Fast Date with Marketing Automation
Fast Date with Marketing Automation

You may have noticed that both marketing and the entire sales process is really similar to everyday life. And the best example to show it’s true is the… the “process” of dating. Surprised? When you meet a new person, you want to make the first move, introduce yourself and get some contact information in order […]

New SALESmanago customers: Komputronik Biznes, G Data, elevato [January 2019]
New SALESmanago customers: Komputronik Biznes, G Data, elevato [January 2019]

Another edition of our blog series about the companies that joined the group of SALESmanago customers. This time among them there are many innovative technology companies that decided to augment their marketing activities with Marketing Automation solution. Find out which companies choose SALESmanago in January:     G Data Software Leader in the area of […]

22 Infallible Ideas to Ruin Your Email Marketing
22 Infallible Ideas to Ruin Your Email Marketing

And today – something for the tough guys. How to create annoying and ineffective email campaign? Below you will find proven and widely used practices that can not only ruin one particular campaign, but also devastate your deliverability and recipient’s trust for years! Generally, be afraid of customers and don’t talk to them too much. […]

Why your mailings land in spam and how to prevent it
Why your mailings land in spam and how to prevent it

Why do your email go to spam? There are only two possible answers. One, you actually are a spammer, don’t respect your recipients and believe that when you came across an email address, you are entitled to do whatever you fancy with it. You don’t have the slightest idea what your readers want and actually […]

How AI will transform marketing in 2019: 5 trends and statistics
How AI will transform marketing in 2019: 5 trends and statistics

The use of AI and Machine Learning is expanding in every area of our lives, and it surely will stand out as one of the most important technology trends of 2019. The adoption of AI in marketing is nothing new, but this area is still in development, so most probably we will witness an emergence […]

16 Ways to Increase Open Rate of Your Newsletters
16 Ways to Increase Open Rate of Your Newsletters

“People won’t open my emails,” rates umong TOP 5 marketers’ pains. No wonder: your recipients get so many emails each day that they have to learn to ignore some of these. Email services as Gmail help with that, directing offers to a separate folder. In such circumstances, marketers need to change the approach to increase […]

The fall of TV advertising
The fall of TV advertising

How long have you watched TV this week? And how many hours a week you dedicated to this activity in, let’s say, 2005? And in 1995? If this number has decreased over the years, you are not the only one. In general, similar to other traditional media, the TV industry nowadays is seeing some trends […]

Stop Using These 8 Harmful Words in Your Marketing!
Stop Using These 8 Harmful Words in Your Marketing!

We talked about importance of language when discussing Alan Weiss’ persuasion pyramid applied to Lead Nurturing. Today we prepared for you a list of 8 words or rather bad language habits to avoid in marketing communication. They might seem harmless, but really can ruin carefully built message. Do you like writing in passive voice? Do […]

Becoming Financial Times #26th Fastest Tech Company in Europe – our road from small startup to European Marketing Automation Champion
Becoming Financial Times #26th Fastest Tech Company in Europe – our road from small startup to European Marketing Automation Champion

Maintaining almost 100% growth over 6 years? Growing 4 times faster than the market? Overtaking competition in terms of technological solutions and features? Building almost organically a company valued almost 100 mln Euro in 5 years? Entering the exclusive SaaS club with 10 mln Euro ARR? We are pleased to share the fundamental ideas behind […]