An NSDAP member, fighting off his mid-life crisis getting involved in an extra-marital affair with an 18-year-old student and, last but not least, one of the most important contemporary philosophers. Can that man have anything in common with developing a sales strategy for an automotive business? He surely can. More than you could ever imagine! […]
Will spending your time in the company of other marketers make you a better one? This is how Woody Allen seems to question the sense of making it to yet another industry conference. Find out more of Woody Allen’s quotes that look as if they were meant specifically for the world of marketing, giving you […]
Arthur Schopenhauer is a philosopher known mainly for pessimistic memes discouraging us from taking action. It turns out, however, that his thoughts are surprisingly well aligned with the reality of a marketer’s job. Schopenhauer devised a system, which aptly describes the way we act. He noticed a force inherent in human beings, which he […]
We are glad, that variety of companies decided to using SALESmanago, because it confirms comprehensive opportunities of Marketing Automation. In May circle of our customers has increased of online stores, advanced devices’ producers and a big car dealer. GAZDA GROUP– seven modern authorized dealer points of well-known brands: BMW, Skoda, Fiat, Alfa Romeo, Jeep, […]
Sferis is a dynamically growing online store that offers its customers an extremely rich product portfolio. The store’s offer includes products for consumer electronics, homefurnishings and accessories for developing your hobby. The idea of the store is to provide the highest quality products and services to the market, while offering as much choice as […]
Customers’ reviews can be one of the most significant factors that trigger purchasing decisions. They can ensure shoppers about their choice or help to select other products. Moreover, they are social proof of your products’ quality and build trust. As Spiegel Research Center claims, displaying reviews can increase conversion rates by 270%. While some online […]
Understanding what really affects sales at online store and what drives revenue growth is a holy grail of all eCommerce marketing world. This is why, SALESmanago, following intensive discussions with Customer Advisory Board, a group of representatives of key customers, mostly largest European eCommerce & B2C Companies, introduced a completely new analytical features. They help […]
When making decisions we use cognitive schemes which are hard to overcome, and we surround ourselves with things that suit our beliefs. A human factor is a sales factor People think heuristically, and once we realise it, we can predict their behaviour, and also personalise products precisely for them. Using this knowledge we […]
How not to lose these customers who had unsubscribed from your newsletter? What to do in a situation when the customer will reject your perfect newsletters consciously? You’ve already lost time and money on, so if you don’t want to reclaim your customers, just let it go. However, if you decide to analyze this phenomenon, […]
Probably all of us had the opportunity to meet with the loyalty program while doing even everyday shopping. In exchange for a specific amount of money spent on purchases, companies offer additional benefits, often in the form of a discount on subsequent purchases. What are loyalty programs, what can we gain from them and how […]