Quick Guide to CRM – CRM Basics
Quick Guide to CRM – CRM Basics

 1. What CRM is? Marketing and sales are all about the customers and the way companies approach them. Regardless of the business you manage, you most likely gather data about them. Starting with their e-mail addresses or simply name and surname, ending with the value of their latest purchase or personal preferences. Such data needs […]

How to reach Generations X, Y and Z: marketing tips
How to reach Generations X, Y and Z: marketing tips

How to efficiently reach the three biggest age groups in the society, Generations X, Y and Z? – finding an answer to this question it’s a struggle of every marketer. Each of those groups has different shopping behaviors, habits, ways of looking for information, preferred communication channels. When planning marketing strategy targeted to the chosen […]

3 reasons why you should implement Lead Nurturing in B2C
3 reasons why you should implement Lead Nurturing in B2C

Traditionally, Lead Nurturing has been a B2B approach. Marketers seem to believe that B2C customers are more impulsive and less rational, but it can hurt you to underestimate buyers’ analytical skills and hunger for knowledge. As well as they want a simple and intuitive procedure and navigation, they need information and arguments that will help […]

How to automate a marketing campaign effectively: step-by-step guide
How to automate a marketing campaign effectively: step-by-step guide

When you type “how to automate…” in Google search box, one of the first search suggestions says “how to automate the boring stuff”. Indeed – the boring stuff, repetitive, arduous, but necessary tasks are the burden that we wish to get rid off with help of some magic tricks. The same applies to marketing activities. […]

Fast Date with Marketing Automation
Fast Date with Marketing Automation

You may have noticed that both marketing and the entire sales process is really similar to everyday life. And the best example to show it’s true is the… the “process” of dating. Surprised? When you meet a new person, you want to make the first move, introduce yourself and get some contact information in order […]

New SALESmanago customers: Komputronik Biznes, G Data, elevato [January 2019]
New SALESmanago customers: Komputronik Biznes, G Data, elevato [January 2019]

Another edition of our blog series about the companies that joined the group of SALESmanago customers. This time among them there are many innovative technology companies that decided to augment their marketing activities with Marketing Automation solution. Find out which companies choose SALESmanago in January:     G Data Software Leader in the area of […]

22 Infallible Ideas to Ruin Your Email Marketing
22 Infallible Ideas to Ruin Your Email Marketing

And today – something for the tough guys. How to create annoying and ineffective email campaign? Below you will find proven and widely used practices that can not only ruin one particular campaign, but also devastate your deliverability and recipient’s trust for years! Generally, be afraid of customers and don’t talk to them too much. […]