Teraplan and SALESmanago’s technologies can support companies in order to successfully implement Marketing Automation to adapt corporate communication to the digital world, generate new leads, and increase the revenue. Of course, things are not born overnight: in this post, we will see how, over time, it has been possible to learn how to effectively […]
Posts from category: Marketing Automation
The answer to the title question is rather simple. We won’t keep you in suspense – in the era of smartphones every trader, which will limit the use of the mobile channel for the SMS delivery is rather blown. Of course, text messages remain one of the most popular ways of communication between the marketers […]
In fact, I could start this post just like breaking news in the paper: SALESmanago & Google DoubleClick integration allows for better-than-ever understanding the client and more effective communication! Just to continue, then, with the vivid functionality description: Google’s DoubleClick AdRemarketing is a module that enables for display ads 1-1 targeting, matched to the needs […]
Ecommerce industry has its own rules. What is its strength can be at the same time one of the major pitfalls for online stores owners, especially for rookies that are unaware of their existence. Many Jeff-Bezos-wannabes, lured by the promise of cutting rental costs, throw themselves at the deep end and meet a solid wall. […]
We have recently enabled the integration of SALESmanago with the popular open source ecommerce platform – Magento 2. By integrating Magento 2, SALESmanago users can enlarge their contact database with additional data from contact forms placed and filled in on their online store website. Changes in Magento 2 (compared to earliest versions) Magento 2, […]
Catching a contact that’s just about to leave your web page, exchanging a small gift for contact data, presenting company’s philosophy – these are the situations in which pop-ups work best. As surprising eye-catchers, they cannot be and have not been equaled by any other website marketing tool. But what can replace them if, you […]
We get attached to our devices, and that’s a fact you can’t ignore. A few years ago, the very interesting trend appeared: BYOD (Bring Your Own Device). Shortly speaking, it means that employers allow their employees to bring devices they like to work at to the office. Despite some security concerns, BYOD became a widely […]
IT and boxing, boxing and IT. You probably won’t find a match that would be less apparent. But we did it! We placed some IT guys in the ring, put the gloves on their hands (also hand wraps, headgears, and mouthguards) and told them to fight! And you know what? It was awesome! But let’s […]
It is HIM – the Mythical Database Buster, the nightmare of KPIs and the Bogeyman of Marketing Department: beware of the OPT-OUT. The term opt-out means no more nor less than a set of methods that allow users to stop receiving content from a given sender. It is usually linked with email marketing, but it […]
The Imitation Game I propose to consider the question, “Can machines think?” This should begin with definitions of the meaning of the terms “machine” and “think.” The definitions might be framed so as to reflect so far as possible the normal use of the words, but this attitude is dangerous, If the meaning of […]
![[Tips & Tricks] 3 tips on how to get customer reviews and increase your shop’s trustworthiness.](https://blog.salesmanago.com/wp-content/uploads/2020/09/blog-graphics-sm-green-1-1024x683.jpg)
Today, word of mouth is an inescapable reality of doing business on the internet. 81% of people will trust their friends and family over a company and about 70% of people don’t trust businesses altogether. They prefer to take advice from literally anybody over a company representative. It is even more true for […]
![[Tips & Tricks] 6 ways to increase popup conversion](https://blog.salesmanago.com/wp-content/uploads/2020/09/2020-09-14-2-1.png)
Personalized pop-ups are a good way to attract new customers and an important part of your marketing plan. Did you know that you can increase pop-up conversion by 84% by adding graphics and achieve 206% higher efficiency by reducing the number of form fields? Find out what else you should pay attention to […]
The intensive work we do with our Customer Advisory Board consisting of over 100 CMOs, results in the rapid development of new functionalities. We see to it that our clients are always one step ahead of the competition. The second quarter was thus far very fruitful in new, key developments, oriented predominantly towards […]
![[Tips & Tricks] 3 (non)obvious ways to use tag scoring](https://blog.salesmanago.com/wp-content/uploads/2020/09/engblog-1-1024x538.png)
Automatic customer segmentation is a very helpful tool for companies wanting to ensure precise targeting of marketing campaigns. However, segmentation based on tag scoring gives you even more possibilities in this regard. We present three effective ways to use it. Automatic segmentation works based on determining the situation in which a given […]
![[Case Study] Cosy Cott increases sales in their store by up to 22% thanks to implementing automation.](https://blog.salesmanago.com/wp-content/uploads/2020/09/2020-09-07-1.png)
Cosy Cott is a family company existing on the market since 2017 which focuses on high quality, handcrafted products for infant and baby comfort. In their online store, the customer can purchase bedding cloth sets, as well as pillows, blankets, sleeping cocoons and hanging clouds. All products are made with high-grade materials such […]
The eCommerce sector is going to lead the charge this autumn with a predicted increase in sales by even 20%. While back-to-school advertising is down by 50% and retail experiences a drop in sales, eCommerces are expected to keep growing, even more than the last year’s 15% boost. See how you can benefit […]
![[New Feature] SALESmanago Live Chat goes Enterprise with advanced AI-powered features for large eCommerces](https://blog.salesmanago.com/wp-content/uploads/2020/09/2020-09-03-1024x307.jpg)
We are implementing a suite of new functionalities in our Live Chat specifically designed for large eCommerces, working with thousands of users each day. The SALESmanago Live Chat now offers an array of functions to manage the flow of the conversations with your consultants more efficiently, speed up the process of giving your […]
We have conducted comprehensive research comparing the impact on revenue generated from different product recommendation types, including 1-to-1 and AI-based algorithms. From the compared recommendation delivery methods, personalized web pushes proved to be the most effective, generating 20% higher revenues than dynamic emails. The research on the revenue generated by product recommendations […]
![Kamasutra of eMail Marketing Deliverability [eBOOK]](https://blog.salesmanago.com/wp-content/uploads/2020/08/Kamasutra-eng-500.png)
Many companies underestimate the sensual art of email campaigns. Composing a message and gently pressing the “send” button may seem like the easiest, most natural act in the world. But you’d be surprised how big a part is played by this kind of foreplay as 85% of emails tragically remain unopened. Avoiding your […]
![[Tips & Tricks] 5 website conversion tips to use with SALESmanago](https://blog.salesmanago.com/wp-content/uploads/2020/08/pwc_middle_hq-1024x274.png)
Using a Customer Data Platform can help you with optimizing your website to achieve much higher conversion rates. You don’t have to settle for a meager conversion of 1-2%, with just a few simple actions to improve your website using marketing automation, you can increase it to even 7%. We’re happy to present you […]