Posts from category: marketing & business


Marketing Automation is crucial in the eCommerce world. Here are some tips on how to convince your CEO about that.

    Even if it sounds like another redundant invention, Marketing Automation increases sales for 80% of marketers (Business2Community). eCommerce is facing various challenges, and Marketing Automation is a solution for them. Your executives may be reluctant to innovate, but this article will prepare you to perfectly present MA to your CEO.   The biggest […]

Top 10 mind-blowing statistics about hyper-segmentation you have to know in 2021

    Segmentation has been around for quite some time already, but it resembled more of an uncut diamond – rough and not really visible. With the ongoing changes in technology used for gathering data, new generations of consumers who require highly personalized content and recent changes in buying behaviors caused by COVID-19, updating the […]

Business Intelligence contribution to eCommerce is far beyond what you can imagine, with 46% of companies using BI tools as a core part of their business strategy

    Business Intelligence (BI) is a process that uses a variety of tools to help companies collect, analyze, present, and integrate data to produce actionable insights. With as many as 46% of companies using BI tools as a key part of their business strategy, learn about the importance of BI for your company’s growth. […]

6 innovative eCommerce businesses to learn from in 2021

    With technology advancing, AI becoming more and more popular and incorporated into most businesses, and recent COVID-19 events resulting in life moving to the online zone, companies really need to do everything they can to stay relevant. Get inspired by a couple of new and very innovative eCommerce businesses.   Customers want to […]

mCommerce will turn your marketing into dollars if used wisely

    According to Statista, by the end of 2021, 73% of eCommerce sales will take place on a mobile device. This is a huge boost for eCommerce retailers to put more effort into improving the mobile shopping experience. While (even with the ongoing pandemic) eCommerce is still on a roll, it’s worth diving deeper […]