Marketing campaigns implemented with the assistance of Marketing Automation systems reach higher conversion rate by over 200%, than those pursued in traditional way. Looking into Marketing Automation and everything it provides, we can conclude that it comes down to gaining highest conversion rate, which results in sales and real revenue. How does it happen we […]
Posts from category: SALESmanago
Once we begin to work with Marketing Automation, we face the myriad of brand new marketing and sales market openings. Marketing Automation offers much more than what was possible in marketing until recently. That’s why, at an early stage of work with the system, it’s essential to understand a few fundamentals, which will make your […]
It doesn’t happen too often that a new implementation or investment of the business brings 30% in return and still doesn’t seem remarkable and cost-effective. RazorSocial, in cooperation with VentureBeat carried out an interesting research in the field of Marketing Automation. It turned out that statistics mentioned above concern marketing and sales automation systems. Why, […]
SALESmanago, a Poland based cloud based marketing automation platform reported 300% revenue growth in first quarter 2014 and with over 1000 customers in 10 countries SALESmanago is the fastest growing European marketing automation. SALESmanago is also introducing new products in the area of anonymous marketing automation and next gen customer behavioral tracking based on nonSQL […]
Looking into Marketing Automation system, one realizes the myriad of new prospects and means to effectively reach potential and current clients. Marketing Automation market grows at a very high rate and more and more companies start taking advantage of marketing and sales automation. However, before they begin, the question arises: is it worth investing in […]
Every day, browsing through WWW analytics, CRM data or market research we seek to learn what our do our clients really want? Though, clients tell or want to tell us what they need. The company often lacks an idea or a tool to hear them out. So how to understand the needs of current and […]
This short piece of lyrics is from memorable band, The Queen, and it’s their less famous tune, “Machines or ‘Back to Humans’”. Whereas last decades see constant introduction of automation processes into almost every sphere of human being life, the machines haven’t yet taken over completely and there’s still place for rock and roll!
SALESmanago has been integrated with a popular e-commerce platform Magento available under an open source licence. Thanks to a special plug, over 200 000 users of Magento can easily integrate their stores with the Marketing Automation system. Magento is a modern e-Commerce platform available in the open source model. Practically an unlimited access to the source […]
60% of marketers think that e-mail marketing generates ROI for the company. Mainly because calculating this indicator in e-mails is very clear and simple. In addition, e-mails allow companies to remain permanently in the minds of the existing and potential clients and help in building a lasting bond between the company and a customer. However, […]
The effectiveness of Lead Nurturing programs is directly dependent on building a relationship between the sender and the addressee. This basic principle applies to virtually every kind of communication. It can be assumed that Lead Nurturing is well-prepared when the relation and emotions are accordant to an individual recipient. It means we need to build […]
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![[Tips & Tricks] 3 Out-of-the-box Ideas For Personalizing B2C Emails](https://blog.salesmanago.com/wp-content/uploads/2021/07/tips-tricks-saleCycle0607en-1024x536.png)
Email marketing plays an extremely important role in the B2C sector. It helps you stay in touch with your customers, make sales efficiently and build relationships and loyalty. A few simple tricks help boost this communication and quickly tailor messages to specific audiences in a clever way. Here are 3 uncommon ideas for […]
![[New Feature] Engage customers with Web Push Notifications 2.0: One to one, AI rich content, no code, multilanguage and fully CDP driven.](https://blog.salesmanago.com/wp-content/uploads/2021/07/gravitec30-06-1024x536.png)
According to Gravitec, Push notifications can bring you an ROI of up to 2200% and increase your daily traffic by up to 25%. How’s that possible? Web Push Notifications are fast, versatile, dynamic and extend the brand’s reach. No wonder that MarTech companies go an extra mile to make them even more unbeatable […]
SALESmanago, a leading Customer Data and Experience Platform (CDXP) provider in Europe & USA and Encircl LLC, a fully owned US subsidiary of Aghreni Technologies Pvt Ltd, headquartered in Bengaluru, India, owner of the popular brand ‘Kenscio’ and a leading Digital Marketing products and services company serving customers globally announced the marketing and support partnership to promote […]
![[Tips & Tricks] Masterclass of dynamic Omnichannel excellence](https://blog.salesmanago.com/wp-content/uploads/2021/06/tips-tricks-abarden2306En-1024x536.png)
Building an omnichannel experience is slowly becoming the market standard in e-commerce. One of the premises of this trend is to create a consistent experience in all channels and throughout all touch points between the customer and the brand. One of the most useful tools in the implementation of this idea is dynamic […]
![[New Feature] AI, no-code Hyper Segmentation goes beyond traditional segmentation with real-time high propensity, churn customer identification and one click availability across all execution channels](https://blog.salesmanago.com/wp-content/uploads/2021/06/new-future-custhyper-1024x536.jpg)
As Campaign Monitor reminds us, segmented campaigns can lead to a 760% increase in revenue. What’s more, segmentation makes companies 130% more likely to research the motivations of their buyers and 60% more likely to understand their fears and challenges – which leads to exceeding companies’ lead generation and revenue goal. Hyper Segmentation […]
SALESmanago continues high growth in the mid market enterprise segment and in the first half of 2021 has acquired over 100 new customers such as Burger King and Havaianas, TYR, The Body Shop, Wurth and AIWA. The key reasons customers choose SALESmanago include best on the market Time-to-Value (2 months) and seamless natively […]
That often misunderstood and downplayed role of Chief Customer Officer can help you make a real difference in your business. Learn exactly what the CCO role is and how to leverage its potential. What is a CCO? We’ve become accustomed to positions such as CEO, CMO, or CTO. However, in recent […]
![[Tips & Tricks] 12 tricks to turn Command Center into a tool for marketing strategy execution](https://blog.salesmanago.com/wp-content/uploads/2021/05/apsis31maja1-1024x536.png)
Implementation of a marketing strategy is quite a challenge. Before you start reaping the rewards, you need to prepare and plan thoroughly. During execution of tasks you must also keep your eye on the ball, because while running several campaigns at once even the best marketing specialist can easily get lost. Command Center […]
Business Intelligence (BI) is a process that uses a variety of tools to help companies collect, analyze, present, and integrate data to produce actionable insights. With as many as 46% of companies using BI tools as a key part of their business strategy, learn about the importance of BI for your company’s growth. […]
With technology advancing, AI becoming more and more popular and incorporated into most businesses, and recent COVID-19 events resulting in life moving to the online zone, companies really need to do everything they can to stay relevant. Get inspired by a couple of new and very innovative eCommerce businesses. Customers want to […]