by AI Generate a blog post about catchy email subjects Writing a catchy email subject is an important part of crafting an effective email marketing campaign. A good subject line can entice recipients to open your email and read […]