SALESmanago, a leading end-to-end martech platform used by over 3000 mid size eCommerce businesses including New Balance, Converse or Vodafone relaunched it’s Customer Data Platform with a dedicated set of features enabling businesses to gather, manage Zero Party Data. These are data voluntarily left by the customers. They are widely known as the most serious response to the challenges of the new Data Privacy regulations, Data Ethics, removal of cookies as well as the challenges around sustainability of eCommerce.
According to research made by Accenture, 83 % of respondents are willing to voluntarily share the relevant information about themselves in return for contextualized interactions made by brands.
“It turns out that gathering data directly from your customers is not only the way to revive the idea of one to one Commerce. Actually, it is the only way to approach the current challenges of data privacy constructively and align with the steps taken by the largest players on the market to reduce the usage of Cookies”. – says Greg Blazewicz, SALESmanago CEO and founder.
It is important to point out that Zero Party Data is not only about personalization. The introduction of Zero Party Data strategies by eCommerce, according to recent research Dentsu & Microsoft might lead to a significant reduction of carbon footprint which results from the global growth of eCommerce especially in the area of logistics (shortening the supply chain leading to reducing emissions) and production (ability to reduce waste by super lean production). More on that topic in blog post: 7 ways zero-party data enable your company to reduce its carbon footprint and turn eCommerce into ECOmmerce
“While everybody in eCommerce is struggling with conversion, personalization and basically increase of sales, relatively little is said about how influential the global growth of eCommerce is on Climate. We want to help each eCommerce business contribute to combat Climate Change and we believe the small steps around gathering relevant data from Customers might have a great impact on the environment.” says Greg Blazewicz
The latest research from Dentsu & Microsoft finds out that 87% of customers would be willing to change services and the products they purchase to combat climate change.
Until now, Customer Data Platforms operated almost exclusively on third-party, and, to some extent, first-party data. While the superiority of zero-party data is universally recognized, until now, no one has been able to create an integrated solution, enabling them to effectively collect, manage and utilize such datasets. The key element of the relaunch of SALESmanago Customer Data Platform is the Customer Preference Center. It facilitates the effortless collection and management of zero-party data, as well as its effective utilization by enhancing customer segmentation and recommendations in natively built omnichannel execution environments.
SALESmanago is a leading Customer Data Platform and marketing automation company. Its solution harnesses the full power of first- and zero-party data, combining advanced analytics and AI automation to deliver highly configurable personalized experiences, across a comprehensive range of natively built and integrated marketing execution channels.
Headquartered in Krakow and founded in 2012, SALESmanago employs nearly 400 people and delivers software to a mix of large blue-chip and mid-size organizations located across Europe, the Americas, and Asia and spanning all industry verticals. Customers include Starbucks, Burger King, Pizza Hut, BMW, Toyota, Harley Davidson, Vodafone, T-Mobile, and Aegon.
Recently, the company completed a nine-digit Euro investment round from Silver Tree and Perwyn, global leaders in Private Equity.
More information www.salesmanago.com
More Information on SALESmanago CDP and Customer Preference Center for Zero Party Data Management here >>