Marketing Automation systems and tools become more and more popular, not only among big businesses but also among those smaller, employing a dozen or so staff members. Particularly in a situation, when we have limited resources, the systems for Marketing Automation meet expectations of small businesses or even start-ups. Why is that?
Posts from category: SALESmanago
Marketing Automation is an attractive solution, which allows to increasingly acquire new leads. After all, who wouldn’t like to have ‘magic instrument’ that automatically generates potential clients and then turns them into a real contracting party. Actually, it doesn’t require much to launch first automated project. However, there are a few factors to make it […]
In spite of the fact that Marketing Automation booms worldwide and statistics and effectiveness rates like ROI and ROMI prove its efficiency, there’s certain volume of companies and marketing departments still not convinced to shift their activities strategies to automation. Why is that?
The time, when marketing was boiled down to adverts or commercials in a single channel only is over. In order to pursue successful campaigns, it turned out necessary to carry on multichannel and multistage marketing activities. Popular concepts say that in order to reach particular target group, a from of the message and applicable channel […]
No doubt the success of Marketing Automation class systems in the recent years is related to the effectiveness of reaching potential clients with accurately tailor-made offer, based on personal data, activities and individual preferences. Marketing Automation is a prospective venture because it gives clients what they need – the power to choose. In marketing, automation […]
In a previous entry about conversion, we detailed five proven practices, which have real influence on building communication strategies and as a result foundation for sales conversion. The role of storytelling, reviews and opinions from clients and particularly regular analysis of conversion rates was highlighted. Reading today’s entry, you’ll learn ten proven methods to increase […]
High sales conversion rate is often regarded a signal of company success. However, in order to be able to follow its gradual growth, it’s worth to know what stands behind this boost and what activities to start with in order to efficiently and mindfully build value of the company. Below, you’ll find five elements it’s […]
Customer Relationship Management is a solution, which has revised the process of sales and customer service. While many CRM systems include certain marketing tools, none of them can substitute or provide solutions required by marketers to carry out integrated marketing campaigns. CRM is a valuable solution to follow the sales but it doesn’t provide complete […]
Marketers constantly search for new approaches to achieve better and better results of their campaigns and this way gain higher ROI ratings. Businesses have been evolving and expanding day in, day out. Accomplishing desired goals becomes real challenge for marketing departments. Fortunately, there is something that grants them coherent and efficient processes and at the […]
Marketing Automation lets you know your potential customers better and adjust communication to their profile, needs or buying process stage. But apart from contact data, history of interactions and transactional data, it is recommended to feed your marketing ecosystem with information that visitors can share with you voluntarily. Such possibility has just been unlocked by […]
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Your favorite marketing tools are now more accessible than ever with SALESmanago. Enjoy them all in one place. Just click. Empower your marketing with customer data using all your favorite tools. Use ready-made integrations or add the Monitoring Code to your website to integrate it with SALESmanago in no time. Integration fuels marketing […]
In our last marketing insight, we paid closer attention to conversion rate and its fundamental meaning for eCommerce—after all, an online shop with millions of visitors that does not sell is just a website. Today, we will show you 10 practical ways to push the conversion rate higher and higher every month. […]
In one of our earlier insights, we showed how the rise of the CLV-ROI approach is changing eCommerce business models. But let’s get right to the point of this marketing insight: Turning your customers into loyal fans requires you to first convert visitors into customers. This is why we understand conversion rate (CR) […]
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As we launched our Customer Preference Center at the beginning of this year, it opened up an entirely new world of hypersegmentation possibilities. Now, the creative utilization of many of our features will enable you to deliver a message always tailored to individual needs and tastes, and turn your CDP into the Customer […]
In unprecedented times of global pandemic, we have seen many behavior shifts as the pandemic enters its prolonged period. The growing digitalization of our behaviors has reached unpredicted levels of scale and demography. And there is not too much space on the screen. The battle for attention intensified. Attention is scarce. The explosion […]
We meticulously researched the latest customer trends to separate the wheat from the chaff and provide you with a reliable sense of the general direction of eCommerce’s evolution. Here is what we discovered: Customers are going mobile Customers tend to discover more products online than in stores. 55% of them prefer […]
How could one open up new opportunities for preference-based advertising and add a human factor to communication by confronting raw data with the real needs of real customers? The answer is: by emphasizing zero- and first-party data. What are they? Why should you collect them, and how do you do it? Here’s our […]
How could one open up new opportunities for preference-based advertising and add a human factor to communication by confronting raw data with the real needs of real customers? The answer is: by emphasizing zero- and first-party data. What are they? Why should you collect them, and how do you do it? Here’s our […]
The last touch ROAS is still dominating the attention of marketers, as a crude, but simple measurement tool. In the new privacy-dominated eCommerce landscape, this will have to change. Metrics supporting ROAS will suffer from a lack of tracking data and very limited ways of device identification. Lack of third-party cookies will only […]
A recent survey from CommerceNext shows 39% of retailers and brands are apprehensive about the new privacy, post-cookie environment. The survey also studies their strategies for navigating through it. A staggering portion of eCommerce seems to be unaware of the role zero-party data can – and will – play in this new, privacy-oriented […]