How Marketing Automation Supercharges Your Customer Loyalty?
How Marketing Automation Supercharges Your Customer Loyalty?

  25% eCommerce companies top performing in customer loyalty can retain almost 70% of buyers as the Online Consumer Trends 2019 report shows, while in the worst performing eCommerces only 20% of customers are willing to make two purchases, and only 10% more than three. Find out how marketing automation can help your company to […]

Why Real-Time Marketing is so boring these days?
Why Real-Time Marketing is so boring these days?

  Real-Time Marketing (RTM) has become a permanent feature of the marketing landscape. It is everywhere, and we notice it only in case of some big events, when we are attacked from all sides by better or worse advertisements and memes. No more fun, no more surprises.     There are RTM campaigns which are […]

Deep Behavioural Profiling – Webhooks replace Page Views and Webhooks as the most common ways of measuring customer interaction with eCommerce websites
Deep Behavioural Profiling –   Webhooks replace Page Views and Webhooks as the most common ways of measuring customer interaction with eCommerce websites

eCommerce websites have become extremely interactive in the last few years, enabling customers to have a new very deep engagements with the products they are willing to buy. This makes the most common technologies used for monitoring and analysis of customer behaviour, like Page Views and Webhooks, a bit out of date. SALESmanago introduces a […]