Discover the top three trends in omnichannel automation for 2023. From multichannel attribution to leveraging customer data and meeting changing consumer expectations, explore how these trends empower eCommerce marketing specialists to create seamless experiences, enhance personalization, and drive growth in the dynamic world of eCommerce.
Posts from category: marketing & business
Why Email Marketing and Marketing Automation Should Be Free for All Businesses We often take for granted that we don’t need to pay for critical business tools like an email account or our daily admin tools like Google Slides, Docs, and Sheets. Yet, we are still required to pay for Email Marketing […]
In 2023, intelligent eCommerce businesses are leaning towards a CVL-ROI (Customer Lifetime Value Return on Investment) approach. Soaring “soaring pay per click and pay per lead costs make existing customers simply too valuable to lose them on trivial occasions. However, maintaining a strong and healthy customer base requires loyalty. This can only be […]
In today’s data-driven business landscape, effective customer data management is paramount for organizations seeking to gain a competitive edge. By harnessing customer data, businesses can unlock valuable insights, drive personalized experiences, and build long-lasting relationships with their customers. Explore the top trends shaping customer data management in 2023 and 2024, shedding light on […]
In the fast-paced world of eCommerce, where customer expectations are higher than ever, marketers are constantly seeking innovative ways to drive engagement and deliver personalized experiences. One technology that has gained significant traction is AI. This powerful tool harnesses the potential of artificial intelligence to automate processes, enhance personalization, and streamline marketing efforts. […]
Personalisation has become a key strategy for eCommerce businesses looking to engage customers, drive sales, and build brand loyalty. By tailoring marketing messages and experiences to individual customers, marketers can create a more relevant and impactful customer journey. In this article, we will explore four essential steps to achieving effective personalisation in eCommerce […]
Email templates are a game-changer for eCommerce marketers, revolutionizing customer engagement and driving sales. In this article, we explore the six crucial insights every marketer should know about email templates. From boosting efficiency to enhancing branding, personalization, mobile optimization, A/B testing, and automation, these features unlock the full potential of email campaigns, resonating […]
Understanding your customers is essential for building a successful business. It enables you to tailor your products and services to meet their needs and expectations, which ultimately leads to increased customer loyalty and profitability. But how do you go about understanding your customers better? In this article, we will explore some methods and […]
We wondered how the most innovative brands use CDPs to deliver cutting edge customer experience and drive revenue, so we dived deep into various data on CDP users. In this article we summarized and analyzed some of the most important findings. Overall conclusions are simple: CDP users meet their marketing goals twice […]
In this article we break down painpoints of CRMs and explain in detail how CDP solves them all, streamlining marketing efforts and paving the road to Customer Intimacy. Many eCommerce companies still utilize some form of CRM software, in rare cases Data Management Platform (DMP). Having this in mind, we decided to compare […]
Segmentation has been around for quite some time already, but it resembled more of an uncut diamond – rough and not really visible. With the ongoing changes in technology used for gathering data and new generations of consumers, who require highly personalized content, updating data segmentation has become crucial. Segmented campaigns can bring […]
![5 [turbo] effective segmentations for even small eCommerce](https://blog.salesmanago.com/wp-content/uploads/2024/01/1-14-1-1024x536.png)
Segmentation is a basis for any coherent and structured marketing activity and we’ve been in the loop about it for ages. The problem is that in 2024 traditional segmentation is not accurate enough to allow you to provide precious customers with the experience personalized on the level they are accustomed to. But hey, there’s a […]
by Aleksander Skałka, Director of Solutions Consulting & Sales Enablement The holiday season is upon us, and it’s time for eCommerce companies to ensure their data house is sparkling clean. In this article, we’ll explore the critical importance of data hygiene for eCommerce success and delve into how Customer Data Platforms (CDPs) […]
This year’s Black Friday wasn’t just another sales event; it was a groundbreaking phenomenon among SALESmanago’s customers, as revealed in our latest report. The key takeaway? A record-breaking performance in both marketing communications and transactions. 2023’s Black Friday saw a strategic shift with marketing communications kicking off much earlier than usual. Campaigns […]
Insights from Pierre Bizeul, VP of Product Recently, I experienced firsthand the transformative power of AI in creating personalized content. As a parent, I often find myself seeking new ways to engage and entertain my one-year-old. When tasked with crafting a bedtime story, I turned to AI for help. By simply inputting […]
by Greg Błażewicz, CEO Today, we will look at the notion of Customer Data Debt (CDD), its ramifications, and a strategic collaboration between CDP suppliers and eCommerce organizations to gradually eliminate the effects of data debt. The role of Customer Data Platforms (CDPs) has become increasingly vital for businesses aiming to […]
by Sergiusz Olszewski, Product Operations Manager As we approach the holiday season, the concept of the advent calendar—a special calendar used to count down the days to Christmas—becomes a staple in many households. But what if we could harness this same sense of anticipation and excitement in our email marketing? Enter the […]
Ladies and gentlemen, gather ’round, and let’s talk about the season that’s about to descend upon us – the notorious “F-word.” No, not that F-word; we’re talking about the one that rhymes with “Smack Shmriday” – you know, the day when shoppers sharpen their elbows and prepare for retail combat. But this year, […]
scroll down for the video recording In a world marked by relentless technological evolution, marketers are navigating a landscape of significant change. The confluence of data, composability, and artificial intelligence (AI) is driving a transformative era in marketing, opening up new horizons and opportunities. This article is a summary of Scott Brinker’s […]
Predictive analytics in SALESmanago and how to leverage it in campaigns and customer segmentation Predictive analytics leverages historical data, statistical algorithms, and AI technology to forecast future events and outcomes, giving businesses a crystal ball for success. From creating personalized shopping experiences based on past behavior to optimizing inventory management and […]