In 2023, intelligent eCommerce businesses are leaning towards a CVL-ROI (Customer Lifetime Value Return on Investment) approach. Soaring “soaring pay per click and pay per lead costs make existing customers simply too valuable to lose them on trivial occasions. However, maintaining a strong and healthy customer base requires loyalty. This can only be […]
In today’s data-driven business landscape, effective customer data management is paramount for organizations seeking to gain a competitive edge. By harnessing customer data, businesses can unlock valuable insights, drive personalized experiences, and build long-lasting relationships with their customers. Explore the top trends shaping customer data management in 2023 and 2024, shedding light on […]
![[New feature] Turn raw data into a fully functional contact database on your first attempt using the error-proof guidance of our Contact Import Wizard](https://blog.salesmanago.com/wp-content/uploads/2023/06/nf-db-nearly1-1024x536.png)
Introducing the Contact Import Wizard: your smooth start to a CDP adventure. Import contacts effortlessly with innovative mapping and fail-safe mechanisms. Transform raw data into a bespoke, functional database. Gain independence from IT and optimize marketing efforts. Import, tag, and correct data quickly for remarkable results.
In the fast-paced world of eCommerce, where customer expectations are higher than ever, marketers are constantly seeking innovative ways to drive engagement and deliver personalized experiences. One technology that has gained significant traction is AI. This powerful tool harnesses the potential of artificial intelligence to automate processes, enhance personalization, and streamline marketing efforts. […]
Agile marketing is having a moment. According to AgileSherpas over 40% of the 513 marketers surveyed said they use some form of agile in their work. Among the 42% of respondents who still use traditional marketing approaches, 91% said they plan to implement an agile framework within a year. You will find more […]
Discover the top 30 tips and tricks to stay ahead of your eCommerce competition using email templates. Learn how to leverage email newsletter templates, welcome series templates, abandoned cart email templates, and more to drive engagement and boost sales.
Personalisation has become a key strategy for eCommerce businesses looking to engage customers, drive sales, and build brand loyalty. By tailoring marketing messages and experiences to individual customers, marketers can create a more relevant and impactful customer journey. In this article, we will explore four essential steps to achieving effective personalisation in eCommerce […]
Email templates are a game-changer for eCommerce marketers, revolutionizing customer engagement and driving sales. In this article, we explore the six crucial insights every marketer should know about email templates. From boosting efficiency to enhancing branding, personalization, mobile optimization, A/B testing, and automation, these features unlock the full potential of email campaigns, resonating […]
A recent report by Gartner sheds light on the changing landscape of marketing technology (martech) and highlights a concerning trend of decreasing utilization of existing capabilities as well as major shift towards integrated suites. The 2022 Gartner Marketing and Communications Technology Survey aimed to explore the state of martech acquisition, adoption, and use, […]
SALESmanago launches findings from its CUPID Score, which calculates how successfully ecommerce marketers are measuring customer engagement SALESmanago CEO calls for marketers to embrace Customer Data Platforms to tackle these challenges Kraków, May 10, 2023 — Customer intimacy and convenience are key challenges for ecommerce marketers across Europe. That’s according to research gathered from SALESmanago’s CUPID […]
