SALESmanago Roadmap Q3: Conditional Content, Custom Modal Designer, and sharing marketing resources between accounts for Enterprise clients

 
 

With the Conditional Content functionality, you’ll be able to set different offer variants to be displayed for different groups of recipients in the same email campaign, and with the new popup creator, you’ll be able to easily and quickly create custom messages displayed to the visitors of your webpage. Find out about all the new features we’ve implemented in the 3rd quarter of 2020.

 

The 3rd quarter of this year can be safely called a resounding success – once again we’re providing our clients with a series of useful improvements and new tools in the SALESmanago platform, the majority of which was created as a direct result of answering to our clients’ feedback.

 

Conditional Content – personalize the selected widgets and whole sections of the email message, depending on the specified contacts’ segments or individual customer’s data.

 
 

The ever-growing number of our clients is an amazing font of inspiration for the development of our product. In this quarter, we realized one of the ideas consistently reappearing in the propositions from our Customer Advisory Board – conditional content in emails – thanks to which a highly advanced form of personalization has become a child’s play.

 

Conditional Content allows for customizing specific parts of the offer and the entire message body, so as to match the interests of specific groups of recipients of a single email message. You’ll be able to save on time by creating and sending a single message with multiple variants instead of a series of templates.

 

Easily create eye-catching popups, present your customers with dedicated offers, and encourage anonymous users to leave their personal data with the Custom Modal Designer.

 
 

We also introduced a new, advanced popup creator to the SALESmanago system. It allows the users of our system to set up visually complex creations, which will perfectly match the layout of the webpage and the type of device (desktop or mobile) on which the popup will be displayed.

With the Custom Modal Designer, you’ll be able to encourage your customers to leave their personal data or present them with tailored offers with striking popups that you can create without knowing how to code in HTML.

 

New dashboard and CRM analytics – more data pertaining to eCommerce sales.

 
 

Concurrently, we also keep developing our analytics – the new, modernized CRM analytics dashboard, which went through extensive, grounds-up changes, and was expanded with new, useful information about your contacts’ base.

We’ve added the eCommerce Funnel to the well-known statistical data – it shows the engagement of the customers and the relationship between engagement and the number of created carts and transactions.

We’ve added an entirely new section, showing the analytics of the contacts’ transactional activity over time and the total number of contacts buying products in the database.

 

Speed-up the implementation of new processes for many markets and brands thanks to the possibility of sharing resources between different SALESmanago accounts.

 

If you use multiple SALESmanago accounts to manage your marketing for different brands or on different markets, you can now easily copy existing email templates and automation processes from your main account to other ones, making it easier and faster to implement them in your entire business. This option is available for Enterprises that use our Private Cloud version of SALESmanago. 

 

A new way to add contacts to the mailing right before it’s sending.

 

Finally, we end on an improvement to the system’s functionality – although seemingly small, it opens up a lot of new possibilities. The users of our system can now select an option that will allow them to select recipients of the email just before its sending –  which means that mailings planned ahead in time can now also include contacts who met the criteria to be the target of the campaign even after it was already scheduled.

marketing automation

marketing automation

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

Loyalty recession in eCommerce and how to deal with it when you are a marketer
Loyalty recession in eCommerce and how to deal with it when you are a marketer

    Inflation makes customers think twice before they decide to open their wallets. And although they are still buying, their behavior has changed. In the eCommerce sector, we observe an inflation-induced loyalty recession that puts marketers in a paradoxical situation: they must increase their effectiveness without increasing the costs of operations. There is a […]

Why Should Lean Marketing Be The Way To Go for Your eCommerce?
Why Should Lean Marketing Be The Way To Go for Your eCommerce?

    First, there was Lean Manufacturing, then Lean Management. This constituted the common understanding of the term Lean, which means achieving goals without costly waste or surpluses—of time, resources, or effort. Lean Marketing is about all that, plus it draws from the Agile project management style. Lean Marketing is also much easier to do […]

10 ways for Whopping Conversion Rate Optimization
10 ways for Whopping Conversion Rate Optimization

    In our last marketing insight, we paid closer attention to conversion rate and its fundamental meaning for eCommerce—after all, an online shop with millions of visitors that does not sell is just a website. Today, we will show you 10 practical ways to push the conversion rate higher and higher every month.    […]

Why Conversion Rate Is the Most Important Metric in eCommerce
Why Conversion Rate Is the Most Important Metric in eCommerce

    In one of our earlier insights, we showed how the rise of the CLV-ROI approach is changing eCommerce business models. But let’s get right to the point of this marketing insight: Turning your customers into loyal fans requires you to first convert visitors into customers. This is why we understand conversion rate (CR) […]