Is a Customer Engagement Platform just a new buzzword for CDP?
Is a Customer Engagement Platform just a new buzzword for CDP?

    A Customer Engagement Platform is much more than a Customer Data Platform, which you already know, and maybe even utilize. Its functions far exceed gathering and unifying data, and its empowering effect on the marketing teams is tremendous. In this article, we will explain the difference.  To face the challenges of the current […]

The perfect match: Why customer intimacy is vital
The perfect match: Why customer intimacy is vital

    Knowing your customer and knowing your partner is not all that dissimilar. The difference between them, however, is that knowing your customers is easier. With customer expectations changing, it’s a great time for brands to assess how to create lasting customer relationships.  With the rising trend of authentic marketing, consumers are more interested in […]

ChatGPT meets Lean Marketing
ChatGPT meets Lean Marketing

    There’s no doubt that businesses need to be efficient and effective with their marketing efforts, especially during economic uncertainty. While marketing plays a critical role in driving growth, generating leads, and building brand awareness, brands must ensure that they drive costs down while maintaining maximum impact. One way that this can be achieved […]

4 Things About Performance Measurement Every Marketer Should Know, Explained
4 Things About Performance Measurement Every Marketer Should Know, Explained

    Successful development of any activity requires effective and precise performance measurement. Surprisingly various researches and surveys point out that eCommerce marketers find their abilities in this matter lacking. In this article we will explore 4 problems and trends related to performance measurement – and point to solutions that will make your marketing stack […]

Behind the Scenes: Get to Know Our Team Better – Krystian Kuta
Behind the Scenes: Get to Know Our Team Better – Krystian Kuta

    1. Name, position, in SALESmanago since…   Krystian Kuta, Sales Manager for the UK & DACH region. I have been with SALESmanago since November 2018, when I started in an entry-level position.   2. Coffee, workout, meditation – how do you start your workday and get ready for conquering the world?   To […]

One small step for ChatGPT, one giant leap for marketing
One small step for ChatGPT, one giant leap for marketing

    The world has been captivated by the arrival of ChatGPT, the AI-powered language model developed by OpenAI. Everyday people are now evaluating the potential generative AI has to revolutionise various aspects of work, from its ability to produce creative ideas to its quick content generation. A true ‘game changer’ in new technology is […]

Get more eCommerce conversions and collect Zero-Party Data with the new mobile-first, feature-rich Email Design Studio
Get more eCommerce conversions and collect Zero-Party Data with the new mobile-first, feature-rich Email Design Studio

    Our new Email Design Studio pushes the boundaries of engagement and Customer Intimacy in Email Marketing. Using our unique, mobile-first, state-of-the-art email designer, you will get more conversions and collect precious Zero-Party Data, which will enable you to get even closer to your customers.   Email is still king in eCommerce  marketing    […]

SALESmanago launches CUPID Score to redefine the way marketers measure customer engagement
SALESmanago launches CUPID Score to redefine the way marketers measure customer engagement

    The assessment is free and provides a breakdown of results across five key areas: Convenience, Understanding, Personalization, Intimacy, and Data   Over a third (34%) of eCommerce marketers across Europe wish they had a standardised method for evaluating customer engagement. That’s why Customer Engagement Platform SALESmanago has launched CUPID Score, the new industry standard to measure […]

Blind marketing: 64% of ecommerce marketers fail to measure customer engagement
Blind marketing: 64% of ecommerce marketers fail to measure customer engagement

  64% of ecommerce marketers haven’t measured their customer engagement processes in the past month, and nearly one-fifth (17%) have never measured them at all.     That’s according to new data from Customer Engagement Platform SALESmanago, which surveyed 250 ecommerce marketers across Europe to determine whether the measurement of customer engagement elements is being neglected. Worryingly, almost […]