Buy now, pay later purchase model is nothing new, but somehow now is booming, and the steady increase of its market share at a CAGR of 13.23% is expected. The consumers demand it, as research shows, and the e-commerce entities are especially obliged. At the same time, it provides the retailers with chances […]
![[Tips & Tricks] TOP 20 ready-to-take Workflow templates modeled after top eCommerce performers’ processes](https://blog.salesmanago.com/wp-content/uploads/2021/11/forrest-1en-1024x536.png)
A proper automation can save your business a lot of marketing dollars. Marketing Workflows are one of the neatest and most effective ways to implement automation in your marketing processes. For those of you who want to get inspired or simply are not workflow-fluent yet, we made 20 ready-to-use templates based on eCommerce top […]
In 2021, privacy issues will probably dominate marketing practices and customs. Everybody expects its major influence on the data gathering, storing and usage process, and the new regulations are frequent. The eCommerce companies as well as their tech partners brace themselves to meet the consequences of this trend. But is privacy a thing the […]
![[New Feature] Dynamic Web Push—finally a fully-fledged sales tool driven by CDP and AI capable of delivering 1-to-1 personalized offers across Omnichannel Workflows](https://blog.salesmanago.com/wp-content/uploads/2021/10/nf-moengageEn2-1024x536.png)
Dynamic Web Push notifications make a striking difference in marketing results. According to MoEngage, it increases engagement by up to 6.5%. It also translates into revenue in your online store. From now on, you have the ability to use the complete Dynamic Web Push Notification tool to deliver fully automated, CDP data-driven, and AI-powered […]
We are used to the notion that the news on plane crashes, war casualties, car crash fatalities or a prospect of imminent demise tend to drive people to a more philosophical mood. They begin to reflect on the fragility of their existence and the futility of all the material aspects of their lives. This […]
![[Tips & Tricks] 5 tips on how to use zero-party data to engage in a more meaningful way with your audience](https://blog.salesmanago.com/wp-content/uploads/2021/10/tt-big-accentureEN-1024x536.png)
Zero-party data is the best way to engage audience groups to interact with your brand. The information your customers give you about their preferences, interests, or demographics is the perfect foundation for marketing activities that will really matter to them. Here are 5 robust examples of how to turn zero-party data into marketing gold. […]
Claims about Apple’s new Mail Privacy Protection forever changing the landscape of email marketing are overstatements. Of course, it is a change, but given the tech giant’s customers’ demand more privacy, it was to be expected and is just another indicator of a trend. There is more than one way to deal with this […]
![[Tips & Tricks] 20 tips from top performing Marketing Automation specialists to survive in a cookieless digital world](https://blog.salesmanago.com/wp-content/uploads/2021/10/tt-dentsu-10-15en-1024x536.png)
The post-cookie marketing landscape creates a plethora of marketing opportunities. To navigate it efficiently, it’s worth exploring alternatives to third-party data-driven marketing. Here are 20 tips from top experts on how to navigate this world and create ethical campaigns with the resources available. Almost half (49%) of respondents believe that data privacy is […]
Customer Intelligence Platforms are the hottest buzzwords on everybody’s lips in the marketing world in 2021. From this article, you will learn what connects them to the Customer Data Platforms, and what makes a huge difference. And, most importantly, what value they are able to bring to your company. As the Accenture survey […]
Everybody agrees that the D2C strategy sky-rockets in the retail industry, and is, potentially, the next big thing for the manufacturers. It is seldom mentioned that it’s actually great for various eCommerce entities. Choosing the right model is key. What D2C business is For example, Andy Dune, founder of Bonobo, observed that […]
