There are many kinds of people in this world – we apply a different approach to understanding our surroundings, our learning methods differ, and also we process the information in multiple ways. That’s why you need to find out what works best for you. Automation processes are nothing more than a string of consecutive logical events, activated […]
Posts from category: Marketing Automation
Do you feel like Winnie the Pooh sometimes? The more you look inside (Analytics) the more Piglet (your audience) isn’t there. You stare at the sad, flat graph and think: „How will potential customers find my business? How to show them my brand? How to let them know that I exist and wait for them? […]
Since Facebook’s developer conference F8 in April, bots are getting their time in the spotlight. They help to navigate the websites by being “interactive guides.” You’ll be hearing a lot more about chatbots soon, so let me introduce you to them with a brief overview. Amazing shopping experience. Download free ebook So, what […]
We are proud to announce, that SALESmanago features and possibilities have been noticed and reviewed by Jeff Bullas – one of the best influencers in Marketing World! His specialty is digital marketing strategy as well as social media and content marketing. The wide range of marketing solutions makes picking the one that will bring an […]
Omnichannel, multichannel, cross-channel… The most often used – and overused – terms of the last few years. We juggle with more and more concepts, but do we get real, applicable tools? The reason behind it is the lack of resources and tools. As SALESmanago research indicated, 86% of marketers see the importance of mobile channel, […]
Such a question can be found on the Quora portal. It’s not surprising. Choosing suitable tools is always so challenging. The variety of available options can make you feel dizzy. The problem gets serious when the tool recommendations are requested by the customer. Which tools suit best your clients’ needs? What solutions stay within budget? […]
Contact forms are one of the most effective ways of generating leads on a website. In the new SALESmanago Express PopUp designer, you can design clean, eye-catching pop-up contact forms quickly and easily. It goes like this: each anonymous contact who submit a contact form is saved in your CRM database as a monitored contact, […]
Lazy August afternoon: a hammock, a jar of lemonade and a good read. What do you need more? I have picked some interesting articles on digital marketing published last month, so you can simply relax and stay up-to-date with interesting news. Enjoy! Should You Automate Your Instagram Marketing? Entering interactions with fans and providing them […]
There’s more in a marketing automation platform than meets the eye. It is not only an essential tool for marketers to support sales performance, increase conversion rates or influence retention. It is also an excellent aid for team leaders as it helps them manage their employees. Today I want to show you 3 tricks on […]
Communication is the essential part of customer/brand relation building. Both information and feedback are vital parts of this bond. Even though we live in a digital era, we are still obliged to treat the customers as individuals rather than the nameless and faceless mass on the other side of the screen. In Lesson 1 I […]
Loyalty program for Online Store – Increase customer LTV by deploying loyalty data to segmentation, gamification, reward programs and omnichannel Workflows
![[NEW FEATURE] <br> Loyalty program for Online Store – Increase customer LTV by deploying loyalty data to segmentation, gamification, reward programs and omnichannel Workflows](https://blog.salesmanago.com/wp-content/uploads/2020/12/newf-loyaltyEN-kolor-1-1024x347.jpg)
Acquiring a new customer costs 5 to 25 times (Harvard Business Review) more than maintaining the current one and this is why more and more B2C companies are deciding to implement Loyalty Programmes. And their implementation seems to be a good approach as according to Accenture research, customers involved in loyalty programs not […]
With the development of eCommerce, proliferation of marketing channels and vanishing customer loyalty to Brands, modern CMO gets under enormous pressure to take proper care of Customer Experience. But if taking care of the Brand image requires some marketing budget and proper cooperation with media houses and agencies, then a proper approach to Customer […]
![[Tips & Tricks] How to use A/B/X tests for marketing campaigns optimization and higher conversion](https://blog.salesmanago.com/wp-content/uploads/2020/11/kolarz-15-11-en-1-1024x347.jpg)
Succeeding in your marketing campaigns will usually take some trial and error. It’s worth the trouble though. Optimization of marketing automation is the key ingredient of any company’s growth and good sales results, and A/B/X testing, which is a huge part of optimization, can raise your conversion by 46%. We have some tips […]
Did you know that over the last couple of years Black Friday sales constantly grow in popularity in Europe? Nowadays it is obvious that it is one of the European spending peaks. Black Friday, November 27 this year, should be written on each trader’s calendar in bold. Though it might look a bit […]
![[Tips & Tricks] Lift your sales conversions with ideally executed sales alerts](https://blog.salesmanago.com/wp-content/uploads/2020/11/kolarz-screen9-11en-1024x347.jpg)
The thing that can make or break the success of a sales team, is responding to leads at the right time. As research shows, 63% of surveyed businesses were taking up their leads way too late to convert them to sales, even though being the first responder can give you 30-50% sales from […]
Well-working customer service is exceptionally important for businesses today and that importance is only going to increase over time. 90% of customers consider the level of customer service when deciding to do business with a company, and just last year, 49% of consumers decided to turn to competition because of poor service. Retaining […]
![[Tips & Tricks] New leads don’t buy your product? Time to improve your sales qualification process](https://blog.salesmanago.com/wp-content/uploads/2020/11/kolarz-screen30pazdzen-1024x347.jpg)
As much as 79% of marketing leads never convert into sales. One of the reasons for that can be a bad lead qualification process, which means that 79 times out of 100 you can be wasting your time and money, trying to pursue leads that from the beginning are not ready to buy. […]
![[Tips & Tricks] Are you using the full potential of personalization in your email campaigns?](https://blog.salesmanago.com/wp-content/uploads/2020/10/emai-mark-3en-1024x384.jpg)
Did you know that 90% of customers like to receive personalized messages, and that just by using their name in the subject line you can increase the OR of the email campaign by 50%? If you start delivering messages with the use of customer segmentation, you can get even 760% higher revenue. Sounds […]
![[New feature] CRM Analytics Dashboard with deep view of contacts database, segmentation and conversion funnels.](https://blog.salesmanago.com/wp-content/uploads/2020/10/totot-1024x707.png)
The beating heart of our CDP is the extensive base of contacts that you can perform many distinct actions on – after all, what’s the point of advanced marketing solutions if you don’t have a way to effectively analyze your contacts base in preparation to subject them to specific campaigns? For this reason, […]
With the Conditional Content functionality, you’ll be able to set different offer variants to be displayed for different groups of recipients in the same email campaign, and with the new popup creator, you’ll be able to easily and quickly create custom messages displayed to the visitors of your webpage. Find out about all […]