According to last year report by Gertner Research, about 45% of users visiting WWW page are likely to make a purchase. If for some reason they don’t, it is estimated that within 12 months the same persons will take advantage of the competition services and about 75% of them will make a purchase directly, from […]
Posts from category: SALESmanago
Taking advantage of Marketing Automation systems has become more and more popular. Till December 2013 alone, almost 60% of world leading companies invested in automation of their marketing and 2/3 of western firms aim to implement such system in 2015. Entrepreneurship boost, greater awareness of running own businesses and receptive market are only in favor […]
A start-up is typically a small business or temporal organization, usually being in the development phase only and actively searching for new solutions, most of all in IT and new technologies sector. Start-up is also an idea for a business or a concept and when it’s good enough and promising it has chance to come […]
Monitoring of persons using the Internet gives rise to intense emotions and controversy. Yet, in the case of Marketing Automation systems, monitoring and identification of persons on WWW page have positive tone. It’s the result of marketing and sales automation concept. Its foundation is sending messages desired by the recipient at the right time and […]
Lead Nurturing is still relatively new concept related to sales – marketing activities, whose function is to prepare potential client to make a purchase. The aim of Lead Nurturing programs is to provide potential customer with essential knowledge to carry out effective sales action. However, there’s a long way from sales talks to completing the […]
A/B tests is a research method, which consists in effectiveness verification of e-mailing, WWW page, layout clarity, newsletter template, contact form or another component which effectiveness, reception level and conversion we would like to measure. A/B tests are often called an experiment, since testing persons, often trial and error like, experiment with the form and […]
Customer lifecycle management is a concept according to which it’s possible to monitor and influence customer lifecycle from the moment of acquisition till initial or consecutive sales. Marketing Automation allows for relevant communication on every stage of customer lifecycle. Thus, we build and keep relations with current and potential customers.
Marketing Automation is a multifunction system and it merges the work of marketers, salespersons and managers, enhancing the performance of a few departments. However, its improper utilization or rather unconscious and misconceived activities can negatively influence the process as a whole. Below, we list find 5 steps, which once you are aware of, will make […]
XXI century sees the bloom of new technologies, applications, systems and tools. Thus, it requires marketers to know them and be able to take advantage of them in their daily work. However, the selection of particular solutions becomes tricky. Marketers are not only expected to have typical knowledge of marketing but also programming or completing […]
When talking about effective e-mail marketing, the right timing plays a critical role. In fact, regardless of how content valuable and personalized our e-mailing is, with an inaccurate time, e-mailing we won’t accomplish our plan. The only thing we may gain is low open and click through rate.
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In 2023, 2erre Organizzazioni set out with ambitious goals: to elevate their sports tourism brand, TorneiGiovanili.com, by enhancing their digital marketing and lead generation strategies. Thanks to a robust collaboration between the client, Agency AI6, and the SALESmanago Team, these objectives were not only met but surpassed, laying a strong foundation for continued […]
Company Overview Winn Scandinavia, Sweden’s largest Car Audio Company, is a leader in the home and car audio industry. With a revenue of 252 Million SEK in 2023 and a team of more than 75 audiophiles, Winn Scandinavia operates under several brands, including BRL Electronics, Ljudfokus.se, CDbilradio.se, and Carsound. The company also […]
1. Name, position, in SALESmanago since… Tomasz Lipiec, Partner Manager, in SALESmanago since March 2021. 2. Coffee, workout, meditation – how do you start your work day and get ready for conquering the world? I currently start the day by making a bottle of milk for my youngest daughter 🙂 […]
Imagine that you have an amazingly effective landing page, thanks to which you dynamically generate new leads. The statistics are soaring and sales are growing at a dizzying pace. How to create a good landing page that will attract attention? The landing page is the place that the recipient reaches after clicking on […]
Greg Blazewicz (CEO), Auke Grondsma (VP of Sales), Ian MacLeod (CMO), James Eastwood (CPO) 26th September, 2022, Krakow: Following a nine-digit Euro investment of Silver Tree and Perwyn, SALESmanago is strengthening its C-Level executive team to help grow the company from 20 to 100 million Euro revenues in the next four years and […]
Inflation makes customers think twice before they decide to open their wallets. And although they are still buying, their behavior has changed. In the eCommerce sector, we observe an inflation-induced loyalty recession that puts marketers in a paradoxical situation: they must increase their effectiveness without increasing the costs of operations. There is a […]
As in the Chinese proverb, we live in interesting times that challenge us to transgress our limitations and act more effectively—to put it simply, the lean way. In this article, we outline the most urgent challenges in today’s eCommerce Marketing and provide clues on how to brace for the change that is already […]
1. Name, position, in SALESmanago since… I originally started my journey in SALESmanago by responding to an ad on LinkedIn I think it was- I had recently moved to Poland from the UK so was looking for an opportunity in a business/sales or marketing sector. I joined the team as a partner […]
In the previous article, we observed that Lean Marketing requires intelligent, highly efficient small steps instead of great marketing plans. In this article, we will show you 4 practical ways to make such steps so you can find your ideal customers among the existing ones and build true Customer Intimacy with them. […]
First, there was Lean Manufacturing, then Lean Management. This constituted the common understanding of the term Lean, which means achieving goals without costly waste or surpluses—of time, resources, or effort. Lean Marketing is about all that, plus it draws from the Agile project management style. Lean Marketing is also much easier to do […]