Winn Scandinavia: Digital CX Done Right
Winn Scandinavia: Digital CX Done Right

    Company Overview   Winn Scandinavia, Sweden’s largest Car Audio Company, is a leader in the home and car audio industry. With a revenue of 252 Million SEK in 2023 and a team of  more than 75  audiophiles, Winn Scandinavia operates under several brands, including BRL Electronics, Ljudfokus.se, CDbilradio.se, and Carsound. The company also […]

Behind the Scenes: Get to Know Our Team Better – Tomasz Lipiec
Behind the Scenes: Get to Know Our Team Better – Tomasz Lipiec

    1. Name, position, in SALESmanago since…   Tomasz Lipiec, Partner Manager, in SALESmanago since March 2021.   2. Coffee, workout, meditation – how do you start your work day and get ready for conquering the world?   I currently start the day by making a bottle of milk for my youngest daughter 🙂 […]

The perfect landing page – a step-by-step Landing Page audit
The perfect landing page – a step-by-step Landing Page audit

    Imagine that you have an amazingly effective landing page, thanks to which you dynamically generate new leads. The statistics are soaring and sales are growing at a dizzying pace. How to create a good landing page that will attract attention? The landing page is the place that the recipient reaches after clicking on […]

Loyalty recession in eCommerce and how to deal with it when you are a marketer
Loyalty recession in eCommerce and how to deal with it when you are a marketer

    Inflation makes customers think twice before they decide to open their wallets. And although they are still buying, their behavior has changed. In the eCommerce sector, we observe an inflation-induced loyalty recession that puts marketers in a paradoxical situation: they must increase their effectiveness without increasing the costs of operations. There is a […]

Why the Lean Way? SALESmanago’s Approach to Marketing in eCommerce
Why the Lean Way? SALESmanago’s Approach to Marketing in eCommerce

    As in the Chinese proverb, we live in interesting times that challenge us to transgress our limitations and act more effectively—to put it simply, the lean way. In this article, we outline the most urgent challenges in today’s eCommerce Marketing and provide clues on how to brace for the change that is already […]

Behind the Scenes: Get to Know Our Team Better – Chloe Pośladek
Behind the Scenes: Get to Know Our Team Better – Chloe Pośladek

    1. Name, position, in SALESmanago since…   I originally started my journey in SALESmanago by responding to an ad on LinkedIn I think it was- I had recently moved to Poland from the UK so was looking for an opportunity in a business/sales or marketing sector.  I joined the team as a partner […]

4 ways to find the valuable personas in your database – the lean way
4 ways to find the valuable personas in your database – the lean way

    In the previous article, we observed that Lean Marketing requires intelligent, highly efficient small steps instead of great marketing plans. In this article, we will show you 4 practical ways to make such steps so you can find your ideal customers among the existing ones and build true Customer Intimacy with them.   […]

Why Should Lean Marketing Be The Way To Go for Your eCommerce?
Why Should Lean Marketing Be The Way To Go for Your eCommerce?

    First, there was Lean Manufacturing, then Lean Management. This constituted the common understanding of the term Lean, which means achieving goals without costly waste or surpluses—of time, resources, or effort. Lean Marketing is about all that, plus it draws from the Agile project management style. Lean Marketing is also much easier to do […]