Initiating contact with leads is a pivotal part of sales, as it directly increases sales. Yet only about 40% of companies assign and follow-up on a lead within an hour, despite the fact that doing so makes the lead 7 times more likely to become a prospect, which in turn results in 30-50% […]
Posts from category: marketing & business
In the latest G2 report on market leaders, SALESmanago was once more recognized as the leading provider of Marketing Automation software. We are proud and grateful that our customers appreciate our work. Customer satisfaction is the best measure of product quality. SALESmanago was ranked as the High Performer in the Enterprise segment […]
The ability to implement innovations is one of the factors which highly increases the chance to achieve success in digital businesses. In the last couple of years, the martech market was flooded with thousands of new software producers and their systems. What new technologies will shape the marketing of companies across the world […]
Today, word of mouth is an inescapable reality of doing business on the internet. 81% of people will trust their friends and family over a company and about 70% of people don’t trust businesses altogether. They prefer to take advice from literally anybody over a company representative. It is even more true for […]
The eCommerce sector is going to lead the charge this autumn with a predicted increase in sales by even 20%. While back-to-school advertising is down by 50% and retail experiences a drop in sales, eCommerces are expected to keep growing, even more than the last year’s 15% boost. See how you can benefit […]
We have conducted comprehensive research comparing the impact on revenue generated from different product recommendation types, including 1-to-1 and AI-based algorithms. From the compared recommendation delivery methods, personalized web pushes proved to be the most effective, generating 20% higher revenues than dynamic emails. The research on the revenue generated by product recommendations […]
New Mobile Marketing 2.0 feature in SALESmanago introduces changes that will help you to better engage your customers on mobile. Learn 3 new functions that open up the possibility to use additional communication channels and increase the efficiency of your mobile marketing activities. Increase click-through-rate of your campaigns thanks to the new […]
The global COVID-19 pandemic has changed our lives both socially and economically. For many Europeans, the sudden closure of stores resulted in the necessity to befriend online shopping. Compared to the previous year, the value of the eCommerce market grew by 12.7%, reaching €717 billion. What has changed from the e-store’s perspective? […]
Even though there is a variety of lead generation tools on the market, 63% of businesses still see acquiring potential customer’s data as a big marketing challenge. Learn how using Customer Data Platforms enables companies to get more good quality leads. Capturing the leads effectively Regardless of whether you work in B2B […]
Providing ecommerce services is not easy – being consistent and delivering effective cross-channel communication to your customers? It can be and it’s totally worth it. Implementing personalization in your marketing strategy is the key to increase your profits by at least 15%. What’s the matter with this personalization? Basically, ecommerce personalization […]
Our new Email Design Studio pushes the boundaries of engagement and Customer Intimacy in Email Marketing. Using our unique, mobile-first, state-of-the-art email designer, you will get more conversions and collect precious Zero-Party Data, which will enable you to get even closer to your customers. Email is still king in eCommerce marketing […]
The assessment is free and provides a breakdown of results across five key areas: Convenience, Understanding, Personalization, Intimacy, and Data Over a third (34%) of eCommerce marketers across Europe wish they had a standardised method for evaluating customer engagement. That’s why Customer Engagement Platform SALESmanago has launched CUPID Score, the new industry standard to measure […]
64% of ecommerce marketers haven’t measured their customer engagement processes in the past month, and nearly one-fifth (17%) have never measured them at all. That’s according to new data from Customer Engagement Platform SALESmanago, which surveyed 250 ecommerce marketers across Europe to determine whether the measurement of customer engagement elements is being neglected. Worryingly, almost […]
Kraków, Poland, 9th February 2023: SALESmanago, the Customer Engagement Platform, today announced the integration of OpenAI’s generative AI model with its email designer, in addition to the launch of its Email Design Studio. Designed to empower marketers to create more engaging and efficient campaigns, SALESmanago’s email designer integrates with OpenAI’s model to generate […]
It might not be Polish footballer Robert Lewandowski, but Customer Success superstar Steven joins from SAP to hit the ground running at SALESmanago Lewandowski will spearhead initiatives towards Customer Success and Customer Intimacy to ensure loyalty throughout the recession Kraków, Poland, 1st February 2023: Customer Engagement Platform SALESmanago has appointed Steven Lewandowski as […]
Do you know how much venture capital (VC) firms invested in startups in the last couple of years? Well, global venture funding might have dipped to $22 billion in November 2022 but rose to a record $675 billion in 2021 with VC investment in startups worldwide. Interestingly, approximately 7.5 out of 10 venture-backed […]
eCommerce sales in Europe drop on Saturday 28th May, the same day as the Champions League final Businesses see growth with lean marketing, despite significant disruptors across the year including the war in Ukraine and cost of living crisis The lowest day of the year for European eCommerce sales in 2022 was […]
![[Tips&Tricks] Top Tips to Improving Conversion Rate in Your Business](https://blog.salesmanago.com/wp-content/uploads/2023/01/1-kopia-1024x536.png)
In an increasingly competitive eCommerce world, there are some dos and don’ts when it comes to encouraging customers to buy from your business. This act is called a conversion, and it’s just about the most important metric you’ll need to watch as you plan on building your business and increasing revenue. In eCommerce, […]
Note: This article (except for the headlines and formatting) was entirely generated by AI Generate a blog post about catchy email subjects Writing a catchy email subject is an important part of crafting an effective email marketing campaign. A good subject line can entice recipients to open your email and read […]
Lean Marketing requires efficiency, but such a title may seem outrageous. It turns out, it is not an over-the-top expectation, but actually a solution. You can do this – if you have a proper Workflow. In this article, we will explain what Workflow is, how it works, who is responsible for its efficiency, […]