Wearesocial, the global social media marketing, and communications provider estimates we’ve surpassed the 4 billion email users worldwide, and, according to Wordstream, every dollar spent on e-mail marketing translates into $44 of revenue, that’s an ROI of 4,400 %! Some marketers, however, are still reluctant when it comes to launching a newsletter. How to fix […]
Posts from category: Marketing Automation
1. What CRM is? Marketing and sales are all about the customers and the way companies approach them. Regardless of the business you manage, you most likely gather data about them. Starting with their e-mail addresses or simply name and surname, ending with the value of their latest purchase or personal preferences. Such data needs […]
Traditionally, Lead Nurturing has been a B2B approach. Marketers seem to believe that B2C customers are more impulsive and less rational, but it can hurt you to underestimate buyers’ analytical skills and hunger for knowledge. As well as they want a simple and intuitive procedure and navigation, they need information and arguments that will help […]
When you type “how to automate…” in Google search box, one of the first search suggestions says “how to automate the boring stuff”. Indeed – the boring stuff, repetitive, arduous, but necessary tasks are the burden that we wish to get rid off with help of some magic tricks. The same applies to marketing activities. […]
You may have noticed that both marketing and the entire sales process is really similar to everyday life. And the best example to show it’s true is the… the “process” of dating. Surprised? When you meet a new person, you want to make the first move, introduce yourself and get some contact information in order […]
And today – something for the tough guys. How to create annoying and ineffective email campaign? Below you will find proven and widely used practices that can not only ruin one particular campaign, but also devastate your deliverability and recipient’s trust for years! Generally, be afraid of customers and don’t talk to them too much. […]
Why do your email go to spam? There are only two possible answers. One, you actually are a spammer, don’t respect your recipients and believe that when you came across an email address, you are entitled to do whatever you fancy with it. You don’t have the slightest idea what your readers want and actually […]
“People won’t open my emails,” rates umong TOP 5 marketers’ pains. No wonder: your recipients get so many emails each day that they have to learn to ignore some of these. Email services as Gmail help with that, directing offers to a separate folder. In such circumstances, marketers need to change the approach to increase […]
We talked about importance of language when discussing Alan Weiss’ persuasion pyramid applied to Lead Nurturing. Today we prepared for you a list of 8 words or rather bad language habits to avoid in marketing communication. They might seem harmless, but really can ruin carefully built message. Do you like writing in passive voice? Do […]
AIK Football enters into a cooperation with SALESmanago and Data Talks as a consulting agency. The scope of the cooperation extends to an investment in Marketing Automation to strategically improve fan engagement. The recent Swedish champion AIK Football aims to gain a better understanding of supporters’ interests and personalize communication to increase ticketing- and merchandising […]
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As NFTs market rises, so do uncertainty, if the new technology is really good and able to support a sustainable business model. However, most of the articles in the matter of utilizing NFTs for eCommerce purposes lack the fundamentals necessary to grasp the nature of NFTs. Maybe this is the reason why some […]
Buy now, pay later purchase model is nothing new, but somehow now is booming, and the steady increase of its market share at a CAGR of 13.23% is expected. The consumers demand it, as research shows, and the e-commerce entities are especially obliged. At the same time, it provides the retailers with chances […]
![[Tips & Tricks] TOP 20 ready-to-take Workflow templates modeled after top eCommerce performers’ processes](https://blog.salesmanago.com/wp-content/uploads/2021/11/forrest-1en-1024x536.png)
A proper automation can save your business a lot of marketing dollars. Marketing Workflows are one of the neatest and most effective ways to implement automation in your marketing processes. For those of you who want to get inspired or simply are not workflow-fluent yet, we made 20 ready-to-use templates based on eCommerce top […]
In 2021, privacy issues will probably dominate marketing practices and customs. Everybody expects its major influence on the data gathering, storing and usage process, and the new regulations are frequent. The eCommerce companies as well as their tech partners brace themselves to meet the consequences of this trend. But is privacy a thing the […]
![[New Feature] Dynamic Web Push—finally a fully-fledged sales tool driven by CDP and AI capable of delivering 1-to-1 personalized offers across Omnichannel Workflows](https://blog.salesmanago.com/wp-content/uploads/2021/10/nf-moengageEn2-1024x536.png)
Dynamic Web Push notifications make a striking difference in marketing results. According to MoEngage, it increases engagement by up to 6.5%. It also translates into revenue in your online store. From now on, you have the ability to use the complete Dynamic Web Push Notification tool to deliver fully automated, CDP data-driven, and AI-powered […]
We are used to the notion that the news on plane crashes, war casualties, car crash fatalities or a prospect of imminent demise tend to drive people to a more philosophical mood. They begin to reflect on the fragility of their existence and the futility of all the material aspects of their lives. This […]
![[Tips & Tricks] 5 tips on how to use zero-party data to engage in a more meaningful way with your audience](https://blog.salesmanago.com/wp-content/uploads/2021/10/tt-big-accentureEN-1024x536.png)
Zero-party data is the best way to engage audience groups to interact with your brand. The information your customers give you about their preferences, interests, or demographics is the perfect foundation for marketing activities that will really matter to them. Here are 5 robust examples of how to turn zero-party data into marketing gold. […]
Claims about Apple’s new Mail Privacy Protection forever changing the landscape of email marketing are overstatements. Of course, it is a change, but given the tech giant’s customers’ demand more privacy, it was to be expected and is just another indicator of a trend. There is more than one way to deal with this […]
![[Tips & Tricks] 20 tips from top performing Marketing Automation specialists to survive in a cookieless digital world](https://blog.salesmanago.com/wp-content/uploads/2021/10/tt-dentsu-10-15en-1024x536.png)
The post-cookie marketing landscape creates a plethora of marketing opportunities. To navigate it efficiently, it’s worth exploring alternatives to third-party data-driven marketing. Here are 20 tips from top experts on how to navigate this world and create ethical campaigns with the resources available. Almost half (49%) of respondents believe that data privacy is […]
Customer Intelligence Platforms are the hottest buzzwords on everybody’s lips in the marketing world in 2021. From this article, you will learn what connects them to the Customer Data Platforms, and what makes a huge difference. And, most importantly, what value they are able to bring to your company. As the Accenture survey […]