The Ultimate Guide to Web Push Notifications
The Ultimate Guide to Web Push Notifications
Together with our sales and support teams, I have prepared for you a comprehensive guide to this medium. Keep reading to learn the basics of creating Web Push notifications and find out how to design outstanding notifications that drive engagement. Some answers are based on real-life questions that came across during webinars with our clients. I hope you’ll find something for yourself!
12 Marketing Tips From Great Houses Of Westeros
12 Marketing Tips From Great Houses Of Westeros

The Winter is Here and The Game of Thrones Season 7 is coming. For the last time, we will cry for dead favorites, and cheer those who survive. Personally, I’m delighted with the idea of great and noble houses of Westeros heptarchy. Each of them has separate fashion, style, religion, lifestyle and, of course, words. […]

5 Good Reasons to Make a Pop-up Right Now
5 Good Reasons to Make a Pop-up Right Now

Love ’em or hate ’em. There’s nothing in between. Pop-ups play users’ emotions like Jerry Lee Levis used to play his piano. And believe me, once you’ll learn this game, there will be The Great Balls of Fire… I mean of engagement. The Great Balls of Engagement. Oh, nevermind! Long story, short – master the […]

Ecommerce with Marketing Automation – Lesson 3: Extend Communication
Ecommerce with Marketing Automation – Lesson 3: Extend Communication

Communication is the essential part of customer/brand relation building. Both information and feedback are vital parts of this bond. Even though we live in a digital era, we are still obliged to treat the customers as individuals rather than the nameless and faceless mass on the other side of the screen. In Lesson 1 I […]

SALESmanago + Shopware = BFFs [Integration Tutorial]
SALESmanago + Shopware = BFFs [Integration Tutorial]

SALESmanago, #3 Marketing Automation system in GetApp’s quarterly ranking. Shopware – a leading German Ecommerce platform designed for B2B and B2C businesses. The merge of those two platforms resulted in the creation of the perfect tool to generate and manage leads and to boost sales and marketing department actions to the whole new level. Shopware […]

What’s New in SALESmanago: We Join an Anti-spam Organization and Get Showered With Awards
What’s New in SALESmanago: We Join an Anti-spam Organization and Get Showered With Awards

Rounding off a week of exciting events and awards, SALESmanago Marketing Automation became an official supporter of The Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG). In other news, we’re among the best on GetApp’s quarterly Marketing Automation ranking. Being one of the winners of this year’s Private Equity Diamonds is a real cherry on […]

How to Get 900% Higher Email CTR and Increase the Value of Website Advertising Space [Case Study]
How to Get 900% Higher Email CTR and Increase the Value of Website Advertising Space [Case Study]

Cyfrowe Wydawnictwa Edukacyjne Sp. z o.o. (Digital Educational Publishing Ltd.) company’s Flagship is tuRodzinka.pl – an online service for parents. It’s a social platform for parents with small kids. The service, based on the user’s profile that is connected to a registered account, provides personalized products, articles, and ideas for spending quality time with the […]

How to Make a Sales Funnel That Actually Works – not Only for B2B [Part 1]
How to Make a Sales Funnel That Actually Works – not Only for B2B [Part 1]

Today is the day! You’re finally ready to launch the promo campaign for your newest product. What’s your first step? Isn’t it obvious? You build a website providing visitors with product information, features list, its perks, price and distribution points. Right? Nope! It’s a common yet quite expensive mistake. Website building should be your third, […]

5 Types of Apps to Kickstart the Earnings in Ecommerce
5 Types of Apps to Kickstart the Earnings in Ecommerce

Mobile apps complete marketing strategies. They can have numerous purposes – increase sales, build company’s image, build customer loyalty, and so on. By a simple act of launching an app you gain a brand new channel of communication with your customers and, if you use CRM for mobile applications, access to a whole new set […]

Ecommerce with Marketing Automation – Lesson 2: Building Revenue
Ecommerce with Marketing Automation – Lesson 2: Building Revenue

The Academy of Marketing Automation reopens. In the previous lesson, I showed you how to build the foundations of a functioning and profitable online store with a functional set of essential tools. I elaborated on how to make use of a CRM and behavioral profiling and why they are important, develop a database, and outlined […]

Social Media Guide for Ecommerce [Free Ebook]
Social Media Guide for Ecommerce [Free Ebook]

¾ of Facebook users and ½ of Instagram users use those services on a daily basis. More than 50 million companies use Facebook Business Pages, and as much as 2 million use them for advertising. Wouldn’t it be a shame if no one used its marketing potential?   To profit from having social media profiles […]