Posts from category: Marketing Automation


70% faster sales cycles with Marketing Automation [webinar]

Marketing Automation will revolutionize your company: you’ll see measureable growth in numerous areas, from lead generation to sales. Marketing and sales departments will stop working silo-like and begin true, constructive cooperation.   How Marketing Automation changes companies? – 70% faster sales cycles – 9,3% higher sales quota achievement – objective focus through marketing metrics – […]

HADI Cycles: How To Data-Root Actions In Practice

In 2009 Aleksander Ovechkin, owner of two marketing agencies, decided to buy a strip club. There were thousands of places like this in Moscow these days, and the majority of them was somehow connected with houses of ill fame. Aleksander’s idea’s innovation laid in using B2B and B2C marketing tools – a complete novelty in […]

6 Inspiring Must-Know Startups

If you are a business person or a marketer, you’re probably interested in the infinite potential of human imagination reflected in new startups. They inspire and show how to think outside the box to solve problems – and which new products and services are needed, which target groups weren’t activated so far, etc. We picked […]

Why You Should Combine Content Marketing and Marketing Automation

Today digital marketers (and their supervisors) can get lost in the buzzword jungle. With so many new shiny terms around, they have serious problems with deciding in what to invest to see the ROI. Mostly they consider content marketing and Marketing Automation, which seem omnipresent and at the same time very different: when content feels […]

The Crisis of Inbound and the New Push Marketing

Why doesn’t Inbound work? Is Inbound dead? There are so many misconceptions surrounding Inbound Marketing that practitioners might find it hard to work with it properly. In addition, the philosophy has to evolve — a lot has changed since 2011, when the term was coined. The mobile revolution and appification of everything will or leave the inbound untouched. Have you noticed […]

3 ways to bridge online – offline gap. Solve ROPO effect!

Last week I was in an apparel store, where a female customer was trying numerous dresses, blouses, and trousers. The shopping assistant was bustling around her, bringing new and new items, making style recommendations, and when the girl finally liked the dress, the assistant invited her to pay. The girl bursted into laughter. “I’m not […]

Buyer Persona: What Is It And How To Create It

Marketing Automation grants you an access to infinite knowledge about your customers: their habits, preferences, demographic profile. How to turn this data into action? One of the ideas is creating the Buyer Persona: a model customer, the avatar of a perfect client.   Learn more about Buyer Persona: download free ebook   What Buyer Persona […]

Content Marketing: Truths and Myths

All companies have blogs, all of them want to engage customers in a dialogue… We create more and more content, but does it make sense? What’s the truth behind it? Herewith we debunk 7 common beliefs about content marketing and reveal which are myths and which are truth. Does Inbound work? Download free ebook and […]

[New Feature in SALESmanago] Website Automation – the new way of advanced website personalization with live chat, pop-ups and web pushes
[New Feature in SALESmanago] Website Automation – the new way of advanced website personalization with live chat, pop-ups and web pushes

Website Automation enables you to contextualise the real-time delivery of fully automated and personalized content, such as pop-up, exit pop-up, web push, live chat, to website visitors. The display time and content are adjusted in a 1-to-1 model for both SALESmango clients and anonymous users depending on their behaviour on the website.     Website […]

[Webinar] Online Consumer Trends 2019 | eCommerce Benchmark KPI study
[Webinar] Online Consumer Trends 2019 | eCommerce Benchmark KPI study

We’ve analyzed the data of hundreds of e-commerces that use SALESmanago to better understand consumer transactional behaviour and provide useful analysis that will help to better design the customer journey.     During the next webinar we’ll show a brand new report based on 1 billion website visits and over $ 100 million of revenues […]

Meet us during Ecommerce Day in Milan on October 3rd!
Meet us during Ecommerce Day in Milan on October 3rd!

Ecommerce Day in Milan is the most important event for Ecommerce sector in Italy. The conference is dedicated for everyone who is interested in Ecommerce, Omnichannel, New Retail, Fashion and Luxury.     Why visit our stand at Ecommerce Day?   Discover the world’s most advanced marketing technology powered by AI & Machine Learning See […]