Marketing campaigns implemented with the assistance of Marketing Automation systems reach higher conversion rate by over 200%, than those pursued in traditional way. Looking into Marketing Automation and everything it provides, we can conclude that it comes down to gaining highest conversion rate, which results in sales and real revenue. How does it happen we […]
Once we begin to work with Marketing Automation, we face the myriad of brand new marketing and sales market openings. Marketing Automation offers much more than what was possible in marketing until recently. That’s why, at an early stage of work with the system, it’s essential to understand a few fundamentals, which will make your […]
It doesn’t happen too often that a new implementation or investment of the business brings 30% in return and still doesn’t seem remarkable and cost-effective. RazorSocial, in cooperation with VentureBeat carried out an interesting research in the field of Marketing Automation. It turned out that statistics mentioned above concern marketing and sales automation systems. Why, […]
SALESmanago, a Poland based cloud based marketing automation platform reported 300% revenue growth in first quarter 2014 and with over 1000 customers in 10 countries SALESmanago is the fastest growing European marketing automation. SALESmanago is also introducing new products in the area of anonymous marketing automation and next gen customer behavioral tracking based on nonSQL […]
Looking into Marketing Automation system, one realizes the myriad of new prospects and means to effectively reach potential and current clients. Marketing Automation market grows at a very high rate and more and more companies start taking advantage of marketing and sales automation. However, before they begin, the question arises: is it worth investing in […]
Every day, browsing through WWW analytics, CRM data or market research we seek to learn what our do our clients really want? Though, clients tell or want to tell us what they need. The company often lacks an idea or a tool to hear them out. So how to understand the needs of current and […]
This short piece of lyrics is from memorable band, The Queen, and it’s their less famous tune, “Machines or ‘Back to Humans’”. Whereas last decades see constant introduction of automation processes into almost every sphere of human being life, the machines haven’t yet taken over completely and there’s still place for rock and roll!
SALESmanago has been integrated with a popular e-commerce platform Magento available under an open source licence. Thanks to a special plug, over 200 000 users of Magento can easily integrate their stores with the Marketing Automation system. Magento is a modern e-Commerce platform available in the open source model. Practically an unlimited access to the source […]
60% of marketers think that e-mail marketing generates ROI for the company. Mainly because calculating this indicator in e-mails is very clear and simple. In addition, e-mails allow companies to remain permanently in the minds of the existing and potential clients and help in building a lasting bond between the company and a customer. However, […]
The effectiveness of Lead Nurturing programs is directly dependent on building a relationship between the sender and the addressee. This basic principle applies to virtually every kind of communication. It can be assumed that Lead Nurturing is well-prepared when the relation and emotions are accordant to an individual recipient. It means we need to build […]
With technology advancing, AI becoming more and more popular and incorporated into most businesses, and recent COVID-19 events resulting in life moving to the online zone, companies really need to do everything they can to stay relevant. Get inspired by a couple of new and very innovative eCommerce businesses. Customers want to […]
![[Tips & Tricks] How to Become a Visual Search Trailblazer in Three Easy Steps](https://blog.salesmanago.com/wp-content/uploads/2021/05/tips-gr-19majaen-1024x536.jpg)
Visual search is taking over eCommerce by storm. Younger audiences prefer to search by photo rather than traditionally type in proper phrases. And even if it might seem like a song of the future, visual search engines are easy to implement. What’s more, with three easy steps they will help you bring CX […]
“There are decades where nothing happens; and there are weeks when decades happen” said Vladimir Ilyich Lenin and look what happened to eCommerce in the last 12 “COVID” months. According to McKinsey research 76% of consumers permanently changed their buying behaviors during the pandemic. e-Commerce is now C-Commerce, a Collaborative, Consumer oriented […]
![[New Feature] Accelerate your ROI with AI-driven Marketing Insights that deliver data-driven actionable tips and insights for marketers](https://blog.salesmanago.com/wp-content/uploads/2021/05/new-future-forrester-En-1024x536.jpg)
According to Forrester, 74% of companies say they want to be “data driven,” but only 29% are actually successful at connecting analytics to action. It is a common myth that the effective use of martech requires cooperation with a data scientist. The same way SALESmanago, as no-code and low-code, is possible to use […]
We hear a lot about the benefits of personalization. After all, as much as 91%of us consumers are more likely to shop with brands that provide offers and recommendations that are relevant to what we search for. However, when we see content perfectly tailored and personalized to our tastes, we surely realize there […]
For the past several years, we have been recognized with G2 Crowd awards as leaders in the Marketing Automation and Customer Data Platform categories. It is these accolades that drive us to act and go above and beyond our competitors. We are grateful to them for motivating us and making us want to […]
According to Statista, by the end of 2021, 73% of eCommerce sales will take place on a mobile device. This is a huge boost for eCommerce retailers to put more effort into improving the mobile shopping experience. While (even with the ongoing pandemic) eCommerce is still on a roll, it’s worth diving deeper […]
In particular, we have rolled out a couple of important improvements around email marketing and product recommendations and created new weekly and monthly reports making it even easier to stay on top of key information including revenue, campaign results, and changes in contacts databases. Right now, we are running final tests on […]
SALESmanago, one of the largest Customer Data and Marketing Automation platforms in Europe, has entered into a partnership with Google. The first initiative is the release of Cinderella AI – a search and recommendation tool for e-commerce that is based on SALESmanago and Google AI visual search engine solutions. Cinderella AI is […]
Acquiring a customer is not an easy task. Convincing them to buy your product is a long, long journey consisting of several steps that need to be completed at the top-notch level to reach the longed-for success. To make your work a little more pleasurable, we have prepared an appropriate song, one for […]
