In today’s digital age, beauty eCommerce has witnessed remarkable growth. However, with this success comes a growing concern among customers about the security of their personal data. In order to foster trust and confidence between beauty brands and their customers, leveraging zero-party data has emerged as a key strategy. This article explores the […]
The world of eCommerce has experienced tremendous growth in recent years, revolutionizing the way we shop for various products. One sector that has particularly thrived in this digital landscape is the home and garden industry. As more consumers turn to online platforms for their home improvement and gardening needs, businesses in this sector […]
The notion that “marketing is changing” turns out to be oversimplified. The gap between the technologies available and eCommerce companies capability to adapt them is growing exponentially, making the tools, seemingly at your fingertips, a sci-fi superpowers you are not ever going to possess. This, in turn, frustrates the marketers, instilling a sense […]
1. How has SALESmanago changed since you came to work here? Five years is a long time, so there have been changes in almost every aspect: procedures, team members, tasks performed, benefits, the place where work is done, and how the meetings are held—including the whole hybrid experience. Each new person joining […]
Customer engagement stands as the lifeblood of Ecommerce business’s growth, yet countless companies struggle to master it effectively. Whether it’s messy data, limited resources, or a lack of expertise, these obstacles can hinder our progress. While many companies excel at creating value for their customers, the true key to sustaining a robust growth […]
Break free from the confines of a traditional funnel-driven approach and look as your relationship with customers develop from their perspective! Instantaneous transition from funnel to a customer journey-focused perspective, and aligning your marketing efforts with the dynamic paths customers take on their purchasing journey was never so easy and intuitive. And collaboration […]
In the rapidly evolving landscape of eCommerce Martech, a plethora of new tools enables marketers to collect massive amounts of data. But is it useful? Is it safe for your customers? Harnessing the abundance of customer data has become a vital aspect of business growth. Only by effectively collecting and activating customer data, […]
Almost all marketers plan to utilize zero-party data to address information deprecation. At the same time, as Forrester’s research shows, less than half know how to use such datasets successfully! In February 2022, Forrester Consulting surveyed 200 digital marketing decision makers (manager+) focused on customer acquisition. These decision makers work for companies […]
In our latest research we asked CMOs, Heads of Marketing and Marketing Executives about various aspects of CDP utilisation. The numbers show a staggering lack of knowledge about Customer Data Platform possibilities and even main purpose. In our survey we researched a group of marketers consisting of: CMOs – 36% Head of […]
It is important to correctly represent data when trying to understand it. This is why visualization is so important in the eCommerce world. By representing data visually, we can often glean insights that would otherwise be hidden when looking at numbers and statistics alone. In this article, we will guide you through the […]
