91% of B2B and 86% of B2C companies use content marketing, 84% of firms currently use or prepare for implementing Marketing Automation. Obviously these two are crucial trends in B2B as well as in B2C marketing. Nevertheless, strategic implementation of both procedures causes a lot of trouble. Content marketing specialists feel alarm for possible sacrifice […]
Posts from category: SALESmanago
Today beacons might be a pioneer thing, but it will soon change. According to Business Insider, in 2014 only 3% of companies tracked online behavior of their customers, but 72% of them declared that they will start to do so in 5 years. Beacons will become part of our reality. No surprise: as no other […]
Email list is an edgy topic. We all desire the Holy Grail: trick for fast and massive increasing of its volume. Let any of you who has never tried some shortcuts here, be the first to throw a stone. But we know also that one mustn’t sacrifice list’s quality for its volume. So we need […]
Up to 50% commission: that’s how much resellers earn in new, updated affiliate program of SALESmanago, the biggest marketing automation system in Europe, used by over 2000 companies in 30 countries. The software is provided by Polish company Benhauer, which from 3 years regularly increases its revenue by 100%. According to Gartner’s analysis, marketing automation is […]
Lead scoring is a powerful tool, if you can use it. Working with it opens brand new possibilities, but demands quite a lot of work – it requires developing individual scoring system. It’s a long process, but on the way you will get to know your clients like never before. See what problems you might […]
In Judy’s flower shop there is a poster over the counter with first sentence from Virginia Woolf’s novel: „Mrs. Dalloway said she would buy the flowers herself”. When you enter, the text immediately catches your eye. If you can recognize the quote, you’re reminded of melancholic mood of the book and frames from Stephen Daldry’s […]
Let’s skip the obvious. You know that unsubscribe link is needed, you recognize importance of subject line, you tremble at a thought than some people actually still buy email adresses lists and use them, sending emails without recipients’ permision. Nonetheless the notion of spam makes every marketer nervous. Nothing strange about it: according to Target Marketing, […]
Lean Marketing is one of the newest concepts of running promotional activities in the company. It turned up quite recently, when the book ‘The Lean Start-up’ by Eric Ries was published. The author became particularly popular within start-up community. This is because of the character of their work – the urgency of immediate rollout with […]
Entrepreneurs, customer service representatives, PR and social media specialists. They all hate complaining clients and perceive them as necessary evil or natural disaster: awful but inevitable. That’s one approach, tempting, common but far from good marketer’s mindset. He would try to get different perspective and ask: What’s positive about negative opinions about my company/ product?
Perhaps none of the marketers like situation, when the content he or she created doesn’t result in large number of downloads, isn’t shared or doesn’t give rise to relevant discussion or in the worst scenario lands in spam. How to avoid such situations? It’s known for long now that the basis for action is providing […]
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Lean Marketing requires efficiency, but such a title may seem outrageous. It turns out, it is not an over-the-top expectation, but actually a solution. You can do this – if you have a proper Workflow. In this article, we will explain what Workflow is, how it works, who is responsible for its efficiency, […]
1. Name, position, in SALESmanago since… Marek Tobolewski, partner manager, in SALESmanago since October 2016. 2. Coffee, workout, meditation – how do you start your work day and get ready for conquering the world? To start the day well, first of all, you need to end well… the previous one. […]
![[New feature] Get the expert Workflow templates to achieve your marketing goals with the first eCommerce Workflow Generator](https://blog.salesmanago.com/wp-content/uploads/2022/12/B-1-1-1-1024x536.png)
We assembled our leading eCommerce experts, who work on a daily basis with some of the world’s biggest brands, to completely redesign Workflow templates in our library. They’ve put thousands of hours of their expertise into new, improved templates to save you time. On top of this, we added Workflow Generator to the […]
![[New feature] Maximize your marketing impact with the new eCommerce Dashboard](https://blog.salesmanago.com/wp-content/uploads/2022/12/A-2-1-2-1024x536.png)
Our newest feature, the eCommerce Dashboard, aggregates data from eCommerce platforms and Marketing software and presents it in real time, 24/7. Enabling an at-a-glance online store performance overview, as well as detailed tracking of the performance of different aspects of the business, it is an extremely effective, omnichannel Growth Intelligence tool. Google […]
1. Name, position, in SALESmanago since… Maja Kowalska, Product Marketing Manager, in SALESmanago since 2015, but ‘we were on a break’ for some time in between. 2. Coffee, workout, meditation—how do you start your work day and get ready for conquering the world? A cat nose in my eye followed […]
SALESmanago, Poland’s largest and fastest-growing company creating eCommerce technology solutions, is set to become the single occupant of a new, eye-catching building located in Ocean Office Park in Krakow’s Zablocie district in August 2023. The unique office, developed by Cavatina Holding, will provide modern working space for nearly 700 people. The new […]
Black Friday this year will be 2022 in a nutshell. The Internet is bursting at the seams with predictions and strategies. In this article, we present you with six of the most prevalent, relevant, or simply interesting ones. We also present you with our take on them. But, most importantly, we suggest what […]
74% of CMOs have already – or expect to – face cuts to marketing budget or team due to recession 42% of marketers think customer loyalty will drop in the next 12 months 40% of marketing teams struggle to prove ROI in the face of cuts, with majority feeling only partly aligned to […]
1. Name, position, in SALESmanago since… Kasia Kluk, Senior Customer Success Manager – Since 10.10.2016 2. Coffee, workout, meditation: How do you start your workday and get ready to conquer the world? Every morning I get up an hour early, just to make sure I have time to celebrate another […]
![[Tips & Tricks] How to grow Customer Lifetime Value with a Customer Engagement Platform](https://blog.salesmanago.com/wp-content/uploads/2022/10/1200x628_ang-1024x536.png)
Increasing Customer Lifetime Value is one of the most efficient ways to boost revenue. After all, the customer we already have costs us much less than the one yet to be converted. In this article, we will show you four scenarios in which you can intelligently utilize a Customer Engagement Platform to provide […]