The Ultimate Guide to Web Push Notifications
The Ultimate Guide to Web Push Notifications
In cooperation with our sales and support departments, I have prepared for you a comprehensive guide to Web Push. I describe the basics of creating Web Push notifications, suggest how to create effective and willingly-clicked Pushes, and answer the questions that came across during webinars with our clients. I hope you'll find something for you!
TOP 10 Articles on Digital Marketing: Q1 2017
TOP 10 Articles on Digital Marketing: Q1 2017

It’s been a while since I’ve made a recap of top articles on digital marketing and marketing automation. To make up for this gap, I’ve picked TOP 10 articles from Q1 2017.   Digital Advertising: Will This Investment Pay Off?  Knowing that by 2021, advertisers will spend up to 50 percent of their marketing budgets […]

SALESmanago Marketing Automation with 200% growth in Q1 2017 and 580 new customers
SALESmanago Marketing Automation with 200% growth in Q1 2017 and 580 new customers

SALESmanago Marketing Automation, based in Krakow out of Poland, according to Deloitte is one of the fastest growing tech companies in Europe. In Q1 2017 the company generated $3,5M in comparison to $1,2M in Q1 2016 which makes it another quarter of record, 200% growth. In the first part of the year, the company acquired […]

High conversion rates, more sales, satisfied and loyal customers – Case Study: Isuzu Motors
High conversion rates, more sales, satisfied and loyal customers – Case Study: Isuzu Motors

Isuzu Benelux SA Polska is the official reseller of Isuzu Motor LTD, a Japanese company, world leader in engine technologies, Diesel engine manufacturing, producer of popular commercial vehicles. In Poland, the company’s branch distributes spare parts for pickup and industrial engines. Previously, the company’s growth was slowed down by low conversion rate in the online […]

Elearning 101: An Interview with Customer Education & Training Manager
Elearning 101: An Interview with Customer Education & Training Manager

At the end of 2016, we launched an elearning platform. The course consists of 10 lessons, each focused on a specific topic. At the end of each lesson there’s a 10-question test. Since it has been launched, the platform performed beyond our expectations. It quickly became a hub for our customers and people willing to […]

3 Most Important Digital Marketing Stats You’ll Read This Week
3 Most Important Digital Marketing Stats You’ll Read This Week

Statistically, my dog and I have 3 legs each. When it comes to details, statistics might not be the most accurate method of predicting an outcome. Yet, when it comes to overall trends and complex strategies, statistics are a must. We’re making big steps towards the end of the H1 of 2017. Let’s see what […]

Facebook for Ecommerce [Infographics]
Facebook for Ecommerce [Infographics]

To have, or not to have a fanpage? How is it with this whole Facebook? Can ecommerce owners find a good use for the biggest social network to generate some tangible results? First, one has to understand the specifics of this medium. Facebook is not a search engine, as I already wrote here. Facebook is a service […]

Account Based Marketing (ABM) – new technological approach to proven principles and strategies [ Guest Post]
Account Based Marketing (ABM) – new technological approach to proven principles and strategies [ Guest Post]

Account Based Marketing (ABM) is a new, secretive abbreviation, which cannot be missed in any corporate marketing strategy as everyone is talking about it. The big technological vendors are proactively trying to push the understanding that this is a completely new approach in the B2B marketing, when, in fact, any experienced sales person or marketing […]

Is Ecommerce Killing the Retail?
Is Ecommerce Killing the Retail?

In the article published on 10th April at theatlantic.com, one can find some interesting insights on the current situation of stationary stores and the recession of retail. What’s up?   The author of the article, Derek Thompson, notes that the last two years have been quite a tough time for traditional retail in the United […]

Marketing on Facebook – What Am I Paying For?!
Marketing on Facebook – What Am I Paying For?!

How to spend money on Facebook wisely? The fact that running social media marketing can significantly increase profits in ecommerce is an open secret. Nonetheless, there is a catch: if you promote posts using a traditional approach, you simply blow up your budget and you don’t even get a return on that investment. How to […]

Reasons why Marketing Automation Adoption is Still Low
Reasons why Marketing Automation Adoption is Still Low

Marketing automation adoption rates are going up, albeit slowly. There are not too many small companies around who can boast of using marketing automation. However, the number of marketers who have started adopting marketing technology, in general, is rising fast. According to this study, 48% of the marketers surveyed consider their organization to be an early adopter […]