All companies have blogs, all of them want to engage customers in a dialogue… We create more and more content, but does it make sense? What’s the truth behind it? Herewith we debunk 7 common beliefs about content marketing and reveal which are myths and which are truth. Does Inbound work? Download free ebook and […]
Posts from category: Marketing Automation
There are 60,000 of books about marketing in the Amazon catalog. It would take around 30 years to read them all!*. And the number doesn’t include myriads of blogs, webinars, courses, and podcasts on the subject. Marketing discourse produces more and more terms, trends, and people who want to make money on consulting you […]
Is Poland experiencing a renaissance? In her article named “The second Jagiellonian age” Vendeline von Bredow from „The Economist” says that since the 16th century, Poland has never been as wealthy, peaceful and strong as it is now. Many foreign journalists and commentators notice that Poland becomes one of the world’s most important […]
What marketers want? What do they need the most? The wish-list is pretty elaborate. We wonder, what do you wish for? Feel free to share in the comment section In the meanwhile – read our list. Inbound marketing is in crisis! Download free ebook and learn more Multi-channel Data Integration The website, email, social […]
Imagine compiling a list of marketing clichés. It wouldn’t be complete without the immortal „the customer is always right,” coined in 1909 by Harry Selfridge, the founder of Selfridge’s department store in London. And here we are, 100 years later, repeating the same mantra. Bret Larson, CEO eVisit.com, calls this philosophy „one of the most […]
There is an ugly truth about marketers: they’re interested in acquiring new contacts much more that in caring for existing ones. In a crazy rush, they chase fresh visitors and leads but forget about them as soon as their email addresses land in the database. When marketer lays a hand on your contact […]
Email campaigns’ efficiency declines: according to Gleanster research, OR dropped 4 times in the last 5 years. Marketers can no longer ignore the fact, that newsletters as we know them work worse than they used to. Luckily, email marketing isn’t only about newsletters! Let’s dive into autoresponders! 10 Ideas for Omnichannel Marketing. Download ebook for […]
What is a Buyer Persona? Buyer Persona is a fictional character representing features of your customers. It represents human face of customer: Motivations Habits Behavioral Patterns Doubts Aims. Such representations make it easier to segment customers, design Buyer’s Journey and plan Lead Nurturing. Interdisciplinary Methodology Creating Buyer Persona requires combining knowledge and skills from various disciplines: […]
Dynamic content on the website: it doesn’t get much coverage on marketing blogs, but works miracles! It includes dynamic banners, recommendation frames and pop-ups that are tailored to individual users’ needs at the moment. That way you can accompany user at all stages of buyers’ journey. 10 Ideas for Omnichannel Marketing. Download free ebook […]
Marketers and their jobs. Love-hate situation. Relationship status: It’s complicated. In DigiDay survey, 78% of marketers ranked their happiness at work as greater than “satisfied,” but at the same time, 2/3 of professionals declare that they want to leave the current job within the next two years. Professionals have mixed feelings towards their position in […]
Could an ailing ancient Greek philosopher successfully run a dynamic start-up? Quite likely so as despite the 2300 years that have passed since his times, Epicurus’ tips for a happy life will work perfectly in contemporary business. Various philosophers focused on various matters. For Epicurus, the central problem was the question of how […]
There is no doubt that the aim of your activities, regardless of the type of industry you operate in, is to increase conversion, which will have an impact on the development and income of the business. Remember that the way you treat your own audience is reflected in the company’s revenues. In times of vast […]
Socrates compared himself to a gadfly, who would sting Athenians out of indolence. He was later sentenced to death precisely because of this, but the future generations were much more appreciative of his method of argumentative enquiry. Socrates’ s times (around 470-339 BC) saw an increasing popularity of the sophists. These were wandering […]
Abolition of private property, children raised by the State and ban on painting. The first ever political utopia sounds like the worst totalitarian nightmares. However, the idea of the State as proposed by Plato contains several elements that today could inspire not only politicians, but also company directors. The starting point for our […]
We close the first half of the year by welcoming as our new customers not only the representatives of the largest group of customers – eCommerce, but also a German Gin manufacturer, a provider of software for restaurants, as well as a publisher of a news magazine. Check out some new SALESmanago customers […]
Thousands of years ago a Chinese philosopher came to the conclusion, that the art of life does not mean spectacular acts. The trick is to live your life with no need for them. In one of many anecdotes contained in the ‘Zhuangzi’ – a text that is fundamental to Tao teachings, the Emperor asks […]
An NSDAP member, fighting off his mid-life crisis getting involved in an extra-marital affair with an 18-year-old student and, last but not least, one of the most important contemporary philosophers. Can that man have anything in common with developing a sales strategy for an automotive business? He surely can. More than you could ever imagine! […]
Will spending your time in the company of other marketers make you a better one? This is how Woody Allen seems to question the sense of making it to yet another industry conference. Find out more of Woody Allen’s quotes that look as if they were meant specifically for the world of marketing, giving you […]
Arthur Schopenhauer is a philosopher known mainly for pessimistic memes discouraging us from taking action. It turns out, however, that his thoughts are surprisingly well aligned with the reality of a marketer’s job. Schopenhauer devised a system, which aptly describes the way we act. He noticed a force inherent in human beings, which he […]
![New SALESmanago customers: SVANTEK, Corbetoboots, Dealer BMW, Jeep, Alfa Romeo [May 2019]](https://blog.salesmanago.com/wp-content/uploads/2019/06/business-deal-collaboration-colleagues-1483933-1024x682.jpg)
We are glad, that variety of companies decided to using SALESmanago, because it confirms comprehensive opportunities of Marketing Automation. In May circle of our customers has increased of online stores, advanced devices’ producers and a big car dealer. GAZDA GROUP– seven modern authorized dealer points of well-known brands: BMW, Skoda, Fiat, Alfa Romeo, Jeep, […]