A start-up is typically a small business or temporal organization, usually being in the development phase only and actively searching for new solutions, most of all in IT and new technologies sector. Start-up is also an idea for a business or a concept and when it’s good enough and promising it has chance to come to fruition, for instance with the help of angel investors. It often happens that start-ups turn into business, run by young people full of enthusiasm and following Walt Disney wisdom: ‘The way to get started is to quit talking and start doing.’
The XXI century is challenging also or maybe particularly for entrepreneurs. Consumers needs are always changing and traditional advertising in ‘old’ media is not enough anymore. Basically, at every turn we face expanding requirements and high competitiveness at the same time. The start-up often functions as some kind of experiment cause in fact we can’t clearly and indisputably declare that all original business plan assumptions will fully work out and we succeed spectacularly. However, there are a few elements, which at least to certain extent will define their realization and are a good omen for the future. What do we mean?
Trial period available for the asking
Such approach slowly becomes standard. Yet, the basis for the functioning must be high quality product. Provided, interesting and well-thought advertisement can in fact be useful, nothing can fill in for good quality services we offer. 30 day trial periods are all out and popular and a user can easily test basic functionalities of a particular service for free. Nothing is more convincing to make a purchase than a very own and individual positive experience. If the product proves useful and functioning, the client will be back himself.
Flexibility? No problem!
Every marketer has heard of an individual approach. But how does this look like in practice? Here, flexibility is perceived as lack of restrictions imposed in advance. Both in direct contact with the client and on a latter stage, say after testing phase, when we would like to keep him. Flexibility would often mean covering the needs and specific expectations. For instance – let’s assume potential client realized his 30 day free trial and he insists to prolong his testing period. Then, it’s the right moment to put into practice the individual approach. We surely could refuse as there was the arrangement. However, there’s so-called human factor we should make allowance for. There are plenty of reasons here – illness, overwork, principal on a leave or unexpected holidays. A good practice is above mentioned flexible attitude, contact with the potential client, businesslike talks and prolonged trial period.
Common idea + problem solution
The ultimate idea for probably every start-up are set of activities heading towards solution of a certain problem. The problem of marketing, IT or maybe sales department. This common issue is in a sense a spiritus movens or a driving force to act. If, even a small proportion of people have problem with some element of their work and they lack solution to work it out, it’s the signal that there’s a demand for something new. Something what in a significant way will facilitate work, lighten it or simply dulcify particular activity. In this natural way, a group of people share enthusiasm for some idea and they usually are passionate, keen and proactive. From here, it’s not so far away to put this idea into practice.
For more about start-ups and why they need Marketing Automation click HERE.
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