About GDPR The General Data Protection Regulation (GDPR) is a regulation of the European Parliament and of the Council (EU) 2016/697 adopted 27. April 2016 which intends to strengthen and unify the data protection law with regards to processing of personal data and the free movement of the data, and repealing directive 95/46/EC. Most […]
Posts from category: Marketing Automation
Beekeeping company Tomasz Łysoń managed to increase email efficiency by 300% thanks to SALESmanago Marketing Automation through the use of advanced automatic segmentation and dynamic content. Visit our Facebook fanpage About Beekeeping company Tomasz Łysoń Beekeeping company Tomasz Łysoń is the largest in Poland and one of the largest in Europe company producing beekeeping equipment. […]
You already know Machine Learning Machine Learning is already used by many big companies. You might have experienced its potential when using Netflix. It provides you with movies recommendations based on Machine Learning itself. Facebook, Spotify, Google Maps or Uber are also taking advantage of this technology on a daily basis. SALESmanago Copernicus Machine […]
Marketing Automation platform enables automation of repetitive activities thanks to the monitoring of users and their behavior on the website. Based on the collected data, comprehensive behavioral profiles are created, enabling segmentation of contacts due to any data collected about them, among shopping preferences or interests. These materials are then used to generate personalized content, […]
More and more companies are deciding to implement the Marketing Automation system. These are not only large enterprises. Also for smaller ones, marketing automation brings a number of benefits and helps in the dynamization of development. In March, more companies trusted SALESmanago, joining a group of 15,000 satisfied customers. Here are some of them. […]
Petsonic took advantage of the SALESmanago Marketing Automation system and managed to expand communication channels and gathered permanent, loyal and returning customers thereby increasing newsletter conversion by 13% and the abandoned cart email conversion by 40%. Visit our Facebook fanpage About Petsonic PETSONIC, is a Spanish ecommerce company which specializes in pet products. Since […]
One might think that email marketing has his best days behind. You might be overwhelmed by new technology and insist your email marketing game will soon crush down to rubble due to the popularity of different communication channels. Why would you stick to the old-fashioned emails while you have so much to choose from? Web […]
Benhauer, the company behind SALESmanago Marketing Automation was ranked at 26th position in recent Financial Times 2018 ranking of fastest growing European companies with the growth rate of 3363% between 2013-2016. At the same time, it’s the only marketing automation company included in TOP 30 and highest ranked company from Poland. SALESmanago Marketing Automation is […]
The Bioderma brand automates the customer loyalty program thereby streamlining the communication process with SALESmanago Marketing Automation. Thanks to that Bioderma achieves over 470% higher OR in automated emails and almost 800% higher CTR. Check out our Facebook About Bioderma NAOS is a French company that develops its activities in the area of basic […]
Confronter managed to increase communication efficiency in 7 days by over 700% segmenting the leads on the basis of activity and sources of their acquisition and creating an automated multichannel campaign with SALESmanago Marketing Automation. It was all achieved in the first week of system’s usage. About Confronter Confronter is a modern financial comparison […]
![[New Feature] AI, no-code Hyper Segmentation goes beyond traditional segmentation with real-time high propensity, churn customer identification and one click availability across all execution channels](https://blog.salesmanago.com/wp-content/uploads/2021/06/new-future-custhyper-1024x536.jpg)
As Campaign Monitor reminds us, segmented campaigns can lead to a 760% increase in revenue. What’s more, segmentation makes companies 130% more likely to research the motivations of their buyers and 60% more likely to understand their fears and challenges – which leads to exceeding companies’ lead generation and revenue goal. Hyper Segmentation […]
SALESmanago continues high growth in the mid market enterprise segment and in the first half of 2021 has acquired over 100 new customers such as Burger King and Havaianas, TYR, The Body Shop, Wurth and AIWA. The key reasons customers choose SALESmanago include best on the market Time-to-Value (2 months) and seamless natively […]
That often misunderstood and downplayed role of Chief Customer Officer can help you make a real difference in your business. Learn exactly what the CCO role is and how to leverage its potential. What is a CCO? We’ve become accustomed to positions such as CEO, CMO, or CTO. However, in recent […]
![[Tips & Tricks] 12 tricks to turn Command Center into a tool for marketing strategy execution](https://blog.salesmanago.com/wp-content/uploads/2021/05/apsis31maja1-1024x536.png)
Implementation of a marketing strategy is quite a challenge. Before you start reaping the rewards, you need to prepare and plan thoroughly. During execution of tasks you must also keep your eye on the ball, because while running several campaigns at once even the best marketing specialist can easily get lost. Command Center […]
Business Intelligence (BI) is a process that uses a variety of tools to help companies collect, analyze, present, and integrate data to produce actionable insights. With as many as 46% of companies using BI tools as a key part of their business strategy, learn about the importance of BI for your company’s growth. […]
With technology advancing, AI becoming more and more popular and incorporated into most businesses, and recent COVID-19 events resulting in life moving to the online zone, companies really need to do everything they can to stay relevant. Get inspired by a couple of new and very innovative eCommerce businesses. Customers want to […]
![[Tips & Tricks] How to Become a Visual Search Trailblazer in Three Easy Steps](https://blog.salesmanago.com/wp-content/uploads/2021/05/tips-gr-19majaen-1024x536.jpg)
Visual search is taking over eCommerce by storm. Younger audiences prefer to search by photo rather than traditionally type in proper phrases. And even if it might seem like a song of the future, visual search engines are easy to implement. What’s more, with three easy steps they will help you bring CX […]
“There are decades where nothing happens; and there are weeks when decades happen” said Vladimir Ilyich Lenin and look what happened to eCommerce in the last 12 “COVID” months. According to McKinsey research 76% of consumers permanently changed their buying behaviors during the pandemic. e-Commerce is now C-Commerce, a Collaborative, Consumer oriented […]
![[New Feature] Accelerate your ROI with AI-driven Marketing Insights that deliver data-driven actionable tips and insights for marketers](https://blog.salesmanago.com/wp-content/uploads/2021/05/new-future-forrester-En-1024x536.jpg)
According to Forrester, 74% of companies say they want to be “data driven,” but only 29% are actually successful at connecting analytics to action. It is a common myth that the effective use of martech requires cooperation with a data scientist. The same way SALESmanago, as no-code and low-code, is possible to use […]
We hear a lot about the benefits of personalization. After all, as much as 91%of us consumers are more likely to shop with brands that provide offers and recommendations that are relevant to what we search for. However, when we see content perfectly tailored and personalized to our tastes, we surely realize there […]