Posts from category: Marketing Automation


How to increase email efficiency by 300% [Łysoń Case Study]

Beekeeping company Tomasz Łysoń managed to increase email efficiency by 300% thanks to SALESmanago Marketing Automation through the use of advanced automatic segmentation and dynamic content. Visit our Facebook fanpage About Beekeeping company Tomasz Łysoń Beekeeping company Tomasz Łysoń is the largest in Poland and one of the largest in Europe company producing beekeeping equipment. […]

How Marketing Automation is transformed by AI and Data Science

You already know Machine Learning Machine Learning is already used by many big companies. You might have experienced its potential when using Netflix. It provides you with movies recommendations based on Machine Learning itself. Facebook, Spotify, Google Maps or Uber are also taking advantage of this technology on a daily basis.   SALESmanago Copernicus Machine […]

Everything about Marketing Automation

Marketing Automation platform enables automation of repetitive activities thanks to the monitoring of users and their behavior on the website. Based on the collected data, comprehensive behavioral profiles are created, enabling segmentation of contacts due to any data collected about them, among shopping preferences or interests. These materials are then used to generate personalized content, […]

SALESmanago family keeps getting bigger! [Zurich Medical Institut, IFG Consulting Ltd, Connectia Business Advisory and others]

  More and more companies are deciding to implement the Marketing Automation system. These are not only large enterprises. Also for smaller ones, marketing automation brings a number of benefits and helps in the dynamization of development. In March, more companies trusted SALESmanago, joining a group of 15,000 satisfied customers. Here are some of them. […]

How to increase newsletter conversion by 13% and the abandoned cart email conversion by 40% [Petsonic Case Study]

  Petsonic took advantage of the SALESmanago Marketing Automation system and managed to expand communication channels and gathered permanent, loyal and returning customers thereby increasing newsletter conversion by 13% and the abandoned cart email conversion by 40%. Visit our Facebook fanpage About Petsonic PETSONIC, is a Spanish ecommerce company which specializes in pet products. Since […]

Is Email Marketing dead yet? [Statistics and tips]

One might think that email marketing has his best days behind. You might be overwhelmed by new technology and insist your email marketing game will soon crush down to rubble due to the popularity of different communication channels. Why would you stick to the old-fashioned emails while you have so much to choose from? Web […]

FT1000: SALESmanago fastest growing European marketing automation platform

Benhauer, the company behind SALESmanago Marketing Automation was ranked at 26th position in recent Financial Times 2018 ranking of fastest growing European companies with the growth rate of 3363% between 2013-2016. At the same time, it’s the only marketing automation company included in TOP 30 and highest ranked company from Poland. SALESmanago Marketing Automation is […]

7 deadly sins in Marketing Automation

Let us introduce you to the 7 commonly made mistakes in Marketing Automation we consider as 7 deadly sins. Find out if you’re guilty of making these mistakes too. Visit SALESmanago Marketing Automation 1. Sloth You barely know your customers. Their inboxes are bursting at the seams filled with vague, dull emails. The number of […]

[Tips & Tricks] 3 Out-of-the-box Ideas For Personalizing B2C Emails
[Tips & Tricks] 3 Out-of-the-box Ideas For Personalizing B2C Emails

    Email marketing plays an extremely important role in the B2C sector. It helps you stay in touch with your customers, make sales efficiently and build relationships and loyalty. A few simple tricks help boost this communication and quickly tailor messages to specific audiences in a clever way. Here are 3 uncommon ideas for […]

SALESmanago LLC & Aghreni Technologies Pvt Limited (Brand – Kenscio), India announces Marketing & Support Services Partnership to offer Customer Data and Experience Platform
SALESmanago LLC & Aghreni Technologies Pvt Limited (Brand – Kenscio), India announces Marketing & Support Services Partnership to offer Customer Data and Experience Platform

    SALESmanago, a leading Customer Data and Experience Platform (CDXP) provider in Europe & USA and Encircl LLC, a fully owned US subsidiary of Aghreni Technologies Pvt Ltd, headquartered in Bengaluru, India, owner of the popular brand ‘Kenscio’ and a leading Digital Marketing products and services company serving customers globally announced the marketing and support partnership to promote […]

[Tips & Tricks] Masterclass of dynamic Omnichannel excellence
[Tips & Tricks] Masterclass of dynamic Omnichannel excellence

    Building an omnichannel experience is slowly becoming the market standard in e-commerce. One of the premises of this trend is to create a consistent experience in all channels and throughout all touch points between the customer and the brand. One of the most useful tools in the implementation of this idea is dynamic […]

[New Feature] AI, no-code Hyper Segmentation goes beyond traditional segmentation with real-time high propensity, churn customer identification and one click availability across all execution channels
[New Feature] AI, no-code Hyper Segmentation goes beyond traditional segmentation with real-time high propensity, churn customer identification and one click availability across all execution channels

    As Campaign Monitor reminds us, segmented campaigns can lead to a 760% increase in revenue. What’s more, segmentation makes companies 130% more likely to research the motivations of their buyers and 60% more likely to understand their fears and challenges – which leads to exceeding companies’ lead generation and revenue goal. Hyper Segmentation […]

Business Intelligence contribution to eCommerce is far beyond what you can imagine, with 46% of companies using BI tools as a core part of their business strategy
Business Intelligence contribution to eCommerce is far beyond what you can imagine, with 46% of companies using BI tools as a core part of their business strategy

    Business Intelligence (BI) is a process that uses a variety of tools to help companies collect, analyze, present, and integrate data to produce actionable insights. With as many as 46% of companies using BI tools as a key part of their business strategy, learn about the importance of BI for your company’s growth. […]

6 innovative eCommerce businesses to learn from in 2021
6 innovative eCommerce businesses to learn from in 2021

    With technology advancing, AI becoming more and more popular and incorporated into most businesses, and recent COVID-19 events resulting in life moving to the online zone, companies really need to do everything they can to stay relevant. Get inspired by a couple of new and very innovative eCommerce businesses.   Customers want to […]