The Ultimate Guide to Web Push Notifications
The Ultimate Guide to Web Push Notifications
Together with our sales and support teams, I have prepared for you a comprehensive guide to this medium. Keep reading to learn the basics of creating Web Push notifications and find out how to design outstanding notifications that drive engagement. Some answers are based on real-life questions that came across during webinars with our clients. I hope you’ll find something for yourself!
Effective Lead Nurturing – Free Checklist
Effective Lead Nurturing – Free Checklist

The main goal of the educational cycle, called Lead Nurturing is to prepare potential customers to make a purchase. Not every person who appears on the website is ready to immediately put their data on the table and finalize a transaction. Very often, people visit your digital realm while researching the best solutions. A series […]

Increase Conversion in Your Ecommerce with One Thing per Page Approach
Increase Conversion in Your Ecommerce with One Thing per Page Approach

The procedure of completing online shopping is one of the most important moments in the buying process. Its design has a key impact on the conversion rate and the number of interrupted transactions. Despite careful design of the online store, using dynamic content such as pop-ups, recommendation frames, or personalized banners *, a mediocre checkout […]

Ecommerce with Marketing Automation – Lesson 1: Solid Foundations
Ecommerce with Marketing Automation – Lesson 1: Solid Foundations

Ecommerce is one of the fastest-growing industries in the modern world. One could call ecommerce today’s equivalent of the American dream. You can start from scratch and build a fortune with only a few must-haves, such as internet access, own website and ability to deliver your product to customers. For those who want to become […]

TOP 10 Articles on Digital Marketing: Q1 2017
TOP 10 Articles on Digital Marketing: Q1 2017

It’s been a while since I’ve made a recap of top articles on digital marketing and marketing automation. To make up for this gap, I’ve picked TOP 10 articles from Q1 2017.   Digital Advertising: Will This Investment Pay Off?  Knowing that by 2021, advertisers will spend up to 50 percent of their marketing budgets […]

SALESmanago Marketing Automation with 200% growth in Q1 2017 and 580 new customers
SALESmanago Marketing Automation with 200% growth in Q1 2017 and 580 new customers

SALESmanago Marketing Automation, based in Krakow out of Poland, according to Deloitte is one of the fastest growing tech companies in Europe. In Q1 2017 the company generated $3,5M in comparison to $1,2M in Q1 2016 which makes it another quarter of record, 200% growth. In the first part of the year, the company acquired […]

High conversion rates, more sales, satisfied and loyal customers – Case Study: Isuzu Motors
High conversion rates, more sales, satisfied and loyal customers – Case Study: Isuzu Motors

Isuzu Benelux SA Polska is the official reseller of Isuzu Motor LTD, a Japanese company, world leader in engine technologies, Diesel engine manufacturing, producer of popular commercial vehicles. In Poland, the company’s branch distributes spare parts for pickup and industrial engines. Previously, the company’s growth was slowed down by low conversion rate in the online […]

Elearning 101: An Interview with Customer Education & Training Manager
Elearning 101: An Interview with Customer Education & Training Manager

At the end of 2016, we launched an elearning platform. The course consists of 10 lessons, each focused on a specific topic. At the end of each lesson there’s a 10-question test. Since it has been launched, the platform performed beyond our expectations. It quickly became a hub for our customers and people willing to […]

3 Most Important Digital Marketing Stats You’ll Read This Week
3 Most Important Digital Marketing Stats You’ll Read This Week

Statistically, my dog and I have 3 legs each. When it comes to details, statistics might not be the most accurate method of predicting an outcome. Yet, when it comes to overall trends and complex strategies, statistics are a must. We’re making big steps towards the end of the H1 of 2017. Let’s see what […]

Facebook for Ecommerce [Infographics]
Facebook for Ecommerce [Infographics]

To have, or not to have a fanpage? How is it with this whole Facebook? Can ecommerce owners find a good use for the biggest social network to generate some tangible results? First, one has to understand the specifics of this medium. Facebook is not a search engine, as I already wrote here. Facebook is a service […]

Account Based Marketing (ABM) – new technological approach to proven principles and strategies [ Guest Post]
Account Based Marketing (ABM) – new technological approach to proven principles and strategies [ Guest Post]

Account Based Marketing (ABM) is a new, secretive abbreviation, which cannot be missed in any corporate marketing strategy as everyone is talking about it. The big technological vendors are proactively trying to push the understanding that this is a completely new approach in the B2B marketing, when, in fact, any experienced sales person or marketing […]