Greg Blazewicz (CEO), Auke Grondsma (VP of Sales), Ian MacLeod (CMO), James Eastwood (CPO) 26th September, 2022, Krakow: Following a nine-digit Euro investment of Silver Tree and Perwyn, SALESmanago is strengthening its C-Level executive team to help grow the company from 20 to 100 million Euro revenues in the next four years and […]
Inflation makes customers think twice before they decide to open their wallets. And although they are still buying, their behavior has changed. In the eCommerce sector, we observe an inflation-induced loyalty recession that puts marketers in a paradoxical situation: they must increase their effectiveness without increasing the costs of operations. There is a […]
As in the Chinese proverb, we live in interesting times that challenge us to transgress our limitations and act more effectively—to put it simply, the lean way. In this article, we outline the most urgent challenges in today’s eCommerce Marketing and provide clues on how to brace for the change that is already […]
1. Name, position, in SALESmanago since… I originally started my journey in SALESmanago by responding to an ad on LinkedIn I think it was- I had recently moved to Poland from the UK so was looking for an opportunity in a business/sales or marketing sector. I joined the team as a partner […]
In the previous article, we observed that Lean Marketing requires intelligent, highly efficient small steps instead of great marketing plans. In this article, we will show you 4 practical ways to make such steps so you can find your ideal customers among the existing ones and build true Customer Intimacy with them. […]
First, there was Lean Manufacturing, then Lean Management. This constituted the common understanding of the term Lean, which means achieving goals without costly waste or surpluses—of time, resources, or effort. Lean Marketing is about all that, plus it draws from the Agile project management style. Lean Marketing is also much easier to do […]
![[New Feature] SALESmanago Releases Integration Center: All Your Integrations in One Place](https://blog.salesmanago.com/wp-content/uploads/2022/06/NewFeature-sm-czer11-1-1024x536.png)
Your favorite marketing tools are now more accessible than ever with SALESmanago. Enjoy them all in one place. Just click. Empower your marketing with customer data using all your favorite tools. Use ready-made integrations or add the Monitoring Code to your website to integrate it with SALESmanago in no time. Integration fuels marketing […]
In our last marketing insight, we paid closer attention to conversion rate and its fundamental meaning for eCommerce—after all, an online shop with millions of visitors that does not sell is just a website. Today, we will show you 10 practical ways to push the conversion rate higher and higher every month. […]
In one of our earlier insights, we showed how the rise of the CLV-ROI approach is changing eCommerce business models. But let’s get right to the point of this marketing insight: Turning your customers into loyal fans requires you to first convert visitors into customers. This is why we understand conversion rate (CR) […]
![[Tips & Tricks] How to intertwine website marketing with zero-party data](https://blog.salesmanago.com/wp-content/uploads/2022/04/tt-capaignEN-1-1024x536.png)
As we launched our Customer Preference Center at the beginning of this year, it opened up an entirely new world of hypersegmentation possibilities. Now, the creative utilization of many of our features will enable you to deliver a message always tailored to individual needs and tastes, and turn your CDP into the Customer […]
