According to McKinsey research 76% of consumers changed the way they shop due to the pandemic. The world is slowly saying goodbye to cookies (Google and Apple too). That means that marketers will face completely new challenges with delivering personalized customer experiences. But there is good news about it too since now to […]
Remote work was known even before the marvelous year of 2020, when folks were mostly thrilled to have this one or two days a week in a home office, laying with their laptops under blankets, wearing pajamas instead of elegant blazers, and eating snacks during the work. When the situation drastically changed at […]
Use data stored in the SALESmanago Customer Data Platform to improve the personalization of your ad campaigns and reach your customers with offers perfectly matched to their behavior and buying habits anytime when they browse the Internet. We introduce integrations with leading advertising systems – Google Ads and Adform. Google Ads and […]
Customers tend to leave the store if they are not able to find offers and information relevant to them. If you are not able to catch their attention, it’s very likely you will lose them. With that in mind, we developed a new, advanced designer which will allow you to create custom, personalized […]
Many companies build their growth strategy focusing on acquiring new customers. However, research shows that even as much as 65% of the entire company’s revenue comes from existing customers. In addition, customers who are loyal and already know, and value what you offer, are likely to spend 33% more than newly acquired ones. […]
Initiating contact with leads is a pivotal part of sales, as it directly increases sales. Yet only about 40% of companies assign and follow-up on a lead within an hour, despite the fact that doing so makes the lead 7 times more likely to become a prospect, which in turn results in 30-50% […]
In the latest G2 report on market leaders, SALESmanago was once more recognized as the leading provider of Marketing Automation software. We are proud and grateful that our customers appreciate our work. Customer satisfaction is the best measure of product quality. SALESmanago was ranked as the High Performer in the Enterprise segment […]
The ability to implement innovations is one of the factors which highly increases the chance to achieve success in digital businesses. In the last couple of years, the martech market was flooded with thousands of new software producers and their systems. What new technologies will shape the marketing of companies across the world […]
Preorder.pl made their debut on the eCommerce scene in 2006. For years they’ve maintained their unquestionably prestigious position in the annals of the music industry on the internet. Their repertoire is incredibly varied: from legendary rap albums, through newschool, to the younger generation of trap performers. Fans can also purchase from them streetwear […]
We are proud to announce an all-encompassing expansion to the SALESmanago personalization features with Conditional Content. It enables adjusting parts of your emails to perfectly fit the interest of diverse recipient groups of the same campaign. Simply define what user segments should get different offers and information and increase your email marketing’s effectiveness. […]
Ladies and gentlemen, gather ’round, and let’s talk about the season that’s about to descend upon us – the notorious “F-word.” No, not that F-word; we’re talking about the one that rhymes with “Smack Shmriday” – you know, the day when shoppers sharpen their elbows and prepare for retail combat. But this year, […]
scroll down for the video recording In a world marked by relentless technological evolution, marketers are navigating a landscape of significant change. The confluence of data, composability, and artificial intelligence (AI) is driving a transformative era in marketing, opening up new horizons and opportunities. This article is a summary of Scott Brinker’s […]
Predictive analytics in SALESmanago and how to leverage it in campaigns and customer segmentation Predictive analytics leverages historical data, statistical algorithms, and AI technology to forecast future events and outcomes, giving businesses a crystal ball for success. From creating personalized shopping experiences based on past behavior to optimizing inventory management and […]
As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed. In this exploration, we’ve identified the most terrifying specters […]
In the ever-evolving landscape of eCommerce, businesses are constantly seeking innovative ways to enhance their competitive edge. One of them has emerged as a game-changer. The role of predictive analytics in eCommerce is multi-faceted and critical for the industry’s growth and success. A Crystal Ball for Marketers? Predictive analytics is a […]
The ability to swiftly adapt, customize, and orchestrate marketing efforts has always been a trend, but recent advancements have made it a true blast. This article will explore what composability means in the context of eCommerce, its relation to Customer Data Platforms (CDPs) and marketing automation, and how the concept of an end-to-end […]
October 18th at 2 PM CEST – event you simply cannot miss. Join us for the next edition of the eCommerce Innovate Confab and go beyond the horizons with AI, Composability and Customer Data. This online conference will feature the godfather of MarTech, the author of the famous martech landscape and VP […]
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The recording of our latest webinar, hosted by SALESmanago’s Director of Solutions Consulting, Alexander Skalka is available. Grab a coffee, get comfy and learn: – Tactics implemented by top performing eCommerce companies in 2023. – Top eCommerce trends for 2023/2024: Artificial intelligence, data privacy, zero page data and more. – New […]
We don’t go into details, why do you hate your CEO. Maybe you just hate your job? In both of these cases – we are here to help. Stick to these advices, ruin even the best-planned email campaign like a boss and watch the world burn! 1. Talk too much! Who […]
In the fast-paced world of eCommerce, the journey from acquiring customers to retaining them is a challenging one. While value creation is essential, the real key to sustained growth lies in value expansion. This article explores the pivotal shift from creating value to expanding it through effective customer engagement strategies. We will also […]
