Marketing Automation systems and tools become more and more popular, not only among big businesses but also among those smaller, employing a dozen or so staff members. Particularly in a situation, when we have limited resources, the systems for Marketing Automation meet expectations of small businesses or even start-ups. Why is that?
Marketing Automation is an attractive solution, which allows to increasingly acquire new leads. After all, who wouldn’t like to have ‘magic instrument’ that automatically generates potential clients and then turns them into a real contracting party. Actually, it doesn’t require much to launch first automated project. However, there are a few factors to make it […]
In spite of the fact that Marketing Automation booms worldwide and statistics and effectiveness rates like ROI and ROMI prove its efficiency, there’s certain volume of companies and marketing departments still not convinced to shift their activities strategies to automation. Why is that?
The time, when marketing was boiled down to adverts or commercials in a single channel only is over. In order to pursue successful campaigns, it turned out necessary to carry on multichannel and multistage marketing activities. Popular concepts say that in order to reach particular target group, a from of the message and applicable channel […]
No doubt the success of Marketing Automation class systems in the recent years is related to the effectiveness of reaching potential clients with accurately tailor-made offer, based on personal data, activities and individual preferences. Marketing Automation is a prospective venture because it gives clients what they need – the power to choose. In marketing, automation […]
In a previous entry about conversion, we detailed five proven practices, which have real influence on building communication strategies and as a result foundation for sales conversion. The role of storytelling, reviews and opinions from clients and particularly regular analysis of conversion rates was highlighted. Reading today’s entry, you’ll learn ten proven methods to increase […]
High sales conversion rate is often regarded a signal of company success. However, in order to be able to follow its gradual growth, it’s worth to know what stands behind this boost and what activities to start with in order to efficiently and mindfully build value of the company. Below, you’ll find five elements it’s […]
Customer Relationship Management is a solution, which has revised the process of sales and customer service. While many CRM systems include certain marketing tools, none of them can substitute or provide solutions required by marketers to carry out integrated marketing campaigns. CRM is a valuable solution to follow the sales but it doesn’t provide complete […]
Marketers constantly search for new approaches to achieve better and better results of their campaigns and this way gain higher ROI ratings. Businesses have been evolving and expanding day in, day out. Accomplishing desired goals becomes real challenge for marketing departments. Fortunately, there is something that grants them coherent and efficient processes and at the […]
Marketing Automation lets you know your potential customers better and adjust communication to their profile, needs or buying process stage. But apart from contact data, history of interactions and transactional data, it is recommended to feed your marketing ecosystem with information that visitors can share with you voluntarily. Such possibility has just been unlocked by […]
A recent survey from CommerceNext shows 39% of retailers and brands are apprehensive about the new privacy, post-cookie environment. The survey also studies their strategies for navigating through it. A staggering portion of eCommerce seems to be unaware of the role zero-party data can – and will – play in this new, privacy-oriented […]
The latest earnings call by the social media giant was less than stellar pointing to the changing tide in the online advertisement space. What does it mean? On Wednesday, February 2, 2022, Facebook held their Q4 earnings call. This was not Facebook’s finest hour. They forecasted that the revenues for 2022 to be […]
SALESmanago, a leading end-to-end martech platform used by over 3000 mid size eCommerce businesses including New Balance, Converse or Vodafone relaunched it’s Customer Data Platform with a dedicated set of features enabling businesses to gather, manage Zero Party Data. These are data voluntarily left by the customers. They are widely known as the […]
Companies’ carbon footprints have become an increasingly important issue to customers, and businesses are frantically looking for ways to reduce their size. We identified 7 ways in which zero-party data may be of help in your efforts to make your business model more sustainable—both in terms of business sustainability, and the environment. Turning […]
![[New Feature] New standard of SaaS Human Interface anatomy makes navigation 60% faster and requires ⅓ fewer clicks.](https://blog.salesmanago.com/wp-content/uploads/2022/01/humaninterfaceEn-1-1-1024x536.png)
In order to radically enhance your experience with our system, we redesigned its interface from the ground up. To start, we prepared pioneer Human Interface guidelines, inspired by the latest design trends for the most intuitive operational systems. Accurate execution of the design principles led us to elevate User Experience to the level […]
![[Tips & Tricks] Tackle the 4Es of New Marketing Mix with CDP](https://blog.salesmanago.com/wp-content/uploads/2022/01/4-01-artEn-1-1024x536.png)
A good Marketing Mix includes the 4Ps. But, is it enough to succeed in the digital world? If not, which solutions can be used to bridge the gap? Is the Customer Data Platform the key? Keep reading to find out. The line dividing the change from one paradigm to the next is often […]
Raise the sail! … Or the sale, if your proverbial “ship” happens to be an eCommerce business. Such a decision never seems wrong; this is what brave, relentless managers and captains do. But, to keep the metaphor relevant, let’s assume the ship is sinking. Will simply going forward faster stop you from ending […]
![[Tips & Tricks] 10 expert tips on how to make zero- and first-party data the bloodstream of your business](https://blog.salesmanago.com/wp-content/uploads/2021/12/14-12-acEN-1-1024x536.png)
Amid the digital revolution, data is what drives businesses and helps them run smoothly. Collected wisely and used repeatedly, it improves performance in most areas of an organization. How do you gain a global perspective on zero- and first-party data to permanently integrate it into the bloodstream of your business? Time and time […]
Customer Engagement is a direct consequence of Customer Experience. It is therefore the best measure for the effects of your hard work as well as a blueprint for improvement in product / service and all the services associated with it. In this article, we will present you with 10 most useful customer engagement […]
SilverTree and Perwyn investment will fuel SALESmanago’s international expansion and support its trajectory in becoming the leading European SaaS marketing automation and customer data platform focused on mid-market e-commerce SALESmanago is a high growth company and added over 300 mid-market and enterprise customers (on average 50% growth per annum) Blue chip customers include […]
