Marketing Automation will truly transform your company: it will give you time to focus on crucial analytical, strategic and creative questions by taking over repetitive, mechanic tasks. And you will be surprised with how smoothly processes in your business can be run with autonation. We collected for you a bunch of stats showing how other companies experienced rapid improvement after implementing Marketing Automation.
Why companies implement Marketing Automation?
According to Gleanster, CMOs of leading companies use Marketing Automation to:
- Increase revenue (79% of respondents)
- Obtain higher quality leads (76%).
In another study (Redeye and TFM&A Insights “The Marketing Automation Report 2014), marketers marked the following benefits of using Marketing Automation:
* Taking repetitive tasks out of marketers hands, allowing focus on new/more exciting projects (36%)
* Better targeting of customers and prospects (30%)
* Improving the customer experience (10%)
* Better email marketing (9%)
* Reduction of human error in campaigns (8%),
* Lead management (4%) and multichannel marketing (3%)
Let’s break that statistic into particular areas of company’s activity and see how Marketing Automation works out in each one of them.
Email Marketing
30% more contacts. Before all, implementing Marketing Automation significantly increases the amount of contacts in your database. As Autopilot research reveals, companies that use Marketing Automation have 30% more contacts that organizations that don’t.
18 x more revenue. Relevant messages drive 18 times more revenue than bulk campaigns, Jupiter Research says.
70.5% higher CTR. Triggered email messages achieve 70.5% higher CTR than traditional emails. That indicators can be even higher (400% higher than bulk mailing) when it comes to email retargeting, which we discuss in our case study.
Lead Nurturing
Twice as many leads. Autopilot study indicates that Marketing Automation users generate twice as many leads as non-users on monthly basis. Generating more and higher quality leads is – according to B2B marketers – the most important benefit of Marketing Automation.
20% increase in sales opportunities. Nurtured leads produce, on average, a 20% increase in sales opportunities when compared to non-nurtured leads, according to Automation DemandGen Report.
47% larger purchases. Nurtured leads make 47% larger purchases (Annuitas Group). The reason? They feel safe and secure about spending their money. Because they’re well-informed, they know exactly what are they paying for.
1.4 x better acquisition cost. Top performers have also a 1.4x better customer acquisition cost.
Sales
70% faster cycle times. Thanks to improving communication and cooperation between sales and marketing, companies using MA see 70% faster cycle times.
54% improvement in quota achievement. It becomes much easier to meet quota when the whole process is optimized.
34% higher sales revenue. Marketing Automation users claim that the software improves sales revenue by 34%.
1.6 x better lead-to-sales rate. Marketing automation high performers show a lead-to-sale rate 1.6x the rate of their competitors.
Conclusion? Marketing Automation is a road to success!
Find more great Marketing Automation stats at:
Customers feelings about Marketing Automation – 20 Stats
Get Spokal Blog
Email Monday – Marketing Automation Statistics Overview
Wishpond Blog
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