Everything about Marketing Automation
Everything about Marketing Automation

Marketing Automation platform enables automation of repetitive activities thanks to the monitoring of users and their behavior on the website. Based on the collected data, comprehensive behavioral profiles are created, enabling segmentation of contacts due to any data collected about them, among shopping preferences or interests. These materials are then used to generate personalized content, […]

Quick Guide to CRM – CRM Basics
Quick Guide to CRM – CRM Basics

 1. What CRM is? Marketing and sales are all about the customers and the way companies approach them. Regardless of the business you manage, you most likely gather data about them. Starting with their e-mail addresses or simply name and surname, ending with the value of their latest purchase or personal preferences. Such data needs […]

SALESmanago family keeps getting bigger! [Zurich Medical Institut, IFG Consulting Ltd, Connectia Business Advisory and others]
SALESmanago family keeps getting bigger! [Zurich Medical Institut, IFG Consulting Ltd, Connectia Business Advisory and others]

  More and more companies are deciding to implement the Marketing Automation system. These are not only large enterprises. Also for smaller ones, marketing automation brings a number of benefits and helps in the dynamization of development. In March, more companies trusted SALESmanago, joining a group of 15,000 satisfied customers. Here are some of them. […]

How to increase newsletter conversion by 13% and the abandoned cart email conversion by 40% [Petsonic Case Study]
How to increase newsletter conversion by 13% and the abandoned cart email conversion by 40% [Petsonic Case Study]

  Petsonic took advantage of the SALESmanago Marketing Automation system and managed to expand communication channels and gathered permanent, loyal and returning customers thereby increasing newsletter conversion by 13% and the abandoned cart email conversion by 40%. Visit our Facebook fanpage About Petsonic PETSONIC, is a Spanish ecommerce company which specializes in pet products. Since […]

Is Email Marketing dead yet? [Statistics and tips]
Is Email Marketing dead yet? [Statistics and tips]

One might think that email marketing has his best days behind. You might be overwhelmed by new technology and insist your email marketing game will soon crush down to rubble due to the popularity of different communication channels. Why would you stick to the old-fashioned emails while you have so much to choose from? Web […]

FT1000: SALESmanago fastest growing European marketing automation platform
FT1000: SALESmanago fastest growing European marketing automation platform

Benhauer, the company behind SALESmanago Marketing Automation was ranked at 26th position in recent Financial Times 2018 ranking of fastest growing European companies with the growth rate of 3363% between 2013-2016. At the same time, it’s the only marketing automation company included in TOP 30 and highest ranked company from Poland. SALESmanago Marketing Automation is […]

How to increase communication efficiency in just 7 days by over 700% [Confronter Case Study]
How to increase communication efficiency in just 7 days by over 700% [Confronter Case Study]

Confronter managed to increase communication efficiency in 7 days by over 700%  segmenting the leads on the basis of activity and sources of their acquisition and creating an automated multichannel campaign with SALESmanago Marketing Automation. It was all achieved in the first week of system’s usage.   About Confronter Confronter is a modern financial comparison […]

7 deadly sins in Marketing Automation
7 deadly sins in Marketing Automation

Let us introduce you to the 7 commonly made mistakes in Marketing Automation we consider as 7 deadly sins. Find out if you’re guilty of making these mistakes too. Visit SALESmanago Marketing Automation 1. Sloth You barely know your customers. Their inboxes are bursting at the seams filled with vague, dull emails. The number of […]

Leaders of Spanish eCommerce with SALESmanago Marketing Automation
Leaders of Spanish eCommerce with SALESmanago Marketing Automation

Spanish eCommerce Leaders Club, with votes of 40 leaders of eCommerce such as Vodafone, L’Oreal, Philips, Decathlon and Futbol Club Barcelona awarded best online businesses in Spain. First prize went to PC Componentes, second to La Tienda de Valentina and third to MiFarma. Each of these companies is using SALESmanago Marketing Automation software.   The […]