Ecommerce is one of the fastest-growing industries in the modern world. One could call ecommerce today’s equivalent of the American dream. You can start from scratch and build a fortune with only a few must-haves, such as internet access, own website and ability to deliver your product to customers. For those who want to become […]
Posts from category: Marketing Automation
Statistically, my dog and I have 3 legs each. When it comes to details, statistics might not be the most accurate method of predicting an outcome. Yet, when it comes to overall trends and complex strategies, statistics are a must. We’re making big steps towards the end of the H1 of 2017. Let’s see what […]
Marketing automation adoption rates are going up, albeit slowly. There are not too many small companies around who can boast of using marketing automation. However, the number of marketers who have started adopting marketing technology, in general, is rising fast. According to this study, 48% of the marketers surveyed consider their organization to be an early adopter […]
Companies hate him! Self-employed man finds a way to earn $500.000 USD monthly while working only 3 hours per week using one simple life hack… How many times have you seen these obviously scammy commercials? And even though you are perfectly aware how unrealistic they are, There’s one tiny, itsy-bitsy itch at the back of […]
Quick question: Do you prefer a settled and confirmed business meeting with a person potentially interested in your offer over wandering door-to-door inside a skyscraper while looking for anyone that will buy some goodies from your suitcase? If you picked, with no hesitation, option number one, then please tell me, why you wouldn’t apply this […]
Some time ago, during lunch, we asked an open question whether men and women have a different view on marketing issues. Instead of attempting to answer in in a traditional way – start an everlasting debate between two genders we decided to approach this issue SALESmanago style and put the topic on the table and […]
Five main ecommerce problems are: High traffic, low number of leads Low Sales Conversion Low Retention Rate Abandoned carts Leveraging the Omnichannel The first part of the ebook presented reasons of first two points on this list followed by ways to cope with them like a pro with the use of marketing automation platform. […]
During some recruitments conducted as the assessment center, it is likely that there will be a task provoking people to come up with as many creative ideas for using, let’s say, a brick. Obvious answers and ideas to build something, put the brick on something for leverage or break something with this brick will surely […]
In the article published on March 16th on World Economic Forum website, Plamen Russev – the Founder & Chairman of Webit Congress, renowned entrepreneur, and marketing author – mentions SALESmanago as a key player on the marketing automation market that is likely, become the next Polish unicorn startup. World Economic Forum points that Poland […]
Teraplan and SALESmanago’s technologies can support companies in order to successfully implement Marketing Automation to adapt corporate communication to the digital world, generate new leads, and increase the revenue. Of course, things are not born overnight: in this post, we will see how, over time, it has been possible to learn how to effectively […]
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![[Tips & Tricks] New leads don’t buy your product? Time to improve your sales qualification process](https://blog.salesmanago.com/wp-content/uploads/2020/11/kolarz-screen30pazdzen-1024x347.jpg)
As much as 79% of marketing leads never convert into sales. One of the reasons for that can be a bad lead qualification process, which means that 79 times out of 100 you can be wasting your time and money, trying to pursue leads that from the beginning are not ready to buy. […]
![[Tips & Tricks] Are you using the full potential of personalization in your email campaigns?](https://blog.salesmanago.com/wp-content/uploads/2020/10/emai-mark-3en-1024x384.jpg)
Did you know that 90% of customers like to receive personalized messages, and that just by using their name in the subject line you can increase the OR of the email campaign by 50%? If you start delivering messages with the use of customer segmentation, you can get even 760% higher revenue. Sounds […]
![[New feature] CRM Analytics Dashboard with deep view of contacts database, segmentation and conversion funnels.](https://blog.salesmanago.com/wp-content/uploads/2020/10/totot-1024x707.png)
The beating heart of our CDP is the extensive base of contacts that you can perform many distinct actions on – after all, what’s the point of advanced marketing solutions if you don’t have a way to effectively analyze your contacts base in preparation to subject them to specific campaigns? For this reason, […]
With the Conditional Content functionality, you’ll be able to set different offer variants to be displayed for different groups of recipients in the same email campaign, and with the new popup creator, you’ll be able to easily and quickly create custom messages displayed to the visitors of your webpage. Find out about all […]
![[New Feature] Hyperpersonalize your Google Ads and Adform campaigns with real-time customer data and AI predictions](https://blog.salesmanago.com/wp-content/uploads/2020/10/ads-mały-zg.png)
Use data stored in the SALESmanago Customer Data Platform to improve the personalization of your ad campaigns and reach your customers with offers perfectly matched to their behavior and buying habits anytime when they browse the Internet. We introduce integrations with leading advertising systems – Google Ads and Adform. Google Ads and […]
![[New Feature] Convert and acquire more customers with advanced Custom Modal Designer’s capabilities of website hyperpersonalization via advanced and highly configurable popups.](https://blog.salesmanago.com/wp-content/uploads/2020/10/custom-modal-deesign-1024x292.png)
Customers tend to leave the store if they are not able to find offers and information relevant to them. If you are not able to catch their attention, it’s very likely you will lose them. With that in mind, we developed a new, advanced designer which will allow you to create custom, personalized […]
Customer onboarding is a vital part of the sales process that ensures the longevity of the relationship with your customer, whether you’re a B2B or a B2C company. However, many businesses still fail in this regard, as even 90% of customers believe their onboarding to be flawed, and about half of all customers […]
![[Tips & Tricks] 3 powerful automation features to grow your customer retention](https://blog.salesmanago.com/wp-content/uploads/2020/10/nowe-jako-graf-małe.png)
Many companies build their growth strategy focusing on acquiring new customers. However, research shows that even as much as 65% of the entire company’s revenue comes from existing customers. In addition, customers who are loyal and already know, and value what you offer, are likely to spend 33% more than newly acquired ones. […]
![[Tips & Tricks] 4 ways to improve your email campaigns by utilizing extended analytical data](https://blog.salesmanago.com/wp-content/uploads/2020/10/pasted-image-0-12-1024x340.png)
55% of marketers see the highest ROI from all channels in email. This is possible, among others, thanks to continuously growing email optimization capabilities, based on advanced analytical data delivered in an increasingly accessible way. Learn how to utilize the data from the new Email Marketing Dashboard in SALESmanago and increase your email […]
![[Tips & Tricks] 60% of companies lose business opportunities by contacting leads too late](https://blog.salesmanago.com/wp-content/uploads/2020/09/speed-mały.jpg)
Initiating contact with leads is a pivotal part of sales, as it directly increases sales. Yet only about 40% of companies assign and follow-up on a lead within an hour, despite the fact that doing so makes the lead 7 times more likely to become a prospect, which in turn results in 30-50% […]