Ancient Greeks developed the concept of pharmakon: a drug that can both heal you and hurt you. If you take just a little dose, it’s beneficial, but if you overdose, it will amplify your pain. The point behind the term is that there is too much of a good thing. And today we experience that […]
Posts from category: Marketing Automation
Marketing Automation will revolutionize your company: you’ll see measureable growth in numerous areas, from lead generation to sales. Marketing and sales departments will stop working silo-like and begin true, constructive cooperation. How Marketing Automation changes companies? – 70% faster sales cycles – 9,3% higher sales quota achievement – objective focus through marketing metrics – […]
In 2009 Aleksander Ovechkin, owner of two marketing agencies, decided to buy a strip club. There were thousands of places like this in Moscow these days, and the majority of them was somehow connected with houses of ill fame. Aleksander’s idea’s innovation laid in using B2B and B2C marketing tools – a complete novelty in […]
Tests and experiments are the lifeblood of good marketing. This technique liberates you from clichés, common knowledge and following safe paths others go. Instead, you can explore what works for your audience and shape your actions according to data. In other words, you gain power and control. Are you ready for it? Definition of […]
If you are a business person or a marketer, you’re probably interested in the infinite potential of human imagination reflected in new startups. They inspire and show how to think outside the box to solve problems – and which new products and services are needed, which target groups weren’t activated so far, etc. We picked […]
Today digital marketers (and their supervisors) can get lost in the buzzword jungle. With so many new shiny terms around, they have serious problems with deciding in what to invest to see the ROI. Mostly they consider content marketing and Marketing Automation, which seem omnipresent and at the same time very different: when content feels […]
Why doesn’t Inbound work? Is Inbound dead? There are so many misconceptions surrounding Inbound Marketing that practitioners might find it hard to work with it properly. In addition, the philosophy has to evolve — a lot has changed since 2011, when the term was coined. The mobile revolution and appification of everything will or leave the inbound untouched. Have you noticed […]
We dream about machines that help us in everyday life from a long time. Movies are full of these visions – just to mention Iron Man’s Jarvis, or Samantha from Her. Is there a threat that you fall in love with your virtual assistant? Not today! It’s hard to fall for Cortana or Siri, but […]
Last week I was in an apparel store, where a female customer was trying numerous dresses, blouses, and trousers. The shopping assistant was bustling around her, bringing new and new items, making style recommendations, and when the girl finally liked the dress, the assistant invited her to pay. The girl bursted into laughter. “I’m not […]
Marketing Automation grants you an access to infinite knowledge about your customers: their habits, preferences, demographic profile. How to turn this data into action? One of the ideas is creating the Buyer Persona: a model customer, the avatar of a perfect client. Learn more about Buyer Persona: download free ebook What Buyer Persona […]
![[RSBM] Research Saturday Buy Monday – the new phenomenon of the Online Business](https://blog.salesmanago.com/wp-content/uploads/2019/10/oct-blog-1.png)
“Saturday Night is the new Monday Morning” claimed The Wall Street Journal in July 2019 and it seems that intensive online buying that starts each Sunday evening and then reaches its peak the moment we start work on Monday is the way part of the people is dealing with Monday Stress Syndrome or simply speaking […]
YES is definitely one of the most popular Polish jewellery companies. Nearly 40 years of presence on the market have allowed it to build a large group of loyal customers, who can find products in 150 stores throughout the country, as well as in an online store. Thanks to automated campaigns carried out using SALESmanago, […]
Even though it is thousands of years since the times of Athenian democracy and the art of persuasion has developed many new tools, its fundamentals still nicely fit within the framework described by Aristotle – one of the two most prominent philosophers of ancient times. Aristotle saw rhetoric as a tool for convincing […]
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We’ve analyzed the data of hundreds of e-commerces that use SALESmanago to better understand consumer transactional behaviour and provide useful analysis that will help to better design the customer journey. During the next webinar we’ll show a brand new report based on 1 billion website visits and over $ 100 million of revenues […]
They lived in barrels, gained notoriety for their scandalous conduct while being proud of living on the margins of society. We perceive the ancient Cynics as the early forefathers of today’s anarchists, yet on closer inspection some of their propositions would be of much use in contemporary business. 1. Challenge all rules […]
Ecommerce Day in Milan is the most important event for Ecommerce sector in Italy. The conference is dedicated for everyone who is interested in Ecommerce, Omnichannel, New Retail, Fashion and Luxury. Why visit our stand at Ecommerce Day? Discover the world’s most advanced marketing technology powered by AI & Machine Learning See […]
What makes so many of us queue for a new iPhone on the day of its premiere? Why should perfume manufacturers buy expensive licences for the use of the Ferrari symbol on their products? And how can you take advantage of the answers to these questions? You could think that consumers, when buying […]
Product recommendation frames are the most modern tool enabling full personalization of the offer presented in your online store, for both monitored and anonymous users, using its own unique technology to place frames on the website. dedicated CMS for the management of recommendation frames in your store directly from SALESmanago level, designed in such […]
From a rank-and-file sales rep to a company president, from simple leaflet design to successfully executed global rebranding – one could hardly imagine the existence of principles that could be readily applicable to any employee and any situation from the life of a contemporary corporation. Surprisingly enough, stoics aim to prove something completely different! […]
DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation. Meet us there and find out why the biggest european brands chose SALESmanago. Why visit our stand at DMEXCO 2019? Discover the world’s most advanced marketing technology powered by AI & Machine Learning See our completely […]