Are your online promotional activities free of money leaks? Make sure that no part of your advertising budget is wasted. Is online marketing the most cost-effective marketing method? That’s up for discussion. But surely online activities are the most easily measurable. With well-configured analytics you can clearly see how much views, clicks, leads and even […]
26th of January 2017, SALESmanago was awarded with a first prize in a prestigious contest Mloda Marka Sukcesu (The Young Brand of Success), receiving a cash prize for the advertising purposes. The 6th edition of the competition was organized by one of the most important newspapers in Poland – Rzeczpospolita. Companies selected to join the contest […]
Imagine a company where no one knows who’s employed. There are no agreements, no interviews. The executives attend meetings with the random people with different levels of commitment and a different profile of qualifications. Sometimes they even don’t understand each other’s languages. It sounds a bit like administrative and managerial hell, isn’t it? Also, this […]
The road from the first visit in the e-store to recommending the brand to friends and family is usually long and winding. Not everyone who came to the site will be a customer, and not everyone who bought something will come back for more. Usually, I describe how to use different tools to support digital […]
The percentage of businesses that use CRM tools in UE increased by 23.5% during the past ten years. The popularity of marketing automation tools grows bit by bit on a yearly basis. It’s great news! It means that we’re leaving behind us the times of clumsy, spam campaigns, and lean towards personalized communication combined with […]
Dynamic is a popular word. The dynamic might be self-development, team or transportation. Dynamic can also be the content on the website. And boy, I ain’t talking about something like shining disco ball made of banners surrounding the text on the home page, or adding a gif with the model putting the advertised gloves on […]
Every January, some go to the gym or begin to diet, and others quit smoking. There are also those who instead of setting the same unrealistic goals year after year, simply decide to continue a good flow developed in the previous year. If you have already revised strong and weak points of your strategy in […]
SPAM, The-One-That-Musn’t-Be-Intorduced. Unwanted, Unnecessary and dangerous messages are widely known among senders and addressees of electronic messages. SPAM – What You Can And What You Can’t Change First of all, you should know that the factor which decides to classify a given message to this very prominent category is mostly the mail program algorithm. Each operator […]
Bots, beacons, and maybe a bit of an Oldschool? What should you pay your attention to during incoming months? Take a moment and see what will set the tone of 2017, so you can sleep assured that you have left an adequate margin in your long-term marketing strategy! While doing the overview of the most […]
SALESmanago, a leading European marketing automation platform, 5th consecutive year achieved 100% increase in revenue. Among the new customers, the most prominent are global Oriflame, the largest Spanish companies like Telefonica and Endesa and brands like KFC, Pizza Hut and Starbucks. Employment at the company grew from 60 people in December 2015 to over 250 […]
In the rapidly evolving landscape of eCommerce Martech, a plethora of new tools enables marketers to collect massive amounts of data. But is it useful? Is it safe for your customers? Harnessing the abundance of customer data has become a vital aspect of business growth. Only by effectively collecting and activating customer data, […]
Almost all marketers plan to utilize zero-party data to address information deprecation. At the same time, as Forrester’s research shows, less than half know how to use such datasets successfully! In February 2022, Forrester Consulting surveyed 200 digital marketing decision makers (manager+) focused on customer acquisition. These decision makers work for companies […]
In our latest research we asked CMOs, Heads of Marketing and Marketing Executives about various aspects of CDP utilisation. The numbers show a staggering lack of knowledge about Customer Data Platform possibilities and even main purpose. In our survey we researched a group of marketers consisting of: CMOs – 36% Head of […]
It is important to correctly represent data when trying to understand it. This is why visualization is so important in the eCommerce world. By representing data visually, we can often glean insights that would otherwise be hidden when looking at numbers and statistics alone. In this article, we will guide you through the […]
Welcome to the world of eCommerce marketing in the era of AI. For eCommerce marketers, it is crucial to adapt and acquire new skills to thrive in this AI-driven landscape. This article will walk you through the essential skills you need to possess in order to stay ahead of the game and leverage […]
Discover the top three trends in omnichannel automation for 2023. From multichannel attribution to leveraging customer data and meeting changing consumer expectations, explore how these trends empower eCommerce marketing specialists to create seamless experiences, enhance personalization, and drive growth in the dynamic world of eCommerce.
Why Email Marketing and Marketing Automation Should Be Free for All Businesses We often take for granted that we don’t need to pay for critical business tools like an email account or our daily admin tools like Google Slides, Docs, and Sheets. Yet, we are still required to pay for Email Marketing […]
In 2023, intelligent eCommerce businesses are leaning towards a CVL-ROI (Customer Lifetime Value Return on Investment) approach. Soaring “soaring pay per click and pay per lead costs make existing customers simply too valuable to lose them on trivial occasions. However, maintaining a strong and healthy customer base requires loyalty. This can only be […]
In today’s data-driven business landscape, effective customer data management is paramount for organizations seeking to gain a competitive edge. By harnessing customer data, businesses can unlock valuable insights, drive personalized experiences, and build long-lasting relationships with their customers. Explore the top trends shaping customer data management in 2023 and 2024, shedding light on […]
![[New feature] Turn raw data into a fully functional contact database on your first attempt using the error-proof guidance of our Contact Import Wizard](https://blog.salesmanago.com/wp-content/uploads/2023/06/nf-db-nearly1-1024x536.png)
Introducing the Contact Import Wizard: your smooth start to a CDP adventure. Import contacts effortlessly with innovative mapping and fail-safe mechanisms. Transform raw data into a bespoke, functional database. Gain independence from IT and optimize marketing efforts. Import, tag, and correct data quickly for remarkable results.
