Marketing Automation is a sophisticated technology, which provides salespersons with vitally important tools for marketing strategy management. Yet, one needs to remember that only by having them, spectacular success is not guaranteed at all. The key is an adequate implementation, as well as appropriate use of particular functionalities.
It’s one of the most argued subjects related to E-Mail Marketing, that is when it’s the best time to send newsletter to benefit most. Every case study, report or expert opinion is varied and contrasting. Meanwhile, SALESmanago introduces brand new functionality, which ceases those speculations once and forever. The system individually monitors and analyses activity […]
Localized Marketing Automation is a technology, which assists in management of marketing strategies in companies with centralized headquarters and a number of branches at various locations. It was created in order to let particular branches effectively generate demand on a local level, keeping integrity of the whole brand at the same time. Some tools of […]
Many entrepreneurs wrestle with similar problems. When did I recently contact this or that client? Didn’t I forget about someone important? Or how many clients are close to purchase decision and I should take better care of them? And then, when we look at the sales forecast and the number of acquired contacts, there’s even […]
Materna Communications has been specialized in SMS, VMS, MMS and IVR bulk sending for a dozen or so years. Now, SALESmanago clients can take advantage of its services and pursue automatic, personalized and custom-made SMS campaigns, making use of Materna Communications infrastructure.
Marketing Automation allows to automate almost every element of marketing–sales process. Automation, even being strongly mechanically affiliated, was in fact invented by nature. Initial processes within human being body, like breathing or heart beating, are prompted and automated by nature. Even though, there’s an anxiety among marketers who wonder whether complete automation won’t dehumanize communication […]
Creating content for Lead Nurturing is completely different challenge to classic content preparation for sales and marketing. Marketing Automation allows to implement automatic, personalized and custom-made educational programs. In fact, it’s the content that decides about their effectiveness and possible higher revenue. So how to select, prepare and create content, which will educate potential client […]
E-Mail Marketing is one of the initial gizmo for the Internet marketing that marketers were provided with and it still is the most popular marketing tool. Huge popularity, low cost and relatively simple implementation make us receive more and more messages and their effectiveness is increasingly lower. Does that mean E-Mail Marketing became tactics of […]
Taking advantage of Marketing Automation merged with CRM brings businesses specific benefits and becomes more and more popular among various industries. Suitably used data gathered by Marketing Automation and marketing-sales process automation allow for successful guidance of acquired contacts to the purchase decision. Does this mean that a classic sales representative is redundant?
‘Research Corp’ carried out their own research concerning using technology in building brand awareness and acquiring potential clients. Most of the companies surveyed base their processes on CRM integrated with Marketing Automation, which is responsible for monitoring of potential clients’ behavior and tailored communication with them. Such merge allows marketers to gain maximum ROI from […]
Customer Intelligence Platforms are the hottest buzzwords on everybody’s lips in the marketing world in 2021. From this article, you will learn what connects them to the Customer Data Platforms, and what makes a huge difference. And, most importantly, what value they are able to bring to your company. As the Accenture survey […]
Everybody agrees that the D2C strategy sky-rockets in the retail industry, and is, potentially, the next big thing for the manufacturers. It is seldom mentioned that it’s actually great for various eCommerce entities. Choosing the right model is key. What D2C business is For example, Andy Dune, founder of Bonobo, observed that […]
![[Tips & Tricks] A few tricks to understand customer’s profile across brands using CDP](https://blog.salesmanago.com/wp-content/uploads/2021/10/segmentNtp-1024x536.png)
The most important resource that eCommerce companies can have is customer data. Those that own more than one brand have unique insights into customer behavior across brands. Customer Data Platform is perfect for a comprehensive understanding of customer profiles using diverse data. Here’s a quick guide on how to get started. When […]
SALESmanago is currently the largest independent European Customer Data and Experience Platform provider that operates across 50 countries, with over 100 Partners all over the world. Recently the platform has been chosen by some great new customers including Crocs and The Body Shop thus enriching the already impressive group of 2500 mid-market and […]
![[Tips & Tricks] Negative target group – how to extract it and what you can learn from it?](https://blog.salesmanago.com/wp-content/uploads/2021/09/mcKinsey-tt-en-1024x536.png)
Negative Target Group is one of the less known marketing tools. Used well, it can be extremely effective. It helps you create better content, better target your ads, let those marketing dollars stretch further, and ultimately results in increased ROI. Keep reading to learn how to find negative buyer personas and what you […]
![[Tips & Tricks] 5 dazzling ways of email content personalization](https://blog.salesmanago.com/wp-content/uploads/2021/08/08-27-si-ttEn-1024x536.png)
Email marketing personalization is a surefire way to boost performance in this channel. According to Smart Insights, up to 63% of consumers won’t buy from brands that don’t use personalization*. Email marketing practitioners know many tricks to personalize email campaigns even better. Here are 5 turbo-charged ways to personalize emails. There is […]
![[Tips & Tricks] How to build an effective multi-channel loyalty program for eCommerce?](https://blog.salesmanago.com/wp-content/uploads/2021/08/tt-1708en-1024x536.png)
Loyalty programs are great tools for eCommerce development. They allow you to maximize the value of individual transactions, increase CLV, and positively impact consumer retention. Programs that provide a consistent experience across multiple channels work best. How do you create an effective multi-channel loyalty program? Keep reading to discover the answer! Loyalty […]
Even if it sounds like another redundant invention, Marketing Automation increases sales for 80% of marketers (Business2Community). eCommerce is facing various challenges, and Marketing Automation is a solution for them. Your executives may be reluctant to innovate, but this article will prepare you to perfectly present MA to your CEO. The biggest […]
![[New feature] Redefine the experience of your online store with The First and Only Personal Shopping Inbox with One to One Messaging, Wish Lists, Special Offers and Recommendations.](https://blog.salesmanago.com/wp-content/uploads/2021/07/new-future-Personal-Shoping-Inboxen-1024x536.jpg)
As Econsultancy reminds us, 93% of companies saw a rise in conversion rates after implementing personalization. It’s little wonder then that companies are looking for different and cutting-edge ways to deliver website content. Personal Shopping Inbox is an innovative solution that allows you to achieve the level of personalization and shopping experience in your […]
Our product strategy remains to deliver best-in-class solutions for online stores. But what our customers love is not only the current great state of the platform but more importantly they buy the future of our platform’s growth. We love being on the martech market because it constantly opens new opportunities for marketers. With our […]
