[New Feature] New standard of SaaS Human Interface anatomy makes navigation 60% faster and requires ⅓ fewer clicks.

 
 

In order to radically enhance your experience with our system, we redesigned its interface from the ground up. To start, we prepared pioneer Human Interface guidelines, inspired by the latest design trends for the most intuitive operational systems. Accurate execution of the design principles led us to elevate User Experience to the level till this day unreachable by any SaaS software.

The goal we set for ourselves was to remove every obstacle between the human intention and the system action to create and evoke a perfect flow.  We reached a remarkable 60% increase in speed of operations and reduced the clicks by 33%.  

In this article, we summarize all the changes and explain our inspirations. Enjoy!

 

User-driven revolution in SaaS – Human Interface

 

The constant development of end-to-end platforms demands a new approach to design principles. We already made the most out of the classic SaaS interface. To deliver a truly revolutionary, user-driven experience, we decided to:

  • Design the interface from the ground up instead of developing the existing one.
  • Completely discard the classic SaaS design philosophy which we see as insufficient for modern CDP.
  • Seek inspiration in the most intuitive and seamless interfaces, even for non-professionals – operational systems like Windows or macOS.

In consequence, we achieved the effects unparalleled in SaaS programs:

  • Speed. Because fewer operations are needed to get to the desired feature, the new menu allows you to navigate through the system up to 60% faster, more intuitively, and with ⅓ fewer clicks, 
  • Seamlessness. Users who know operational systems from their daily routines will recognize the design immediately and will know how to navigate it.
  • Personalization. As in the case of the operational systems, users now can customize the interface according to their needs. 
  • Agility. There are now many ways to get to any of SALESmanago’s 650+ features & solutions, according to the user’s preferences and customs.

We designed a navigation system so friendly, seamless and fast, that we named it simply Human Interface.

 

Menu Anatomy

 

Intuitive navigation and hotkeys

 

New menu is now easily accessible with a large, green button in the left upper corner of the screen. You can also use A hotkey to access the menu (more on shortcuts later).

 
 

Navigation in the menu is now a breeze. Just hover the cursor over the chosen position, and the whole feature tree will appear. You can go straight to the needed functionality with just one click, even if it is located on the secondary list in the menu!

 
 

Another innovation is the introduction of hotkeys, which further improve the navigation within the application. Use Shift+? to highlight all available shortcuts.

 
 

Favourite features at Your fingertips

 

Quick links are a set of most frequently used features accessible instantly from the top bar. They allow you to jump to selected feature from any place in the system with one click. You can fully customize the set, the order of links, and the icons’ look to suit your needs.

 
 

To set up your own array of Quick Links click on the Manage button.

 
 

Then, choose a desired feature from the drop-down menu. As a Quick Link, you can select any feature, and then customize its icon. Then click the Save button on the Quick Link bar. Your new link has been added to the bar. 

 
 

You can pick up to 15 Quick Links. To delete existing items, click the minus icon next to the selected Quick Link.

 

 Contextual menus

 

Contextual menus, or breadcrumbs, display located horizontally below the top bar with quick links. This is a permanently visible support menu that allows you to smoothly move between features of each module. They change dynamically according to your location in the system to reflect the structure of features in each module. 

 
 

Your workplace, your colors

 

Adjust the color of each item in the menu according to your taste. Change the colors of fonts, icons, tiles, and backgrounds at will. You can change colors for groups of elements (i.e. all tiles, all icons) as well as individual items on tiles (different icon color or background color on a selected tile).

 
 

Zero click human-system communication

 

The new menu contains two search boxes. The first search box is located in the menu. It allows you to quickly find all necessary features and their subsections.

This way the experienced users, knowing what they are looking for, are now able to get straight to the desired feature from any place in the system. No clicks at all.

The second search box is located in the top bar. It allows you to quickly find a contact in your Contacts list.

   

Summarizing new, friendly ecosystem for operations

 
  • Re-shape your CDP & Marketing Automation experience with a redesigned menu navigation and an innovative approach to information architecture that provides quick access to all 650+ features & solutions
  • Save time thanks to simplified navigation inside the application: reduced by 1/3 the number of clicks and time cut by 60% to reach all system features
  • Benefit from a number of improvements, based on the latest usability trends, that will grant you fast and seamless navigation through the system 
  • Compose your own list of quick links, so you can access the most frequently used features directly from any place within the application, without opening the main menu
  • Use customizable hotkeys to smoothly access your favorite features in a split second
  • Enjoy bespoke user experience by fully tailoring the design and quick links selection to your needs so you can access the most important and frequently used features in no time 
 

Standard CDPs navigation and SALESmanago CDP’s new Human Interface

 
 

SALESmanago is the only no-code, AI driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret and many other global brands. Financial Times ranks SALESmanago as the fastest growing marketing automation platform in Europe.

SALESmanago is harnessing the full power of first- and zero-party data, combining advanced analytics and AI Hyperpersonalization to deliver highly configurable personalised experiences, across a comprehensive range of natively built and integrated marketing execution channels.

The company is based in Kraków, Poland and employs 300 highly experienced consultants, data scientists and engineers. SALESmanago works internationally via an extensive network of over 1000 reselling partners.

Get started with SALESmanago with 2 month free Proof of Concept. Register at www.salesmanago.com

Why Conversion Rate Is the Most Important Metric in eCommerce
Why Conversion Rate Is the Most Important Metric in eCommerce

    In one of our earlier insights, we showed how the rise of the CLV-ROI approach is changing eCommerce business models. But let’s get right to the point of this marketing insight: Turning your customers into loyal fans requires you to first convert visitors into customers. This is why we understand conversion rate (CR) […]

Smart eCommerce is shifting towards a CLV-ROI approach
Smart eCommerce is shifting towards a CLV-ROI approach

    The last touch ROAS is still dominating the attention of marketers, as a crude, but simple measurement tool.  In the new privacy-dominated eCommerce landscape, this will have to change. Metrics supporting ROAS will suffer from a lack of tracking data and very limited ways of device identification. Lack of third-party cookies will only […]

SALESmanago launches The first Zero-Party Data focused Customer Data Platform to help eCommerce Combat Climate Change and help with Data Privacy
SALESmanago launches The first Zero-Party Data focused Customer Data Platform to help eCommerce Combat Climate Change and help with Data Privacy

    SALESmanago, a leading end-to-end martech platform used by over 3000 mid size eCommerce businesses including New Balance, Converse or Vodafone relaunched it’s Customer Data Platform with a dedicated set of features enabling businesses to gather, manage Zero Party Data. These are data voluntarily left by the customers. They are widely known as the […]

7 ways zero-party data enable your company to reduce its carbon footprint and turn eCommerce into ECOmmerce
7 ways zero-party data enable your company to reduce its carbon footprint and turn eCommerce into ECOmmerce

    Companies’ carbon footprints have become an increasingly important issue to customers, and businesses are frantically looking for ways to reduce their size. We identified 7 ways in which zero-party data may be of help in your efforts to make your business model more sustainable—both in terms of business sustainability, and the environment. Turning […]