As Campaign Monitor reminds us, segmented campaigns can lead to a 760% increase in revenue. What’s more, segmentation makes companies 130% more likely to research the motivations of their buyers and 60% more likely to understand their fears and challenges – which leads to exceeding companies’ lead generation and revenue goal. Hyper Segmentation […]
SALESmanago continues high growth in the mid market enterprise segment and in the first half of 2021 has acquired over 100 new customers such as Burger King and Havaianas, TYR, The Body Shop, Wurth and AIWA. The key reasons customers choose SALESmanago include best on the market Time-to-Value (2 months) and seamless natively […]
Implementation of a marketing strategy is quite a challenge. Before you start reaping the rewards, you need to prepare and plan thoroughly. During execution of tasks you must also keep your eye on the ball, because while running several campaigns at once even the best marketing specialist can easily get lost. Command Center […]
Business Intelligence (BI) is a process that uses a variety of tools to help companies collect, analyze, present, and integrate data to produce actionable insights. With as many as 46% of companies using BI tools as a key part of their business strategy, learn about the importance of BI for your company’s growth. […]
With technology advancing, AI becoming more and more popular and incorporated into most businesses, and recent COVID-19 events resulting in life moving to the online zone, companies really need to do everything they can to stay relevant. Get inspired by a couple of new and very innovative eCommerce businesses. Customers want to […]
Visual search is taking over eCommerce by storm. Younger audiences prefer to search by photo rather than traditionally type in proper phrases. And even if it might seem like a song of the future, visual search engines are easy to implement. What’s more, with three easy steps they will help you bring CX […]
“There are decades where nothing happens; and there are weeks when decades happen” said Vladimir Ilyich Lenin and look what happened to eCommerce in the last 12 “COVID” months. According to McKinsey research 76% of consumers permanently changed their buying behaviors during the pandemic. e-Commerce is now C-Commerce, a Collaborative, Consumer oriented […]
According to Forrester, 74% of companies say they want to be “data driven,” but only 29% are actually successful at connecting analytics to action. It is a common myth that the effective use of martech requires cooperation with a data scientist. The same way SALESmanago, as no-code and low-code, is possible to use […]
We hear a lot about the benefits of personalization. After all, as much as 91%of us consumers are more likely to shop with brands that provide offers and recommendations that are relevant to what we search for. However, when we see content perfectly tailored and personalized to our tastes, we surely realize there […]