GetApp, a Gartner’s company, included SALESmanago in a new quarterly Top 25 Marketing Automation solutions ranking, naming it a Category Leader. The list was based on “five-factor ranking” and involved analysis of product features, data security, integrations, and user reviews. SALESmanago was ranked at the 13th position, overtaking widely known Marketing Automation applications, such as […]
Posts from category: Marketing Automation
Ecommerce grows at the fantastic rate, conquers new territories and evolves. Online shopping gets more popular, more intuitive and more convenient. What will change in the next 5 years? We can spot promising trends. Amazing shopping experience. Download free ebook 1. Droids, not drones. How to speed up delivery process? The drones hype […]
People spend 1.7 hours per day on social media, 20+ minutes of that on Facebook (Global Web Index, comScore). Unfortunately, for marketers it’s still a terra incognita. Most of the widely applied strategies don’t explore the potential of social media but focus on the tip of an iceberg, exposing serious misconceptions that lie behind. As […]
SALESmanago Marketing Automation presents a module that integrates Facebook Ads with Marketing Automation processes directly. By using complete behavioral and transactional profiles, marketers can reach customers and groups of customers in a more precise, automated and efficient way. It’s one of the first solutions of this kind in the world. The integration was designed to address […]
Email marketing needs marketing automation to survive. Open Rates for bulk newsletters dropped 4 times in the last 5 years (Gleanster). Such messages no longer appeal to consumers, who expect personalized communication. But what it means exactly? 10 Commandments of Email Marketing. Download Free Ebook Beyond the hype: the essence of personalization It’s a capacious […]
Apps reflect our lifestyle. It no longer shocks us that 80% of internet users own a smartphone, and close to half of the people aged 16-24s prefer their mobiles over laptops, with only a ⅓ of this group identifying laptops as their favored device (Global Web Index ). Everything goes m-size. Smartphones became our artificial […]
With a tight marketing budget, you can’t allow yourself for bad resources allocation, yet small companies and start-ups tend to repeat the same mistakes all the time. 1o Ideas for Omnichannel Marketing. Download a free ebook and take Your SME to the next level! Hateful Eight by Brian Sutter Brian Sutter listed top 8 […]
When you choose Marketing Automation Platform, it’s a good idea to know exactly what do you expect from it and what problem(s) do you want to address. The Precise definition of your needs will be vital to picking the right software for your business. You might use the list below to find these. You know […]
It’s high time to end with traditional bulk newsletters and replace them … with what? Below we list the best ideas for unique personalized email campaigns that unlock the potential of Email Marketing Automation. Deliver Amazing Shopping Experience. Download the Free Guide 1. Abandoned Cart Rescue Email It’s one of the most popular solutions […]
Why consumers press unsubscribe buttons? Many misconceptions arise around the question. We believe it’s not about too many or too few emails but relevance and value. The other overlooked problem is permission: if your list wasn’t correctly built, no wonder that contacts leave. You can’t force someone to be with you! In email marketing, quality […]
Sferis is a dynamically growing online store that offers its customers an extremely rich product portfolio. The store’s offer includes products for consumer electronics, homefurnishings and accessories for developing your hobby. The idea of the store is to provide the highest quality products and services to the market, while offering as much choice as […]
Customers’ reviews can be one of the most significant factors that trigger purchasing decisions. They can ensure shoppers about their choice or help to select other products. Moreover, they are social proof of your products’ quality and build trust. As Spiegel Research Center claims, displaying reviews can increase conversion rates by 270%. While some online […]
Understanding what really affects sales at online store and what drives revenue growth is a holy grail of all eCommerce marketing world. This is why, SALESmanago, following intensive discussions with Customer Advisory Board, a group of representatives of key customers, mostly largest European eCommerce & B2C Companies, introduced a completely new analytical features. They help […]
When making decisions we use cognitive schemes which are hard to overcome, and we surround ourselves with things that suit our beliefs. A human factor is a sales factor People think heuristically, and once we realise it, we can predict their behaviour, and also personalise products precisely for them. Using this knowledge we […]
How not to lose these customers who had unsubscribed from your newsletter? What to do in a situation when the customer will reject your perfect newsletters consciously? You’ve already lost time and money on, so if you don’t want to reclaim your customers, just let it go. However, if you decide to analyze this phenomenon, […]
Probably all of us had the opportunity to meet with the loyalty program while doing even everyday shopping. In exchange for a specific amount of money spent on purchases, companies offer additional benefits, often in the form of a discount on subsequent purchases. What are loyalty programs, what can we gain from them and how […]
On May 14th, Karol Bzymek – Digital and IT Director at Yves Rocher, will be talking about how SALESmanago increased the effectiveness of marketing activities and how it helps to implement the company’s digital strategy in key European markets. Join the webinar and learn how the implementation of marketing automation on the local market evolved […]
Millennials, also known as the Y generation, are undoubtedly the biggest challenge for sellers, employers and marketers. The main problem is finding the right way to communicate with this most narcissistic generation. As we mentioned in our previous article “How to reach Generations X, Y and Z: marketing tips” Millennials are born in […]
Generate 100 000 EUR during one campaign… It would feel good, right? To be able to generate 100 000 EUR through a relatively simple campaign. A campaign that can be reused, year after year, without having to put too much work into it. Also, take into account that the campaign is highly targeted – which […]
“What we know is just a drop. What we do not know is the whole ocean. ” You read this text because you probably want to catch the droplets of knowledge that Isaac Newton spoke about – drop into a droplet and eventually explore the ocean. Marketing is a rapidly growing field and it is […]