“What we know is just a drop. What we do not know is the whole ocean. ” You read this text because you probably want to catch the droplets of knowledge that Isaac Newton spoke about – drop into a droplet and eventually explore the ocean. Marketing is a rapidly growing field and it is […]
Posts from category: Marketing Automation
Wearesocial, the global social media marketing, and communications provider estimates we’ve surpassed the 4 billion email users worldwide, and, according to Wordstream, every dollar spent on e-mail marketing translates into $44 of revenue, that’s an ROI of 4,400 %! Some marketers, however, are still reluctant when it comes to launching a newsletter. How to fix […]
1. What CRM is? Marketing and sales are all about the customers and the way companies approach them. Regardless of the business you manage, you most likely gather data about them. Starting with their e-mail addresses or simply name and surname, ending with the value of their latest purchase or personal preferences. Such data needs […]
Traditionally, Lead Nurturing has been a B2B approach. Marketers seem to believe that B2C customers are more impulsive and less rational, but it can hurt you to underestimate buyers’ analytical skills and hunger for knowledge. As well as they want a simple and intuitive procedure and navigation, they need information and arguments that will help […]
When you type “how to automate…” in Google search box, one of the first search suggestions says “how to automate the boring stuff”. Indeed – the boring stuff, repetitive, arduous, but necessary tasks are the burden that we wish to get rid off with help of some magic tricks. The same applies to marketing activities. […]
You may have noticed that both marketing and the entire sales process is really similar to everyday life. And the best example to show it’s true is the… the “process” of dating. Surprised? When you meet a new person, you want to make the first move, introduce yourself and get some contact information in order […]
And today – something for the tough guys. How to create annoying and ineffective email campaign? Below you will find proven and widely used practices that can not only ruin one particular campaign, but also devastate your deliverability and recipient’s trust for years! Generally, be afraid of customers and don’t talk to them too much. […]
Why do your email go to spam? There are only two possible answers. One, you actually are a spammer, don’t respect your recipients and believe that when you came across an email address, you are entitled to do whatever you fancy with it. You don’t have the slightest idea what your readers want and actually […]
“People won’t open my emails,” rates umong TOP 5 marketers’ pains. No wonder: your recipients get so many emails each day that they have to learn to ignore some of these. Email services as Gmail help with that, directing offers to a separate folder. In such circumstances, marketers need to change the approach to increase […]
We talked about importance of language when discussing Alan Weiss’ persuasion pyramid applied to Lead Nurturing. Today we prepared for you a list of 8 words or rather bad language habits to avoid in marketing communication. They might seem harmless, but really can ruin carefully built message. Do you like writing in passive voice? Do […]
![[New Feature] Dynamic Web Push—finally a fully-fledged sales tool driven by CDP and AI capable of delivering 1-to-1 personalized offers across Omnichannel Workflows](https://blog.salesmanago.com/wp-content/uploads/2021/10/nf-moengageEn2-1024x536.png)
Dynamic Web Push notifications make a striking difference in marketing results. According to MoEngage, it increases engagement by up to 6.5%. It also translates into revenue in your online store. From now on, you have the ability to use the complete Dynamic Web Push Notification tool to deliver fully automated, CDP data-driven, and AI-powered […]
We are used to the notion that the news on plane crashes, war casualties, car crash fatalities or a prospect of imminent demise tend to drive people to a more philosophical mood. They begin to reflect on the fragility of their existence and the futility of all the material aspects of their lives. This […]
![[Tips & Tricks] 5 tips on how to use zero-party data to engage in a more meaningful way with your audience](https://blog.salesmanago.com/wp-content/uploads/2021/10/tt-big-accentureEN-1024x536.png)
Zero-party data is the best way to engage audience groups to interact with your brand. The information your customers give you about their preferences, interests, or demographics is the perfect foundation for marketing activities that will really matter to them. Here are 5 robust examples of how to turn zero-party data into marketing gold. […]
Claims about Apple’s new Mail Privacy Protection forever changing the landscape of email marketing are overstatements. Of course, it is a change, but given the tech giant’s customers’ demand more privacy, it was to be expected and is just another indicator of a trend. There is more than one way to deal with this […]
![[Tips & Tricks] 20 tips from top performing Marketing Automation specialists to survive in a cookieless digital world](https://blog.salesmanago.com/wp-content/uploads/2021/10/tt-dentsu-10-15en-1024x536.png)
The post-cookie marketing landscape creates a plethora of marketing opportunities. To navigate it efficiently, it’s worth exploring alternatives to third-party data-driven marketing. Here are 20 tips from top experts on how to navigate this world and create ethical campaigns with the resources available. Almost half (49%) of respondents believe that data privacy is […]
Customer Intelligence Platforms are the hottest buzzwords on everybody’s lips in the marketing world in 2021. From this article, you will learn what connects them to the Customer Data Platforms, and what makes a huge difference. And, most importantly, what value they are able to bring to your company. As the Accenture survey […]
Everybody agrees that the D2C strategy sky-rockets in the retail industry, and is, potentially, the next big thing for the manufacturers. It is seldom mentioned that it’s actually great for various eCommerce entities. Choosing the right model is key. What D2C business is For example, Andy Dune, founder of Bonobo, observed that […]
![[Tips & Tricks] A few tricks to understand customer’s profile across brands using CDP](https://blog.salesmanago.com/wp-content/uploads/2021/10/segmentNtp-1024x536.png)
The most important resource that eCommerce companies can have is customer data. Those that own more than one brand have unique insights into customer behavior across brands. Customer Data Platform is perfect for a comprehensive understanding of customer profiles using diverse data. Here’s a quick guide on how to get started. When […]
SALESmanago is currently the largest independent European Customer Data and Experience Platform provider that operates across 50 countries, with over 100 Partners all over the world. Recently the platform has been chosen by some great new customers including Crocs and The Body Shop thus enriching the already impressive group of 2500 mid-market and […]
![[Tips & Tricks] Negative target group – how to extract it and what you can learn from it?](https://blog.salesmanago.com/wp-content/uploads/2021/09/mcKinsey-tt-en-1024x536.png)
Negative Target Group is one of the less known marketing tools. Used well, it can be extremely effective. It helps you create better content, better target your ads, let those marketing dollars stretch further, and ultimately results in increased ROI. Keep reading to learn how to find negative buyer personas and what you […]