![[Tips & Tricks] Tackle the 4Es of New Marketing Mix with CDP](https://blog.salesmanago.com/wp-content/uploads/2022/01/4-01-artEn-1-1024x536.png)
A good Marketing Mix includes the 4Ps. But, is it enough to succeed in the digital world? If not, which solutions can be used to bridge the gap? Is the Customer Data Platform the key? Keep reading to find out. The line dividing the change from one paradigm to the next is often […]
Raise the sail! … Or the sale, if your proverbial “ship” happens to be an eCommerce business. Such a decision never seems wrong; this is what brave, relentless managers and captains do. But, to keep the metaphor relevant, let’s assume the ship is sinking. Will simply going forward faster stop you from ending […]
![[Tips & Tricks] 10 expert tips on how to make zero- and first-party data the bloodstream of your business](https://blog.salesmanago.com/wp-content/uploads/2021/12/14-12-acEN-1-1024x536.png)
Amid the digital revolution, data is what drives businesses and helps them run smoothly. Collected wisely and used repeatedly, it improves performance in most areas of an organization. How do you gain a global perspective on zero- and first-party data to permanently integrate it into the bloodstream of your business? Time and time […]
Customer Engagement is a direct consequence of Customer Experience. It is therefore the best measure for the effects of your hard work as well as a blueprint for improvement in product / service and all the services associated with it. In this article, we will present you with 10 most useful customer engagement […]
SilverTree and Perwyn investment will fuel SALESmanago’s international expansion and support its trajectory in becoming the leading European SaaS marketing automation and customer data platform focused on mid-market e-commerce SALESmanago is a high growth company and added over 300 mid-market and enterprise customers (on average 50% growth per annum) Blue chip customers include […]
![[Tips & Tricks] 7 tricks to boost data collection now that the cookie’s crumbled](https://blog.salesmanago.com/wp-content/uploads/2021/11/tt-22-mcEN-1024x536.png)
Collecting zero-party data is not that hard, once you have a good idea and proper tools to execute it. The necessity of building a zero-party data collection strategy may be closer than you think. Here are 7 tricks to boost data collection in a cookieless world. The shift away from third-party cookies […]
As NFTs market rises, so do uncertainty, if the new technology is really good and able to support a sustainable business model. However, most of the articles in the matter of utilizing NFTs for eCommerce purposes lack the fundamentals necessary to grasp the nature of NFTs. Maybe this is the reason why some […]
Buy now, pay later purchase model is nothing new, but somehow now is booming, and the steady increase of its market share at a CAGR of 13.23% is expected. The consumers demand it, as research shows, and the e-commerce entities are especially obliged. At the same time, it provides the retailers with chances […]
![[Tips & Tricks] TOP 20 ready-to-take Workflow templates modeled after top eCommerce performers’ processes](https://blog.salesmanago.com/wp-content/uploads/2021/11/forrest-1en-1024x536.png)
A proper automation can save your business a lot of marketing dollars. Marketing Workflows are one of the neatest and most effective ways to implement automation in your marketing processes. For those of you who want to get inspired or simply are not workflow-fluent yet, we made 20 ready-to-use templates based on eCommerce top […]
In 2021, privacy issues will probably dominate marketing practices and customs. Everybody expects its major influence on the data gathering, storing and usage process, and the new regulations are frequent. The eCommerce companies as well as their tech partners brace themselves to meet the consequences of this trend. But is privacy a thing the […]
