Ecommerce grows at the fantastic rate, conquers new territories and evolves. Online shopping gets more popular, more intuitive and more convenient. What will change in the next 5 years? We can spot promising trends. Amazing shopping experience. Download free ebook 1. Droids, not drones. How to speed up delivery process? The drones hype […]
Posts from category: Marketing Automation
People spend 1.7 hours per day on social media, 20+ minutes of that on Facebook (Global Web Index, comScore). Unfortunately, for marketers it’s still a terra incognita. Most of the widely applied strategies don’t explore the potential of social media but focus on the tip of an iceberg, exposing serious misconceptions that lie behind. As […]
SALESmanago Marketing Automation presents a module that integrates Facebook Ads with Marketing Automation processes directly. By using complete behavioral and transactional profiles, marketers can reach customers and groups of customers in a more precise, automated and efficient way. It’s one of the first solutions of this kind in the world. The integration was designed to address […]
Email marketing needs marketing automation to survive. Open Rates for bulk newsletters dropped 4 times in the last 5 years (Gleanster). Such messages no longer appeal to consumers, who expect personalized communication. But what it means exactly? 10 Commandments of Email Marketing. Download Free Ebook Beyond the hype: the essence of personalization It’s a capacious […]
Apps reflect our lifestyle. It no longer shocks us that 80% of internet users own a smartphone, and close to half of the people aged 16-24s prefer their mobiles over laptops, with only a ⅓ of this group identifying laptops as their favored device (Global Web Index ). Everything goes m-size. Smartphones became our artificial […]
With a tight marketing budget, you can’t allow yourself for bad resources allocation, yet small companies and start-ups tend to repeat the same mistakes all the time. 1o Ideas for Omnichannel Marketing. Download a free ebook and take Your SME to the next level! Hateful Eight by Brian Sutter Brian Sutter listed top 8 […]
When you choose Marketing Automation Platform, it’s a good idea to know exactly what do you expect from it and what problem(s) do you want to address. The Precise definition of your needs will be vital to picking the right software for your business. You might use the list below to find these. You know […]
It’s high time to end with traditional bulk newsletters and replace them … with what? Below we list the best ideas for unique personalized email campaigns that unlock the potential of Email Marketing Automation. Deliver Amazing Shopping Experience. Download the Free Guide 1. Abandoned Cart Rescue Email It’s one of the most popular solutions […]
Why consumers press unsubscribe buttons? Many misconceptions arise around the question. We believe it’s not about too many or too few emails but relevance and value. The other overlooked problem is permission: if your list wasn’t correctly built, no wonder that contacts leave. You can’t force someone to be with you! In email marketing, quality […]
Contemporary consumers go through 90% of Buyer’s Journey on their own before reaching out to the salesperson. The way to purchase gets less and less linear: customers use multiple devices, move between the channels, migrate between online and offline. Today you probably see much more variants of buyer’s journey that you used to see in […]
Sorry. No data so far.
An NSDAP member, fighting off his mid-life crisis getting involved in an extra-marital affair with an 18-year-old student and, last but not least, one of the most important contemporary philosophers. Can that man have anything in common with developing a sales strategy for an automotive business? He surely can. More than you could ever imagine! […]
Will spending your time in the company of other marketers make you a better one? This is how Woody Allen seems to question the sense of making it to yet another industry conference. Find out more of Woody Allen’s quotes that look as if they were meant specifically for the world of marketing, giving you […]
Arthur Schopenhauer is a philosopher known mainly for pessimistic memes discouraging us from taking action. It turns out, however, that his thoughts are surprisingly well aligned with the reality of a marketer’s job. Schopenhauer devised a system, which aptly describes the way we act. He noticed a force inherent in human beings, which he […]
![New SALESmanago customers: SVANTEK, Corbetoboots, Dealer BMW, Jeep, Alfa Romeo [May 2019]](https://blog.salesmanago.com/wp-content/uploads/2019/06/business-deal-collaboration-colleagues-1483933-1024x682.jpg)
We are glad, that variety of companies decided to using SALESmanago, because it confirms comprehensive opportunities of Marketing Automation. In May circle of our customers has increased of online stores, advanced devices’ producers and a big car dealer. GAZDA GROUP– seven modern authorized dealer points of well-known brands: BMW, Skoda, Fiat, Alfa Romeo, Jeep, […]
Sferis is a dynamically growing online store that offers its customers an extremely rich product portfolio. The store’s offer includes products for consumer electronics, homefurnishings and accessories for developing your hobby. The idea of the store is to provide the highest quality products and services to the market, while offering as much choice as […]
Customers’ reviews can be one of the most significant factors that trigger purchasing decisions. They can ensure shoppers about their choice or help to select other products. Moreover, they are social proof of your products’ quality and build trust. As Spiegel Research Center claims, displaying reviews can increase conversion rates by 270%. While some online […]
Understanding what really affects sales at online store and what drives revenue growth is a holy grail of all eCommerce marketing world. This is why, SALESmanago, following intensive discussions with Customer Advisory Board, a group of representatives of key customers, mostly largest European eCommerce & B2C Companies, introduced a completely new analytical features. They help […]
When making decisions we use cognitive schemes which are hard to overcome, and we surround ourselves with things that suit our beliefs. A human factor is a sales factor People think heuristically, and once we realise it, we can predict their behaviour, and also personalise products precisely for them. Using this knowledge we […]
How not to lose these customers who had unsubscribed from your newsletter? What to do in a situation when the customer will reject your perfect newsletters consciously? You’ve already lost time and money on, so if you don’t want to reclaim your customers, just let it go. However, if you decide to analyze this phenomenon, […]
Probably all of us had the opportunity to meet with the loyalty program while doing even everyday shopping. In exchange for a specific amount of money spent on purchases, companies offer additional benefits, often in the form of a discount on subsequent purchases. What are loyalty programs, what can we gain from them and how […]