Posts from category: marketing & business


Lean not Lazy: How to Avoid Overreliance on AI in Marketing

    In the fast-paced world of eCommerce, where customer expectations are higher than ever, marketers are constantly seeking innovative ways to drive engagement and deliver personalized experiences. One technology that has gained significant traction is AI. This powerful tool harnesses the potential of artificial intelligence to automate processes, enhance personalization, and streamline marketing efforts. […]

Mastering Marketing Personalisation: A 4-Step Guide to systematic boost of eCommerce Growth

    Personalisation has become a key strategy for eCommerce businesses looking to engage customers, drive sales, and build brand loyalty. By tailoring marketing messages and experiences to individual customers, marketers can create a more relevant and impactful customer journey. In this article, we will explore four essential steps to achieving effective personalisation in eCommerce […]

6 Things about Email Templates Every eCommerce Marketer Should Know, Explained

    Email templates are a game-changer for eCommerce marketers, revolutionizing customer engagement and driving sales. In this article, we explore the six crucial insights every marketer should know about email templates. From boosting efficiency to enhancing branding, personalization, mobile optimization, A/B testing, and automation, these features unlock the full potential of email campaigns, resonating […]

Mastering Customer Understanding: A 3-Step Guide to Enhancing Your Business Growth

    Understanding your customers is essential for building a successful business. It enables you to tailor your products and services to meet their needs and expectations, which ultimately leads to increased customer loyalty and profitability. But how do you go about understanding your customers better? In this article, we will explore some methods and […]

Research Confirms Incredible KPI’s Boost For CDP Users!

    We wondered how the most innovative brands use CDPs to deliver cutting edge customer experience and drive revenue, so we dived deep into various data on CDP users.  In this article we summarized and analyzed some of the most important findings.   Overall conclusions are simple:  CDP users meet their marketing goals twice […]

CDP vs CRM vs DMP And Which One Is Better? CDP In A Nutshell part 2

    In this article we  break down painpoints of CRMs and explain in detail how CDP solves them all, streamlining marketing efforts and paving the road to Customer Intimacy. Many eCommerce companies still utilize some form of CRM software, in rare cases Data Management Platform (DMP). Having this in mind, we decided to compare […]

How CDP works as a foundation of your company’s MarTech stack

    As the company matures, its MarTech stack grows more or less complete and it leaves less room for new tools and improvements, not to mention the costs, that grow rapidly. Yet, the CDP market growth estimations show some whooping values, and this fact clearly indicates that even mature companies see the potential in […]

What Is A Customer Data Platform? CDP In A Nutshell part 1

    In the CDP In A Nutshell three-article series, we explain the basics of the Customer Data Platforms: what they are, how they are different from legacy systems, why they are better, and – most importantly – how can you, and your company benefit from their vast abilities. In this article we explain what […]

How to make eCommerce more convenient for customers? 5 pillars of convenience

    Convenience is innate in eCommerce and one of its key advantages. After all, it all started with the possibility of diving into a shopping frenzy without leaving home. Thus, the natural evolution of ambitious eCommerce is to be the most convenient online shopping experience possible. How can we stay ahead of the competition? […]

Is a Customer Engagement Platform just a new buzzword for CDP?

    A Customer Engagement Platform is much more than a Customer Data Platform, which you already know, and maybe even utilize. Its functions far exceed gathering and unifying data, and its empowering effect on the marketing teams is tremendous. In this article, we will explain the difference.  To face the challenges of the current […]

Lean not Lazy: How to Avoid Overreliance on AI in Marketing
Lean not Lazy: How to Avoid Overreliance on AI in Marketing

    In the fast-paced world of eCommerce, where customer expectations are higher than ever, marketers are constantly seeking innovative ways to drive engagement and deliver personalized experiences. One technology that has gained significant traction is AI. This powerful tool harnesses the potential of artificial intelligence to automate processes, enhance personalization, and streamline marketing efforts. […]

Agile marketing: What it is and why marketers should care
Agile marketing: What it is and why marketers should care

    Agile marketing is having a moment. According to AgileSherpas over 40% of the 513 marketers surveyed said they use some form of agile in their work. Among the 42% of respondents who still use traditional marketing approaches, 91% said they plan to implement an agile framework within a year. You will find more […]

Mastering Marketing Personalisation: A 4-Step Guide to systematic boost of eCommerce Growth
Mastering Marketing Personalisation: A 4-Step Guide to systematic boost of eCommerce Growth

    Personalisation has become a key strategy for eCommerce businesses looking to engage customers, drive sales, and build brand loyalty. By tailoring marketing messages and experiences to individual customers, marketers can create a more relevant and impactful customer journey. In this article, we will explore four essential steps to achieving effective personalisation in eCommerce […]

6 Things about Email Templates Every eCommerce Marketer Should Know, Explained
6 Things about Email Templates Every eCommerce Marketer Should Know, Explained

    Email templates are a game-changer for eCommerce marketers, revolutionizing customer engagement and driving sales. In this article, we explore the six crucial insights every marketer should know about email templates. From boosting efficiency to enhancing branding, personalization, mobile optimization, A/B testing, and automation, these features unlock the full potential of email campaigns, resonating […]

Shift Towards Integrated Suites over Best of Breed approach Revealed in Recent Gartner Report
Shift Towards Integrated Suites over Best of Breed approach Revealed in Recent Gartner Report

    A recent report by Gartner sheds light on the changing landscape of marketing technology (martech) and highlights a concerning trend of decreasing utilization of existing capabilities as well as major shift towards integrated suites.  The 2022 Gartner Marketing and Communications Technology Survey aimed to explore the state of martech acquisition, adoption, and use, […]

Ecommerce Marketers Struggling to Get Close to Customers, Research Reveals
Ecommerce Marketers Struggling to Get Close to Customers, Research Reveals

    SALESmanago launches findings from its CUPID Score, which calculates how successfully ecommerce marketers are measuring customer engagement SALESmanago CEO calls for marketers to embrace Customer Data Platforms to tackle these challenges   Kraków, May 10, 2023 — Customer intimacy and convenience are key challenges for ecommerce marketers across Europe. That’s according to research gathered from SALESmanago’s CUPID […]

Lean Marketer Guide: Marketing Technology Optimization: The path to peak martech stack performance
Lean Marketer Guide: Marketing Technology Optimization: The path to peak martech stack performance

    Hello! for today a quick look at a key component of Lean Marketing approach (which we love at SALESmanago) namely: Marketing Technology Optimization (MTO) If you haven’t yet met it focuses on:   Evaluating current marketing technology tools and platforms. Identifying gaps or redundancies. Making data-driven decisions on eliminating existing or implementing new martech solutions.  […]

SALESmanago expands partnership program to meet growing demand for Zero Party Data-powered Customer Engagement
SALESmanago expands partnership program to meet growing demand for Zero Party Data-powered Customer Engagement

    The company’s partner-first strategy, including investment in strategic hires, tooling and infrastructure, significantly increases revenue and global market penetration  SALESmanago now counts 2,500 customers globally and has launched CUPID, the leading industry benchmark tool for customer experience   May 2, 2023 – Krakow – SALESmanago, the leader in customer engagement platform for eCommerce […]