16 Ways to Increase Open Rate of Your Newsletters
16 Ways to Increase Open Rate of Your Newsletters

“People won’t open my emails,” rates umong TOP 5 marketers’ pains. No wonder: your recipients get so many emails each day that they have to learn to ignore some of these. Email services as Gmail help with that, directing offers to a separate folder. In such circumstances, marketers need to change the approach to increase […]

The fall of TV advertising
The fall of TV advertising

How long have you watched TV this week? And how many hours a week you dedicated to this activity in, let’s say, 2005? And in 1995? If this number has decreased over the years, you are not the only one. In general, similar to other traditional media, the TV industry nowadays is seeing some trends […]

Stop Using These 8 Harmful Words in Your Marketing!
Stop Using These 8 Harmful Words in Your Marketing!

We talked about importance of language when discussing Alan Weiss’ persuasion pyramid applied to Lead Nurturing. Today we prepared for you a list of 8 words or rather bad language habits to avoid in marketing communication. They might seem harmless, but really can ruin carefully built message. Do you like writing in passive voice? Do […]

Largest European companies are choosing AI powered Marketing Automation
Largest European companies are choosing AI powered Marketing Automation

New Enterprise customers are choosing SALESmanago, AI powered Marketing Automation platform. In December 2018 the software was chosen by Portuguese Galp Group with over 16 billion EUR revenue and almost 7000 people employed and second is Postnord, the largest post and logistics company in the Nordics with over 4 billion EUR revenue and 38 000 […]

Is the traditional consumerism coming to an end?
Is the traditional consumerism coming to an end?

Last month, like every year, we enjoyed the Black Friday bargains, and now, a few weeks before Christmas, the shopping fever reaches its peak. The holiday season is usually the time of rampant consumerism. Nevertheless, in recent years, we have been observing the apparition of new trends that negate the existing consumer lifestyle. This happens […]

AIK Football, founded in 1891 Swedish football club and current champion chooses SALESmanago for Marketing Automation and Data Talks as a consulting agency
AIK Football, founded in 1891 Swedish football club and current champion chooses SALESmanago for Marketing Automation and Data Talks as a consulting agency

AIK Football enters into a cooperation with SALESmanago and Data Talks as a consulting agency. The scope of the cooperation extends to an investment in Marketing Automation to strategically improve fan engagement. The recent Swedish champion AIK Football aims to gain a better understanding of supporters’ interests and personalize communication to increase ticketing- and merchandising […]