Posts from category: SALESmanago


How to successfully implement Marketing Automation

Marketing Automation is a sophisticated technology, which provides salespersons with vitally important tools for marketing strategy management. Yet, one needs to remember that only by having them, spectacular success is not guaranteed at all. The key is an adequate implementation, as well as appropriate use of particular functionalities.

SALESmanago will automatically send your newsletter, at the best day and hour and to each addressee separately

It’s one of the most argued subjects related to E-Mail Marketing, that is when it’s the best time to send newsletter to benefit most. Every case study, report or expert opinion is varied and contrasting. Meanwhile, SALESmanago introduces brand new functionality, which ceases those speculations once and forever. The system individually monitors and analyses activity […]

Localized, or local Marketing Automation

Localized Marketing Automation is a technology, which assists in management of marketing strategies in companies with centralized headquarters and a number of branches at various locations. It was created in order to let particular branches effectively generate demand on a local level, keeping integrity of the whole brand at the same time. Some tools of […]

Why will your business grow up with Marketing Automation

Many entrepreneurs wrestle with similar problems. When did I recently contact this or that client? Didn’t I forget about someone important? Or how many clients are close to purchase decision and I should take better care of them? And then, when we look at the sales forecast and the number of acquired contacts, there’s even […]

Which marketing activities should not be automated

Marketing Automation allows to automate almost every element of marketing–sales process. Automation, even being strongly mechanically affiliated, was in fact invented by nature. Initial processes within human being body, like breathing or heart beating, are prompted and automated by nature. Even though, there’s an anxiety among marketers who wonder whether complete automation won’t dehumanize communication […]

How to prepare content for Lead Nurturing

Creating content for Lead Nurturing is completely different challenge to classic content preparation for sales and marketing. Marketing Automation allows to implement automatic, personalized and custom-made educational programs. In fact, it’s the content that decides about their effectiveness and possible higher revenue. So how to select, prepare and create content, which will educate potential client […]

E-Mail Marketing campaigns with Marketing Automation system mean 18 times greater revenue than in traditional e-mailing

E-Mail Marketing is one of the initial gizmo for the Internet marketing that marketers were provided with and it still is the most popular marketing tool. Huge popularity, low cost and relatively simple implementation make us receive more and more messages and their effectiveness is increasingly lower. Does that mean E-Mail Marketing became tactics of […]

May the duo of Marketing Automation and CRM replace classic sales representative?

Taking advantage of Marketing Automation merged with CRM brings businesses specific benefits and becomes more and more popular among various industries. Suitably used data gathered by Marketing Automation and marketing-sales process automation allow for successful guidance of acquired contacts to the purchase decision. Does this mean that a classic sales representative is redundant?

Merging Marketing Automation and CRM as a marketing good practice in B2B, B2G and B2C

‘Research Corp’ carried out their own research concerning using technology in building brand awareness and acquiring potential clients. Most of the companies surveyed base their processes on CRM integrated with Marketing Automation, which is responsible for monitoring of potential clients’ behavior and tailored communication with them. Such merge allows marketers to gain maximum ROI from […]

What do consumers really want? 3 ways CDPs can aid Data Privacy
What do consumers really want? 3 ways CDPs can aid Data Privacy

  In 2021, privacy issues will probably dominate marketing practices and customs. Everybody expects its major influence on the data gathering, storing and usage process, and the new regulations are frequent. The eCommerce companies as well as their tech partners brace themselves to meet the consequences of this trend. But is privacy a thing the […]

[New Feature] Dynamic Web Push—finally a fully-fledged sales tool driven by CDP and AI capable of delivering 1-to-1 personalized offers across Omnichannel Workflows
[New Feature] Dynamic Web Push—finally a fully-fledged sales tool driven by CDP and AI capable of delivering 1-to-1 personalized offers across Omnichannel Workflows

  Dynamic Web Push notifications make a striking difference in marketing results. According to MoEngage, it increases engagement by up to 6.5%. It also translates into revenue in your online store. From now on, you have the ability to use the complete Dynamic Web Push Notification tool to deliver fully automated, CDP data-driven, and AI-powered […]

Death. The ultimate reason to go shopping
Death. The ultimate reason to go shopping

  We are used to the notion that the news on plane crashes, war casualties, car crash fatalities or a prospect of imminent demise tend to drive people to a more philosophical mood. They begin to reflect on the fragility of their existence and the futility of all the material aspects of their lives. This […]

[Tips & Tricks] 20 tips from top performing Marketing Automation specialists to survive in a cookieless digital world
[Tips & Tricks] 20 tips from top performing Marketing Automation specialists to survive in a cookieless digital world

  The post-cookie marketing landscape creates a plethora of marketing opportunities. To navigate it efficiently, it’s worth exploring alternatives to third-party data-driven marketing. Here are 20 tips from top experts on how to navigate this world and create ethical campaigns with the resources available.   Almost half (49%) of respondents believe that data privacy is […]