It all started about five years ago. Just then, Gartner analyst Laura McLellan, said that by 2017 the CMO will spend more on IT than the CIO. Explaining her thought, McLellan added that marketing departments spend an increasing part of their budgets on new technologies and services in cooperation with the IT departments as well […]
Posts from category: Recommended
It finally happened! You have your own online business. You visited different websites looking for the best solutions, attended webinars and finally decided to buy software for marketing automation. The digital world is your oyster. Just a few steps and you’ll run advanced RFM analytics, Workflow with Chat Bot and full lead nurturing cycle. But […]
The history of eCommerce as we know it nowadays dates back to 1994 – the year when Amazon was introduced to the world. The Internet wasn’t so crowded back then, and it was far easier to market your products than it is now. People were just getting to know this new medium. Catalog offers were […]
Adding SMS messages templates to SALESmanago platform became an excuse for us to remind you of texts position in mobile marketing. Those short messages have undeniable value and numerous applications. One can use them as well to improve company’s internal communication. One of the most important tasks that Human Resources is tasked with is finding […]
Simplifying things quite a bit, string theory says that we – people – and everything that surrounds us exist not in three or four but at least ten dimensions. The three basic dimensions of space: height, width, and length plus time are open, while the other dimensions are compactified, which makes them inaccessible for our […]
The period of gray autumn and winter days has come: short days, long nights, which means fewer distractions and more time for the development of professional skills. Let’s use this time well and enjoy the afternoon filled with reading interesting marketing- and tech-related articles. Download our newest ebook: All about CVM 1. […]
Wait, what? How? Anonymous contacts are named anonymous because they’re… well, anonymous! It’s not a matter of choice! What if I told you, that lead generation isn’t only about landing pages, contact forms, and Facebook Ads? But let’s start from the beginning… According to internet live stats at this very moment, there are 3,5 bln web […]
Synergy is not only an irritating marketing buzzword. It is also an effect that occurs when the sum of some actions (or things) working together is greater than the total effect of them working separately. Once in a few years a company looks back at its actions, makes the math and finds an epiphany – […]
So you have tried everything, right? Outbound was too aggressive, inbound wasn’t expansive at all, green gave a minimal result, and agile consumed too much of your precious time and was hard to automate? Stop right there! You don’t need to try every novelty and hot idea. Sometimes the novelties aren’t the new black! Let’s […]
If you think that Marketing Automation is difficult, complicated and requires advanced technical knowledge, check out our new creators and modules. We simplified them even more, and now they guide you step-by-step through the process of creating new messages. We also introduced new solutions: the long-awaited A/B/X testing tools and SALESmanago Copernicus – Machine Learning […]
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It is important to correctly represent data when trying to understand it. This is why visualization is so important in the eCommerce world. By representing data visually, we can often glean insights that would otherwise be hidden when looking at numbers and statistics alone. In this article, we will guide you through the […]
Welcome to the world of eCommerce marketing in the era of AI. For eCommerce marketers, it is crucial to adapt and acquire new skills to thrive in this AI-driven landscape. This article will walk you through the essential skills you need to possess in order to stay ahead of the game and leverage […]
Discover the top three trends in omnichannel automation for 2023. From multichannel attribution to leveraging customer data and meeting changing consumer expectations, explore how these trends empower eCommerce marketing specialists to create seamless experiences, enhance personalization, and drive growth in the dynamic world of eCommerce.
Why Email Marketing and Marketing Automation Should Be Free for All Businesses We often take for granted that we don’t need to pay for critical business tools like an email account or our daily admin tools like Google Slides, Docs, and Sheets. Yet, we are still required to pay for Email Marketing […]
In 2023, intelligent eCommerce businesses are leaning towards a CVL-ROI (Customer Lifetime Value Return on Investment) approach. Soaring “soaring pay per click and pay per lead costs make existing customers simply too valuable to lose them on trivial occasions. However, maintaining a strong and healthy customer base requires loyalty. This can only be […]
In today’s data-driven business landscape, effective customer data management is paramount for organizations seeking to gain a competitive edge. By harnessing customer data, businesses can unlock valuable insights, drive personalized experiences, and build long-lasting relationships with their customers. Explore the top trends shaping customer data management in 2023 and 2024, shedding light on […]
![[New feature] Turn raw data into a fully functional contact database on your first attempt using the error-proof guidance of our Contact Import Wizard](https://blog.salesmanago.com/wp-content/uploads/2023/06/nf-db-nearly1-1024x536.png)
Introducing the Contact Import Wizard: your smooth start to a CDP adventure. Import contacts effortlessly with innovative mapping and fail-safe mechanisms. Transform raw data into a bespoke, functional database. Gain independence from IT and optimize marketing efforts. Import, tag, and correct data quickly for remarkable results.
In the fast-paced world of eCommerce, where customer expectations are higher than ever, marketers are constantly seeking innovative ways to drive engagement and deliver personalized experiences. One technology that has gained significant traction is AI. This powerful tool harnesses the potential of artificial intelligence to automate processes, enhance personalization, and streamline marketing efforts. […]
Agile marketing is having a moment. According to AgileSherpas over 40% of the 513 marketers surveyed said they use some form of agile in their work. Among the 42% of respondents who still use traditional marketing approaches, 91% said they plan to implement an agile framework within a year. You will find more […]
Discover the top 30 tips and tricks to stay ahead of your eCommerce competition using email templates. Learn how to leverage email newsletter templates, welcome series templates, abandoned cart email templates, and more to drive engagement and boost sales.