Standard e-mail marketing ceased to be efficient long ago. Bursting inboxes, new filter methods, severe e-mailing rules. Proper e-mail marketing is a complex thing, where norms and assumptions are more and more brutal for an average marketer. Previously, e-mail marketing was main source of information about current events in the world. Nowadays, the lead has […]
… if you expect that a simple fact of marketing automation alone will solve all your problems. It’s not enough to buy software license. First of all, it’s because taking advantage of Marketing Automation system is a complex process and switching to automation, without taking certain steps, may turn out waist of time and money. […]
About 77% of marketing department executives acknowledge that the main reason for their Marketing Automation implementation was the willingness to increase revenue of the company. By the end of 2015 utilization of Marketing Automation systems is to increase by 50%. However, among various optimistic statistics, there is some problematic data. Huge flow of information makes […]
A dispute has been going on between advocates of Marketing Automation and enthusiasts of ultimate personalization in sales – marketing activities. The essential question is: shall we focus on effective identification of individual clients’ needs or additional costs minimization and concentration on full automation of our marketing? The solution was developed with Marketing Automation becoming […]
DMA is world’s biggest independent organization dealing with development and protection of Data Driven Marketing, which is based on clients’ data analysis like consumers’ behavior, WWW visits, purchase choices, response to marketing and sales messages and geolocation. Direct Marketing Association was established in 1916 and already associates members from over 40 countries.
Do you run various marketing activities and operate in all possible channels? Do you look for innovations and more successful forms of advertising? Do you spend money on Google AdWords campaigns and cannot see significant results? Sounds familiar. Check where you make mistakes and fix it with Marketing Automation.
The last mile problem is everything that happens between the moment goods/products leave the warehouse and their pick up, as well as what happens directly after supplier leaves our house. The last mile makes another context for effective leverage of Marketing Automation. Aside from product delivery itself, it goes one step further providing client with […]
Law firms often believe that marketing department will help them quickly and easily acquire dozens of new clients. The truth is many of them don’t follow and cope with the latest marketing technologies and solutions and they are practically absent in digital communication channels.
Dynamic banners in e-mail messages is new functionality in SALESmanago. The new option allows to place an area in every newsletter template, where system will automatically embed appropriate banner, on the basis of recipient’s behavioral data. This is an ideal solution if we want to enhance the adjustment of message content, especially when only a […]
It’s harder and harder to cut through to potential client in the information chaos flooding us from everywhere and through all possible channels. For that reason, there’s need for stronger and more personalized relations with the receiver. One of the most successful methods to maintain proper relation with clients is e-mail marketing, which implemented accordingly, […]
![[Tips & Tricks] 7 tricks to boost data collection now that the cookie’s crumbled](https://blog.salesmanago.com/wp-content/uploads/2021/11/tt-22-mcEN-1024x536.png)
Collecting zero-party data is not that hard, once you have a good idea and proper tools to execute it. The necessity of building a zero-party data collection strategy may be closer than you think. Here are 7 tricks to boost data collection in a cookieless world. The shift away from third-party cookies […]
As NFTs market rises, so do uncertainty, if the new technology is really good and able to support a sustainable business model. However, most of the articles in the matter of utilizing NFTs for eCommerce purposes lack the fundamentals necessary to grasp the nature of NFTs. Maybe this is the reason why some […]
Buy now, pay later purchase model is nothing new, but somehow now is booming, and the steady increase of its market share at a CAGR of 13.23% is expected. The consumers demand it, as research shows, and the e-commerce entities are especially obliged. At the same time, it provides the retailers with chances […]
![[Tips & Tricks] TOP 20 ready-to-take Workflow templates modeled after top eCommerce performers’ processes](https://blog.salesmanago.com/wp-content/uploads/2021/11/forrest-1en-1024x536.png)
A proper automation can save your business a lot of marketing dollars. Marketing Workflows are one of the neatest and most effective ways to implement automation in your marketing processes. For those of you who want to get inspired or simply are not workflow-fluent yet, we made 20 ready-to-use templates based on eCommerce top […]
In 2021, privacy issues will probably dominate marketing practices and customs. Everybody expects its major influence on the data gathering, storing and usage process, and the new regulations are frequent. The eCommerce companies as well as their tech partners brace themselves to meet the consequences of this trend. But is privacy a thing the […]
![[New Feature] Dynamic Web Push—finally a fully-fledged sales tool driven by CDP and AI capable of delivering 1-to-1 personalized offers across Omnichannel Workflows](https://blog.salesmanago.com/wp-content/uploads/2021/10/nf-moengageEn2-1024x536.png)
Dynamic Web Push notifications make a striking difference in marketing results. According to MoEngage, it increases engagement by up to 6.5%. It also translates into revenue in your online store. From now on, you have the ability to use the complete Dynamic Web Push Notification tool to deliver fully automated, CDP data-driven, and AI-powered […]
We are used to the notion that the news on plane crashes, war casualties, car crash fatalities or a prospect of imminent demise tend to drive people to a more philosophical mood. They begin to reflect on the fragility of their existence and the futility of all the material aspects of their lives. This […]
![[Tips & Tricks] 5 tips on how to use zero-party data to engage in a more meaningful way with your audience](https://blog.salesmanago.com/wp-content/uploads/2021/10/tt-big-accentureEN-1024x536.png)
Zero-party data is the best way to engage audience groups to interact with your brand. The information your customers give you about their preferences, interests, or demographics is the perfect foundation for marketing activities that will really matter to them. Here are 5 robust examples of how to turn zero-party data into marketing gold. […]
Claims about Apple’s new Mail Privacy Protection forever changing the landscape of email marketing are overstatements. Of course, it is a change, but given the tech giant’s customers’ demand more privacy, it was to be expected and is just another indicator of a trend. There is more than one way to deal with this […]
![[Tips & Tricks] 20 tips from top performing Marketing Automation specialists to survive in a cookieless digital world](https://blog.salesmanago.com/wp-content/uploads/2021/10/tt-dentsu-10-15en-1024x536.png)
The post-cookie marketing landscape creates a plethora of marketing opportunities. To navigate it efficiently, it’s worth exploring alternatives to third-party data-driven marketing. Here are 20 tips from top experts on how to navigate this world and create ethical campaigns with the resources available. Almost half (49%) of respondents believe that data privacy is […]
