There are 60,000 of books about marketing in the Amazon catalog. It would take around 30 years to read them all!*. And the number doesn’t include myriads of blogs, webinars, courses, and podcasts on the subject. Marketing discourse produces more and more terms, trends, and people who want to make money on consulting you […]
Posts from category: Marketing Automation
Is Poland experiencing a renaissance? In her article named “The second Jagiellonian age” Vendeline von Bredow from „The Economist” says that since the 16th century, Poland has never been as wealthy, peaceful and strong as it is now. Many foreign journalists and commentators notice that Poland becomes one of the world’s most important […]
What marketers want? What do they need the most? The wish-list is pretty elaborate. We wonder, what do you wish for? Feel free to share in the comment section In the meanwhile – read our list. Inbound marketing is in crisis! Download free ebook and learn more Multi-channel Data Integration The website, email, social […]
Imagine compiling a list of marketing clichés. It wouldn’t be complete without the immortal „the customer is always right,” coined in 1909 by Harry Selfridge, the founder of Selfridge’s department store in London. And here we are, 100 years later, repeating the same mantra. Bret Larson, CEO eVisit.com, calls this philosophy „one of the most […]
There is an ugly truth about marketers: they’re interested in acquiring new contacts much more that in caring for existing ones. In a crazy rush, they chase fresh visitors and leads but forget about them as soon as their email addresses land in the database. When marketer lays a hand on your contact […]
Email campaigns’ efficiency declines: according to Gleanster research, OR dropped 4 times in the last 5 years. Marketers can no longer ignore the fact, that newsletters as we know them work worse than they used to. Luckily, email marketing isn’t only about newsletters! Let’s dive into autoresponders! 10 Ideas for Omnichannel Marketing. Download ebook for […]
What is a Buyer Persona? Buyer Persona is a fictional character representing features of your customers. It represents human face of customer: Motivations Habits Behavioral Patterns Doubts Aims. Such representations make it easier to segment customers, design Buyer’s Journey and plan Lead Nurturing. Interdisciplinary Methodology Creating Buyer Persona requires combining knowledge and skills from various disciplines: […]
Dynamic content on the website: it doesn’t get much coverage on marketing blogs, but works miracles! It includes dynamic banners, recommendation frames and pop-ups that are tailored to individual users’ needs at the moment. That way you can accompany user at all stages of buyers’ journey. 10 Ideas for Omnichannel Marketing. Download free ebook […]
Marketers and their jobs. Love-hate situation. Relationship status: It’s complicated. In DigiDay survey, 78% of marketers ranked their happiness at work as greater than “satisfied,” but at the same time, 2/3 of professionals declare that they want to leave the current job within the next two years. Professionals have mixed feelings towards their position in […]
GetApp, a Gartner’s company, included SALESmanago in a new quarterly Top 25 Marketing Automation solutions ranking, naming it a Category Leader. The list was based on “five-factor ranking” and involved analysis of product features, data security, integrations, and user reviews. SALESmanago was ranked at the 13th position, overtaking widely known Marketing Automation applications, such as […]
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What makes so many of us queue for a new iPhone on the day of its premiere? Why should perfume manufacturers buy expensive licences for the use of the Ferrari symbol on their products? And how can you take advantage of the answers to these questions? You could think that consumers, when buying […]
Product recommendation frames are the most modern tool enabling full personalization of the offer presented in your online store, for both monitored and anonymous users, using its own unique technology to place frames on the website. dedicated CMS for the management of recommendation frames in your store directly from SALESmanago level, designed in such […]
From a rank-and-file sales rep to a company president, from simple leaflet design to successfully executed global rebranding – one could hardly imagine the existence of principles that could be readily applicable to any employee and any situation from the life of a contemporary corporation. Surprisingly enough, stoics aim to prove something completely different! […]
DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation. Meet us there and find out why the biggest european brands chose SALESmanago. Why visit our stand at DMEXCO 2019? Discover the world’s most advanced marketing technology powered by AI & Machine Learning See our completely […]
Could an ailing ancient Greek philosopher successfully run a dynamic start-up? Quite likely so as despite the 2300 years that have passed since his times, Epicurus’ tips for a happy life will work perfectly in contemporary business. Various philosophers focused on various matters. For Epicurus, the central problem was the question of how […]
There is no doubt that the aim of your activities, regardless of the type of industry you operate in, is to increase conversion, which will have an impact on the development and income of the business. Remember that the way you treat your own audience is reflected in the company’s revenues. In times of vast […]
Socrates compared himself to a gadfly, who would sting Athenians out of indolence. He was later sentenced to death precisely because of this, but the future generations were much more appreciative of his method of argumentative enquiry. Socrates’ s times (around 470-339 BC) saw an increasing popularity of the sophists. These were wandering […]
Abolition of private property, children raised by the State and ban on painting. The first ever political utopia sounds like the worst totalitarian nightmares. However, the idea of the State as proposed by Plato contains several elements that today could inspire not only politicians, but also company directors. The starting point for our […]
We close the first half of the year by welcoming as our new customers not only the representatives of the largest group of customers – eCommerce, but also a German Gin manufacturer, a provider of software for restaurants, as well as a publisher of a news magazine. Check out some new SALESmanago customers […]
Thousands of years ago a Chinese philosopher came to the conclusion, that the art of life does not mean spectacular acts. The trick is to live your life with no need for them. In one of many anecdotes contained in the ‘Zhuangzi’ – a text that is fundamental to Tao teachings, the Emperor asks […]