Do you feel like Winnie the Pooh sometimes? The more you look inside (Analytics) the more Piglet (your audience) isn’t there. You stare at the sad, flat graph and think: „How will potential customers find my business? How to show them my brand? How to let them know that I exist and wait for them? […]
Posts from category: Recommended
What do Artificial Intelligence, Marketing, and IoT have in common? A lot! In fact, these technologies promise to bring communication between companies and customers, both in B2B and B2C models, to a new level, which we could even call “extreme”. Innovations such as the Internet of Things and Artificial Intelligence are in fact to make […]
Web Push notifications are a new, convenient, and fast way to communicate with users. They don’t require tiresome forms to be filled in. Instead, they are sent straight to the users’ devices and displayed in real time, resulting in 30 times more clicks than an average email. Together with our sales and support teams, I […]
Conversion is a transaction when you look at it. First, you have to grab website visitors’ attention, then tell them your offer, name the price, and finally push them gently towards the ‘purchase’. Even though multiple tools could work well this scenario, pop-ups are still one of the most effective. I don’t want to bore […]
No abandoned shopping carts is the dream of any online shop. But recovering abandoned carts is much more than just sending a few emails. You’ll get better results when you run more than just one or two cart recovery campaigns. You need to put the extra effort in! Today I will show you 7 different […]
We have created a new generation email designer! We work on many innovative solutions. We adopt, create and upgrade futuristic technologies like AI, machine learning, and sales bots. However, once in a while, we come across a simple, yet ingenious tool, we redesign and breathe new life into it. Our most recent project […]
Do you remember the first essay you ever wrote? Do you remember how long it took you to get started? Some of us – the lucky ones, had had a teacher who explained the methodology of writing. The rest kept dreaming of a handbook that would guide them, step by step, through the whole process… […]
The strength of the successful marketing campaigns often lays in their simplicity. We – marketers surrounded by marketing novelties and spammed with their creators’ ideology – tend to forget that sometimes the easiest way is the best way. We also forget another important truth – simple doesn’t mean plain or vulgar. Simple tool, such […]
Open rate and click-through rate are the most common performance indicators for email campaigns. This makes sense, to an extent, as long as you understand the data in context. For email campaigns, this context is deliverability. Deliverability is made up of a number of factors characteristic to the logic of electronic mailing – from the […]
The Winter is Here and The Game of Thrones Season 7 is coming. For the last time, we will cry for dead favorites, and cheer those who survive. Personally, I’m delighted with the idea of great and noble houses of Westeros heptarchy. Each of them has separate fashion, style, religion, lifestyle and, of course, words. […]
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YouTuber Tomasz Rożek’s channel, “Science. I like It,” recently featured a fascinating discussion on “Next Steps of AI Expansion” with Aleksandra Katarzyna Przegalińska-Skierkowska. While the lack of English subtitles remains a mystery, the conversation itself is a must-watch. Plateau of productivity Tomasz Rożek graduated in physics and journalism from the University […]
Since 2020, Google has been announcing plans to remove third-party cookies from Chrome to enhance user privacy. However, on July 22, Google revealed that they are no longer moving forward with this plan. So, should we even care anymore? Earlier this year, Google began a phased rollout of third-party cookie deprecation to […]
As we have crossed the midpoint of 2024, it’s an opportune moment for Chief Marketing Officers (CMOs) to evaluate progress and ensure their strategies align with… the “dynamic landscape” would be an understatement, really. With Gartner identifying AI integration, evolving marketing roles, and cross-functional growth as top priorities for 2024, CMOs need to […]
Take a cheese cooperative steeped in tradition, crafting Parmigiano Reggiano since 1967, nestled in Italy’s renowned “food valley.” Now, picture them taking their age-old craft and propelling it into the digital age with impressive results. That’s the story of 4 Madonne Caseificio dell’Emilia. The Challenge: Maintaining Tradition in a Digital World […]
Google is stuffing powerful new AI tools into tons of its existing products and launching a slew of new ones. Experts point out it’s a high-risk strategy, given that AI language models have numerous flaws with no known fixes. But this is Google. We, marketers working across operations of all possible sizes, are […]
Focus Garden, the premier destination for high-quality garden furniture and supplies, cultivates success as meticulously as their customers cultivate their gardens. We’re proud to support the company in their digital journey, focused strategically overcoming challenges and setting new standards in customer engagement. In less than a year, our collaborative efforts with Focus […]
If you haven’t heard of zero-party data’s immense benefits for online businesses, you must’ve spent the last two years under a particularly cozy rock ? But don’t fret – let us give you a quick rundown of the benefits before we dive into how you can harness this goldmine, maximize the utility […]
SALESmanago, a leading no-code CDP & Marketing Automation platform, is excited to announce significant changes to its leadership team, aimed at enhancing our delivery of end-to-end solutions to the mid-market. With a focus on actionable data insights and a flexible workflow management engine, we enable our clients to run automated, omnichannel marketing campaigns […]
![[New Feature] Shine the light on your hidden visitors with Spotlight](https://blog.salesmanago.com/wp-content/uploads/2024/04/1-9-1024x536.png)
The data noise can keep you in the dark – that’s why Spotlight shines the light on the hidden visitors and helps convert them into loyal Customers. Understand your anonymous shoppers and tailor personalized website campaigns based on their behavior. With approximately 85% of website visitors remaining anonymous, it’s crucial to understand […]
Picture an iceberg. But not the looming danger kind. This is an IceCREAMberg. Made of all the goodies eCommerce marketers can dream of. This part, above the water line, is the part you have access to. But this is just 14% of it all. This is your customer base. The rest, a whopping […]