Website AdWords Idea Google is the first port of call for people when searching for information on the internet. Most clicked results are at the top of the page. Those visible in the top positions are usually paid results. Implementation You start with keywords, and then create the title and content of the displayed ads […]
Posts from category: Marketing Automation
Last week we wrote you about our new analytic panel – Your marketing. The panel shows in a simple and visual way the percentage of marketing automation platform usage. Today we want to introduce you to SALESmanago’s new feature – Calendar. The first view you’ll see after clicking Calendar on the side menu […]
SALESmanago, a cloud-based European Marketing Automation Platform, was ranked as the 11th fastest growing technology company in Central Europe in latest Deloitte Fast 50 ranking. The ranking analyzes technology companies in all Central European countries. SALESmanago with 976% growth rate over the last 5 years takes at the same time the position of the 4th fastest […]
Here in SALESmanago, we are huge fans of the automate-everything-you-can approach. We have tons of fun inventing and designing new features that can save our customers’ time and help them work more efficiently. During one of the numerous upgrades of our complex functionalities, database analysis, and connecting CRM with social media platforms, we realized that […]
On November 25th, 2016 in Bologna the top marketing specialists will gather to discuss the hottest trends in digital marketing, i. e. SEO, Social, Growth Hacking, and ADV. We are also planning to show up there, not only as the attendees but also as a speaker. Our fantastic Country Manager, Julita Kowalczyk will introduce you […]
SALESmanago introduces Customer Value Marketing and RFM based Marketing Automation features for Online Stores and B2C companies. SALESmanago, a leading provider of marketing automation software used by 5000 companies worldwide, launched a unique new set of features around RFM based Marketing Automation which helps marketers to increase the value of customers. The new solutions enable […]
Dearest readers! Here’s our haiku on stepping out of the pillow-blanket fort when the cold October rain begins to fall: Sad October Rain – No no no no no no no My blanket fort rocks or simple No no no no no October no no no no no- no no no no no […]
Hosting a marketing event or being an exhibitor can turn your business potential into success. It does, however, come at a price regarding efforts and time dedication. Event Marketing can eat up a lot of your time, budget, and resources, but it doesn’t have to. In this article, you will find out how to bring […]
On December 1st, 2015, we met for the third time during the Marketing Automation Congress. We have gathered over 1000 high-class marketers in one place, professionals, and businesspeople. Many ideas were being discussed, and all of them kept their paramount importance to this day. From the one year perspective we know that four of them […]
You probably have heard of the widely repeated phrase which goes like this: “More and more B2C marketers are adopting B2B strategies”. A few years ago it was developed by the leading marketing automation research analysts and then promoted by all the major providers of marketing automation tools in the US. Today, after 5 years […]
![[Webinar] All you have to know about marketing automation in ecommerce](https://blog.salesmanago.com/wp-content/uploads/2020/04/rsz_1wszystkooecom-en_cest.jpg)
The use of marketing automation has become an integral part of the success of the largest ecommerce companies. We present how it happened and how automation supports online stores at all stages of the customer’s lifecycle. During the presentation you will learn: what functions should marketing automation platforms dedicated for e-commerce have, in which […]
Only 25% of marketers use real-time personalisation, the majority – 75% – remain faithful to pre-defined strategies. Real-time personalisation is very important, among other things because customers expect it. One of the systems that helps companies with personalization is SALESmanago. Only 25% of companies use real time personalization Marketers are moving away […]
2019 was one of the most successful in the history of SALESmanago. The company joined the exclusive club of SaaS companies with 10 mln subscription ARR (only 5% of SaaS Companies achieve that level). This happened as a very intensive 3 year work on all KPIs and metrics starting from average value of new […]
In the latest G2 report on market leaders, SALESmanago maintained its position as the leading provider of Marketing Automation software. In addition, it has been ranked among the high performing solutions in the Marketing Analytics, A/B Testing and Live Chat categories. G2 is a leading business review platform for comparing business software. Every quarter […]
![[Webinar] Predictions of churn, purchase and CLV generated by AI in SALESmanago and their usage in automation processes](https://blog.salesmanago.com/wp-content/uploads/2020/03/sm-churn-webinar-konradEN-360.jpg)
New technologies based on machine learning allow not only to indicate the next best offer, but to predict the customer’s shopping behavior and execute communication to him according to the previously planned scenario, before he performs the expected action. During the webinar you will learn: how predictions are created in SALESmanago, how to […]
Maintaining discipline is commonly associated with constant supervision of superiors. But what if we create a system in which the supervised are, in principle, forced to control themselves? In the 18th century, philosopher Jeremy Bentham presented a project of an ideal prison building, a panopticon, in which a guard in the middle […]
![[Webinar] 20 ideas for acquiring, increasing customer value and retention in e-commerce with marketing automation](https://blog.salesmanago.com/wp-content/uploads/2020/03/20idea-0320-EN-360.jpg)
We present inspirational examples of the application of the latest and most advanced SALESmanago functions, such as: the churn and purchase prediction module, dynamic segments, product recommendations based on machine learning, Deep Behavioral Profiling. During the presentation you will learn: examples of implementations from the fashion, beauty, travel and electronics industries, ways of […]
Three emails reminding about an abandoned shopping cart increase the number of purchases by 69%, compared to just one email. With Marketing Automation, marketers are able to recover up to 5.45% of lost transactions. Only a third of customers complete the transaction Research shows that abandoned baskets are a huge problem […]
How to divide the goods produced by society? How to ensure that everyone has access to fundamental rights? And actually… why should they? If we take a closer look, the problems of employer-employee relations have a lot to do with what has been dealt with over the centuries by political philosophers, including John […]
Personalisation is becoming increasingly important not only for marketers but also for customers. Despite this, companies do not use it as much as they could – during the first year after implementation, only 17% of companies implemented personalization in 4 and more channels. Personalization is important for customers Personalization is becoming […]