Alan Turing, Machine Learning, AI and Marketing Automation
Alan Turing, Machine Learning, AI and Marketing Automation
60+ years ago Alan M. Turing, brilliant British mathematician gave the theoretical foundation for today’s development and usage of Machine Learning and AI mechanisms. Of course, he hadn't dreamt of what we take for granted these days, e.g. extremely efficient computers that operate on enormous amounts of data. He did, however, said that by 2000 approximately 30% of judges wouldn't be able to tell the machine from a real person after five minutes of conversation.
Make Website Marketing In Your Ecommerce More Dynamic!
Make Website Marketing In Your Ecommerce More Dynamic!

Dynamic is a popular word. The dynamic might be self-development, team or transportation. Dynamic can also be the content on the website. And boy, I ain’t talking about something like shining disco ball made of banners surrounding the text on the home page, or adding a gif with the model putting the advertised gloves on […]

[Infographics] Digital Marketer’s Toolbox – 2017 Edition
[Infographics] Digital Marketer’s Toolbox – 2017 Edition

Every January, some go to the gym or begin to diet, and others quit smoking. There are also those who instead of setting the same unrealistic goals year after year, simply decide to continue a good flow developed in the previous year. If you have already revised strong and weak points of your strategy in […]

How to Create a 100% SPAM Email [Frivoluos Handbook]
How to Create a 100% SPAM Email [Frivoluos Handbook]

SPAM, The-One-That-Musn’t-Be-Intorduced. Unwanted, Unnecessary and dangerous messages are widely known among senders and addressees of electronic messages.     SPAM – What You Can And What You Can’t Change   First of all, you should know that the factor which decides to classify a given message to this very prominent category is mostly the mail program […]

5 Most Important Marketing Trends To Follow In 2017
5 Most Important Marketing Trends To Follow In 2017

Bots, beacons, and maybe a bit of an Oldschool? What should you pay your attention to during incoming months? Take a moment and see what will set the tone of 2017, so you can sleep assured that you have left an adequate margin in your long-term marketing strategy! While doing the overview of the most […]

How to Easily Increase ORs & CTRs of Emails Sent to Your Ecommerce’s Clients? [Implementation Examples]
How to Easily Increase ORs & CTRs of Emails Sent to Your Ecommerce’s Clients? [Implementation Examples]

“To segment, or not to segment?” – It is no longer a question that marketers who use client databases for promotional activities ask themselves at night. The segmentation of the database itself significantly increases ORs and CTRs when combined with email marketing. Only 3% of marketers don’t segment contacts, and this number is decreasing year […]

Telefonica, Oriflame and 1500 other new customers plus $7mln revenue of SALESmanago Marketing Automation in 2016
Telefonica, Oriflame and 1500 other new customers plus $7mln revenue of SALESmanago Marketing Automation in 2016

SALESmanago, a leading European marketing automation platform, 5th consecutive year achieved 100% increase in revenue. Among the new customers, the most prominent are global Oriflame, the largest Spanish companies like Telefonica and Endesa and brands like KFC, Pizza Hut and Starbucks. Employment at the company grew from 60 people in December 2015 to over 250 […]

I Told You So! A Tale of How CMO Spend More on IT Than CIO
I Told You So! A Tale of How CMO Spend More on IT Than CIO

It all started about five years ago. Just then, Gartner analyst Laura McLellan, said that by 2017 the CMO will spend more on IT than the CIO. Explaining her thought, McLellan added that marketing departments spend an increasing part of their budgets on new technologies and services in cooperation with the IT departments as well […]

Visit Our New E-learning Platform. Receive Free Marketing Automation Specialist Certificate!
Visit Our New E-learning Platform. Receive Free Marketing Automation Specialist Certificate!

It finally happened! You have your own online business. You visited different websites looking for the best solutions, attended webinars and finally decided to buy software for marketing automation. The digital world is your oyster. Just a few steps and you’ll run advanced RFM analytics,  Workflow with Chat Bot and full lead nurturing cycle. But […]

[FREE EBOOK] The Amazing Shopping Experience – Practical Guide for eCommerce
[FREE EBOOK] The Amazing Shopping Experience – Practical Guide for eCommerce

The history of eCommerce as we know it nowadays dates back to 1994 – the year when Amazon was introduced to the world. The Internet wasn’t so crowded back then, and it was far easier to market your products than it is now. People were just getting to know this new medium. Catalog offers were […]