Marketing Automation market is growing at fast pace and the growth dynamics will be kept up or even accelerates in the perspective of a few years. Up to 67% of Marketing Leaders use Marketing Automation platforms. In the next two years, an additional 21% of Marketing Leaders plan to join them*. But how the revenue […]
Posts from category: SALESmanago
Month to month we present you a quick view of the list of the companies that have joined the SALESmanago customer group during the last few weeks. In October we welcomed several large ecommerces. It doesn’t surprise at all as 80% of SALESmanago customers are from this sector. New customers are also manufacturers, developers, service […]
Today, I’d like to make a quick summary of changes in the system introduced in October. Some of them are small things like refreshing a dashboard view, some are game-changing like adding a completely new set of conditions to a workflow builder. Here’s what happened in SALESmanago last month. Workflow Workflow Wizard is a […]
There are many kinds of people in this world – we apply a different approach to understanding our surroundings, our learning methods differ, and also we process the information in multiple ways. That’s why you need to find out what works best for you. Automation processes are nothing more than a string of consecutive logical events, activated […]
SALESmanago’s September was sponsored by inspiring meetings and exotic conquests. Moreover, our platform got a few upgrades and new features. Here are some highlights of the September in SALESmanago. Events Marketing MeetUp September 13th was the day of the Marketing MeetUp! Our MeetUps are the series of hosted by SALESmanago events organized for people who want […]
Since Facebook’s developer conference F8 in April, bots are getting their time in the spotlight. They help to navigate the websites by being “interactive guides.” You’ll be hearing a lot more about chatbots soon, so let me introduce you to them with a brief overview. Amazing shopping experience. Download free ebook So, what […]
SALESmanago Marketing Automation presents a module that integrates Live Chat with Marketing Automation processes directly. By using complete behavioral and transactional profiles, users can send ready-made personalized product recommendations during the conversation with one click. It’s one of the first solutions of this kind in the world. Live Chats have become extremely popular in […]
We are proud to announce, that SALESmanago features and possibilities have been noticed and reviewed by Jeff Bullas – one of the best influencers in Marketing World! His specialty is digital marketing strategy as well as social media and content marketing. The wide range of marketing solutions makes picking the one that will bring an […]
More and more companies worldwide choose SALESmanago as a marketing automation platform. Our customer base has reached 10,000. Last month we welcomed among them such brands as Spanish Ticketea (a service for event searching and ticket purchase), Swedish VUAB and Japanese SPA Ai Welleness IzuKogen. Among the Polish brands who joined us, there are Tarmax, […]
Omnichannel, multichannel, cross-channel… The most often used – and overused – terms of the last few years. We juggle with more and more concepts, but do we get real, applicable tools? The reason behind it is the lack of resources and tools. As SALESmanago research indicated, 86% of marketers see the importance of mobile channel, […]
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Unattainable results? Not in our book. The synergy between PORTA KMI POLAND and SALESmanago is a living testament to that. PORTA has been opening doors across Europe for three decades, not just literally, but also via innovation and design. PORTA’s path as a leading Polish brand in door manufacture and distribution reflects […]
Segmentation has been around for quite some time already, but it resembled more of an uncut diamond – rough and not really visible. With the ongoing changes in technology used for gathering data and new generations of consumers, who require highly personalized content, updating data segmentation has become crucial. Segmented campaigns can bring […]
![5 [turbo] effective segmentations for even small eCommerce](https://blog.salesmanago.com/wp-content/uploads/2024/01/1-14-1-1024x536.png)
Segmentation is a basis for any coherent and structured marketing activity and we’ve been in the loop about it for ages. The problem is that in 2024 traditional segmentation is not accurate enough to allow you to provide precious customers with the experience personalized on the level they are accustomed to. But hey, there’s a […]
by Aleksander Skałka, Director of Solutions Consulting & Sales Enablement The holiday season is upon us, and it’s time for eCommerce companies to ensure their data house is sparkling clean. In this article, we’ll explore the critical importance of data hygiene for eCommerce success and delve into how Customer Data Platforms (CDPs) […]
This year’s Black Friday wasn’t just another sales event; it was a groundbreaking phenomenon among SALESmanago’s customers, as revealed in our latest report. The key takeaway? A record-breaking performance in both marketing communications and transactions. 2023’s Black Friday saw a strategic shift with marketing communications kicking off much earlier than usual. Campaigns […]
Insights from Pierre Bizeul, VP of Product Recently, I experienced firsthand the transformative power of AI in creating personalized content. As a parent, I often find myself seeking new ways to engage and entertain my one-year-old. When tasked with crafting a bedtime story, I turned to AI for help. By simply inputting […]
by Greg Błażewicz, CEO Today, we will look at the notion of Customer Data Debt (CDD), its ramifications, and a strategic collaboration between CDP suppliers and eCommerce organizations to gradually eliminate the effects of data debt. The role of Customer Data Platforms (CDPs) has become increasingly vital for businesses aiming to […]
by Sergiusz Olszewski, Product Operations Manager As we approach the holiday season, the concept of the advent calendar—a special calendar used to count down the days to Christmas—becomes a staple in many households. But what if we could harness this same sense of anticipation and excitement in our email marketing? Enter the […]
Ladies and gentlemen, gather ’round, and let’s talk about the season that’s about to descend upon us – the notorious “F-word.” No, not that F-word; we’re talking about the one that rhymes with “Smack Shmriday” – you know, the day when shoppers sharpen their elbows and prepare for retail combat. But this year, […]
scroll down for the video recording In a world marked by relentless technological evolution, marketers are navigating a landscape of significant change. The confluence of data, composability, and artificial intelligence (AI) is driving a transformative era in marketing, opening up new horizons and opportunities. This article is a summary of Scott Brinker’s […]