Research shows how dramatically social trust in marketers dropped in the last decade. Ad business is perceived as one of the least trustworthy. But not only consumers have problems with believing marketers: the same applies to CIOs, CFOs and CEOs. 80% of CEOs don’t trust marketers (to quote the report, „they do not really trust […]
Posts from category: Marketing Automation
We are proud to introduce new SALESmanago feature: alternative actions. We created that function to help you set even more advanced and precise rules of automation. Alternative actions complement previously set rules: they apply to contacts who don’t meet all conditions of given rule. Let’s see how it works on specific examples. Supplement rules […]
Some people say: „Marketing Automation isn’t for me, because I don’t have enough leads”. But that’s exactly why you need Marketing Automation! It will help you grow your audience and acquire new contacts. Increase the traffic and turn anonymous users into loyal customers! See how to use Marketing Automation to Lead Generation and how to […]
When marketing works silo like and generates leads, but doesn’t focus on converting them into sales, sales are trapped in the “bad multitasking” and productivity decline. The consequences can go even further: sales can sell faster than production is able to produce. You need a global synchronization to maximize company efficiency, because nobody is a […]
Are you trying to keep up with the top marketing blogs & websites? Don’t let yourself miss inspiring posts! Today, we prepared for you the greatest marketing articles from July 2015 you must read! Blake Mycoskie: can business have a mission? Do you know Blake Mycoskie, the founder of TOMS Shoes? He has revolutionized […]
Magic mirror in my hand, who makes the prettiest newsletters? My Queen, your newsletters are the best: compelling and responsive, and they convert like crazy. OK, you might need more reliable means of analyzing your email’s performance. Have you ever thought about what your actual customers really think about your newsletters? It’s more challenging than […]
This happens, and hurts. Clients opt-out from your list. But you shouldn’t worry- there is nothing unusual about it. You need to remember that every year each business loses about 20% of contacts as the result of natural lead fluctuation. So, what can you do about it? Firstly, just concentrate on reducing scale of […]
Mobile apps have revolutionized the way of buying and selling goods. Although they seemed to be a fad few years ago, now it’s a top trend in e-commerce and online marketing in general. The reason? A new and active consumer who searches for a tool to achieve his own aims, and doesn’t want to be […]
Every month we present a collection of the latest and most interesting marketing publications. We share our bookshop hauls with you. There will be a bit about social media, creative industries marketing, and the secrets of Disney’s success and the most important competence of every salesperson. Are you ready? 1. Agile Selling: Get Up […]
According to Marketing Sherpa report, laughter is a crucial factor in a communication between a brand and potential recipients: people follow a company in social media because they find it amusing and entertaining. Thanks to humour, a particular brand seems to be more human. This makes a company stand out from the crowd of competitors. […]
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2018 has already started. Get ready to prepare your next email marketing campaign! It is still one of the best and the most effective way to reach your customers, and despite some rumors, it is absolutely not dead yet. Here are 11 facts and stats to show you the irrefutable proof that email marketing […]
Are you familiar with the statement that if you are not on social media, you are dead? Social media are not only handy channels of communication with people around the world but also a powerful marketing tool. It became almost effortless for companies to get online and benefit from the Social Media Marketing. Here are […]
A new year always feel like an opportunity to start over or improve – both in our personal and professional lives. Your digital marketing strategy should be no different; new changes and developments in tech and customer expectations are happening all the time, and we need to be vigilant in order to know the best […]
2017 just flew by. It was like yesterday when we announced our plans for Q1 2017. Today we stand on the edge of 2018 – ready to summarize what we have achieved during the past 12 months. The passing year’s hall-mark was, undoubtedly, a complete redefinition of well-known tools, such as Live Chat or Drag […]
We continue the cycle started with the GDPR: 5 Things You Must Know Before May 2018. For today’s article, we have collected the questions that we hear the most often from our clients when it comes to GDPR. Below you can find a summary of mentioned questions followed by the answers. What is GDPR and […]
![[INFOGRAPHICS] 5 Reasons Why You Shouldn’t Send Christmas Wishes… and 5 Ideas About What You Should Send Instead](https://blog.salesmanago.com/wp-content/uploads/2016/12/salesmanago-5-reasons-why-you-shouldnt-send-christmas-wishes-thumbnail.jpg)
Christmas Eve. The office resembles an egg salad on the very hot summer day. The atmosphere is rather casual, gifts were sent a week ago. The most important customers already received your wishes via phone. There’s only one thing left! You must prepare an e-card with a Christmas tree, Baby Jesus, or the First Star, […]
A brief overview of new SALESmanago features and improvements implemented in November 2017. New Monthly Reports Monthly reports are a summary of your activities on the SALESmanago platform. Thanks to their brief form you can quickly verify the results that you achieve within given module in the system. They are readable and comfortable as they […]
SALESmanago grows and is enhanced with new features. Our customers grow with us. Every month, new companies hungry for online success join this noble group. See who joined us this November… Global Community Media – 17 years in the service of the Spanish-speaking community in Great Britain. Express News is the only informative weekly […]
Hey, Marketer! Do you feel lost among all these theories, trends and marketing techniques? Are you disappointed by the lack of measurable results? Hey, Chief Marketing Officer! Are you tormented by a thought that your protegees are not sure what they are doing and how they should use the tools that costed your company bazillions of […]
Marketing Automation market is growing at fast pace and the growth dynamics will be kept up or even accelerates in the perspective of a few years. Up to 67% of Marketing Leaders use Marketing Automation platforms. In the next two years, an additional 21% of Marketing Leaders plan to join them*. But how the revenue […]